Is Reply.io best suited for my sales team?
If that is the question that you brought you here, you are at the right place.
In this blog, we discuss what Reply.io is, its features, pricing, use cases, and pros and cons to help you decide whether it is right for you.
First, let's address the most basic question,
What Is Reply.io?
Reply.io is a sales engagement software that helps sales teams reach out to prospects across multiple channels and book more meetings.
What Is the Use of Reply.io?
Sales teams can use Reply to speed up activity execution across email, call, Linkedin, SMS, and WhatsApp. Reply also eliminates manual data entry through integrations with top CRMs such as Salesforce, HubSpot, Pipedrive, and Copper.
Who Can Use Reply.io?
Reply is best suited for growing sales teams who are starting out with multi-channel outreach.
With its robust cadence functionalities, AI assistance with Jason.ai, and CRM integrations, Reply.io improves the productivity of individual sellers, giving them more time to build relationships with prospects.
Sales teams who don't want to swivel chairs across multiple sales tools to run their process will also find Reply.io helpful as it helps you find leads, engage them, and schedule meetings in one place.
Features of Reply.io
Here are some of the best features offered by Reply that make it stand out in the world of sales engagement:
- Multi-channel Outreach: Reply supports multi-channel outreach through email, LinkedIn, calls, and WhatsApp. It also supports professional network automation(custom plan members), with which you can automate LinkedIn tasks like sending a connection request or visiting a LinkedIn profile. The tool also auto-detects and weeds out out-of-office and "not interested" messages so that you can see only the most relevant messages.
- AI Writer: Reply has its own conversational AI, Jason, that creates sales emails, responds to prospects, and books meetings with them on your behalf. This AI writer creates initial emails, responds to basic customer queries, and is competent enough to tackle common sales objections like "not interested" and "not now" with appropriate responses.
- Meeting Scheduling: You can schedule meetings directly from the Reply account through its Google Calendar integration. With all your meetings synced to Google Calendar, you don't have to worry about double booking a slot or missing another meeting.
- Prospecting Data: Reply's B2B lead database offers over 140 million verified contacts. It also has various filters you can use to find your ideal prospects. On top of that, Reply's Chrome extension sources your prospect's emails in seconds and validates them automatically.
- Cloud Calling: Reply supports VoIP calling, which means you can make calls directly from the browser through your Reply account or Chrome extension. It also offers basic dialer features like international call and number support, call recording, and inbound call transfer.
- Video Personalization: This sales engagement software integrates with Vidyard GoVideo to add a personal touch to your follow-ups through personalized videos. Vidyard GoVideo allows you to seamlessly embed videos in your emails to stand out from other emails and give your prospects better context on your emails. The integration also gives detailed analytics of these videos, like the number of unique views, clickthroughs, and devices covered. This data helps you double down the best-performing videos.
- Sales Task Execution: Reply creates tasks from semi-automated tasks like making calls and sending LinkedIn connection requests to ensure you stay on top of your tasks.
What Is Reply.io Best For?
Inbound and outbound sales teams, lead generation agencies, and recruiters can use Reply. Here's a glimpse of how Reply is helpful for different teams:
- Outbound Sales: Outbound sales teams can use Reply to find leads, reach out to them through multiple channels, perform tasks to nudge them towards a sale, and analyze your outreach campaign results.
- Inbound Sales: Inbound sales teams can use Reply to track all their inbound leads and engage with them through the right channel with the right message.
- Lead Generation For Agencies: Lead generation agencies can use Reply to scale their outreach efforts without compromising personalization.
Pricing Plans of Reply.io
Reply offers 4 pricing plans: Free, Starter, Professional, and Custom. The free plan offers 200 data credits to source prospects' email addresses.
The Starter plan, priced at $60 per user per month, offers 1 mailbox, 1k data credits, and basic email automation features like email sequences and email metrics tracking.
The Professional plan, priced at $90 per user per month, offers 2 mailboxes, 1k data credits, and multi-channel engagement features like Advance Reporting and Roles and Permissions.
Reply also offers a custom plan that includes everything in the Professional plan plus advanced features like professional network automation and live chat support with 2-minute response time.
Pros and Cons of Reply.io
Now that you are well aware of Reply's features and use cases, let's get to the upsides and downsides of Reply to help you finalize your decision sooner.
Pros of Reply.io:
- Strong multi-channel sequencing: Reply lets you engage with your prospects through multiple channels like email, calls, LinkedIn, WhatsApp, and SMS. The tool also supports multi-channel tracking and offers personalization features like conditional placeholders and video embedding to ensure your emails are tailored to your prospects.
- Strong AI assistance to write emails and respond to prospects: With Jason.ai, crafting emails and follow-ups is no longer time-consuming. The tool writes emails from scratch and follow-ups based on previous emails, saving reps from the cumbersome task of writing emails.
- Tech stack consolidation: Reply is a well-rounded sales engagement platform that helps you find leads, engage with them through multiple channels, track their engagement, and execute tasks to close deals faster. In other words, you can perform almost all sales tasks from this software instead of investing in individual tools for specific tasks.
- Reduction in app-switching with Chrome extension and platform approach: You don't have to shuttle between tabs when it comes to doing sales outreach through Reply. With its closely integrated web app, chrome extension, and CRM, you can do everything from prospecting to engagement tracking in one place.
Cons of Reply.io:
- No intent-based playbook approach: Reply doesn't offer the option to tailor your follow-ups based on the prospect's buying intent. In other words, you're forced to send the same follow-up messages to all prospects, regardless of whether they are sales-ready. This means you lose your chance to reach the hottest prospects with the right message at the right time.
- No way to drive goal-driven outreach: Reply doesn't support goal-driven outreach. A goal-driven outreach approach involves setting input goals an SDR needs to achieve to hit the revenue targets. The input goals can be the number of prospects contacted, sales activities performed, and the number of meetings booked. Reverse engineering the goals you need to achieve to hit your revenue target helps sales managers track their reps' performance and offer guidance before it is too late.
- Basic dialing capabilities: The tool offers basic dialing capabilities like click-to-call dialing, VoIP calling, and call recording. Advanced features like parallel dialer, which allows you to dial multiple numbers simultaneously, are missing.
- Basic CRM integrations: Reply lacks deep CRM integration features like deal stage automation to automatically add prospects to appropriate cadences depending on the deal stage they enter.
- No intent detector: There's no way to identify the buying intent of your prospects in Reply. When you are intent-blind, you have no option but to give the same level of attention to every prospect. On the other hand, with an intent detector that scores your prospects based on intent signals like email opens or clicks, you can identify and prioritize your hottest prospects easily.
Klenty: A Valuable Alternative to Reply.io
Now that you’re aware of what Reply can’t do, you might want to consider an alternative that can help realize the true potential of your sales teams.
Meet Klenty, a sales engagement platform that helps you build a high-performance sales team. Here’s a sneak peek:
- Powerful dialer for cold calling. Klenty’s Sales Dialer helps you place calls in one click, keeps your prospect data and scripts organized, and logs all notes to CRM. The dialer also allows you to send voicemails in a click and batch prospects according to their time zone.
- Set clear goals for reps. With Klenty’s Goals and Reports, managers can set daily, weekly, and monthly targets for the sales team, get them to commit towards targets for activity, prospect coverage and conversion, and spot gaps as they happen (not after) to ensure timely intervention.
- Intent detection. Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent. You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities which take each prospect towards a meeting. No more blind follow-ups.
- Advanced email personalization. At Klenty, email personalization doesn’t stop with just placeholders. The ‘Liquid Templates’ feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email.
- Tight integrations that ensure updated CRMs. Unlike Yesware, Klenty smoothly integrates with 5 CRMs—Salesforce, MS Dynamics, HubSpot, Zoho, and Pipedrive. The advanced integration capabilities include triggers to automatically update contacts from Klenty to CRM and auto-syncing of metrics like opens, clicks, and replies along with email conversation history to the CRM. The tight integration ensures an up-to-date CRM and saves hours of manual activities every day so that you can focus only on selling.
Book a demo today to see how Klenty can help your sales team crush through goals!
