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Outreach.io vs. Apollo.io vs. Klenty: Which Sales Engagement Tool Should You Choose?

Harshitha Raja
09 Feb 2024

You’re looking for an ideal sales engagement platform for your team. It’s down to Outreach.io vs. Apollo.io vs. Klenty now.

Which one among these will help your sales team close more deals and drive more revenue?

Here, we’ll give you the lowdown on all these 3 sales engagement tools, including their capabilities, benefits and drawbacks and pricing to help you make a well-informed decision.

What Is Klenty?

Klenty is a sales engagement platform that helps mature sales teams engage prospects strategically across multiple channels, execute the right next step for every prospect and generate qualified pipeline.

Klenty helps sales teams automate and standardize every single touchpoint—from cold prospect to opportunity to closed-won—to help you build a repeatable sales process.

What Is Klenty Best For?

Klenty is best for sales teams that already have a comprehensive sales process in place. With Klenty, mature sales teams get the standardization they need along with the flexibility to run outreach that is highly tailored to their accounts.

Let’s delve a little deeper into the different ways Klenty can help sales teams meet their goals and become better sellers:

Email-Heavy Sales Teams

For sales teams relying on email outreach and running multiple cold email campaigns, Klenty offers advanced email personalization and ensures high email deliverability to ensure all your emails land on the prospect’s primary inbox and your campaigns see high open and response rates.

Here’s a look at how Klenty helps email-heavy sales teams meet their outreach goals:

Email personalization:

Merge Fields lets you add custom phrases, sentences and even paragraphs based on prospect type.
Liquid Templates uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email.
Kai, Klenty’s AI Cadence Writer, scans the prospect’s website and LinkedIn profile and picks out ‘personalization points’ for your emails. It also inserts hyper-personalized openers, ‘problem sentences’ and CTAs to your emails.

Email deliverability:

Email validation helps reduce bounce rates by automatically validating email addresses for both new and existing prospects.
Email sending control—Klenty lets you limit the number of emails you send per day and stagger email sending in an irregular manner.
Deliverability insights give you the percentage of emails that land in the Primary Tab across different email service providers, scores your emails based on spam factors, and gives suggestions for improving deliverability.

Call-Heavy Sales Teams

Klenty’s calling features allows you to dial prospects in bulk and automatically syncs all activities, notes, and tasks to your CRM. This makes it ideal for sales teams engaging in high-volume cold calling for their sales outreach.

Here’s a deeper look at the capabilities of Klenty’s Sales Dialer:

Parallel dialing. The dialer enables reps to place up to 5 calls simultaneously in one click, enabling you to scale your outbound call volume 5x and boost call productivity by minimizing time spent on unproductive calls.
AI-powered call notes. Klenty’s conversation intelligence automatically generates highly detailed call notes of your calls. Also, all notes get synced to your CRM instantly.
Time zone detection lets you batch prospects based on their respective time zones and call them during prime business hours.
1-click-to-call dialer helps you dial without any manual effort.
Voicemail drop lets you send personalized, pre-recorded voicemails with 1 click.
Local dial to place calls to your prospects using their area code.
Call reports to measure your performance and find coachable points.

Intent-Driven Outreach

Klenty lets you segment prospects and run the right next steps for them based on their intent. Through this customized outreach and follow-up efforts based on the prospect’s buying journey, you can execute the right activities at the right time for every prospect.

High Intent Detector allows you to assign points and isolate those prospects who are closer to buying than others.
Klenty's Cadence Playbooks helps you customize your outreach based on their intent. You can automatically move prospects to a different cadence based on intent, and execute precisely those activities which take each prospect towards a meeting.

Goal-Driven Outreach

With Klenty, sales leaders can set up milestones for sales reps to hit on a weekly and monthly basis. This means reps stay accountable to targets and adapt their approach to hit goals.

For every rep in their team, managers can track KPIs like:

Activity targets
Prospect coverage targets
Conversion targets

They also get full visibility into rep efforts across emails, calls, LinkedIn tasks, text, and WhatsApp.

What’s more, managers can spot gaps and coach reps to help them to achieve their targets.

Multichannel Outreach

Klenty empowers sales reps to make complete use of 5 different channels:

Phone: Place calls and voicemails in one click without the distraction of dialing.
Email: Personalize email text and videos with prospect data at scale.
LinkedIn: Complete tasks like LinkedIn InMails and connect requests in a click with personalization.
SMS: Use text messaging to complement your cold calls and boost your chances of striking a conversation.
WhatsApp: Schedule and send personalized WhatsApp messages in one click.

Through a full-fledged and automated multichannel outreach, reps can reach prospects wherever they are, and book more meetings—all at scale.

Plus, Klenty’s multi-channel inbox collates all prospect communication across all channels in one place, so you can manage prospect interactions without the pain of switching tabs.

Pros & Cons of Klenty

Pros of Klenty:

Easy-to-use interface with no bloatware. Klenty’s intuitive and clutter-free interface makes reps take to the platform almost instantly and see results rapidly.
Transparent pricing. Klenty’s pricing is available for everyone to see to help you know exactly what you’re paying for.
14-day free trial. You’ll get a 14-day free trial to explore all of Klenty’s features with a dedicated account manager, so that you can make a well-informed decision.
Affordability. With its basic plan starting at just $50 per user per month, Klenty remains a powerful yet affordable sales engagement platform for growing sales teams.
Pay for what you need. Klenty has tailored pricing plans for email-only sales teams and multi-channel teams. You don't have to pay for features you don't use.
Powerful dialer for cold calling. Klenty’s powerful Sales Dialer enables parallel dialing, where you can place up to 5 calls simultaneously, all in one click to help you place 5x more calls. The dialer also logs all notes to your CRM, allows you to send voicemails in a click, and batch prospects according to their time zone.
Intent detection. Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent. You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities which take each prospect towards a meeting. No more blind follow-ups.
Set clear goals for reps. With Klenty’s Goals and Reports, managers can set daily, weekly, and monthly targets for the sales team, get them to commit towards targets for activity, prospect coverage and conversion, and spot gaps as they happen (not after) to ensure timely interventions.
Advanced email personalization. At Klenty, email personalization doesn’t stop with just placeholders. The ‘Liquid Templates’ feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email.
Tight integrations that ensure updated CRMs. Klenty smoothly integrates with 5 CRMs—Salesforce, Microsoft Dynamics 365, Hubspot, Zoho and Pipedrive. The advanced integration capabilities include triggers to automatically update contacts from Klenty to CRM and auto-syncing of metrics like opens, clicks and replies along with email conversation history to the CRM. The tight integration ensures an up-to-date CRM and saves hours per day by eliminating manual activities and allows you to focus on selling.

Helps sales teams consolidate their tech stack. Apart from its sales engagement platform, Klenty also offers platforms to source accurate contact data of ideal buyers (Prospect IQ), schedule meetings automatically with prospects (Schedule IQ), and analyze your calls using AI (Call IQ). With Klenty, you can effortlessly consolidate your tech stack to work with a unified data foundation for all the stages of the sales cycle.

Cons of Klenty:

User interface. Klenty’s UI can take a few minutes to get used to.
Pricing. Due to advanced capabilities, the product’s pricing can be a little out of reach for small businesses.
Not suitable for spray-and-pray. Getting the most out of Klenty requires you to set up a well-planned sales strategy, which can be a bit daunting for teams that use a spray-and-pray approach to outbound.

Klenty’s Customer Experience for Growing Sales Teams

Klenty provides end-to-end customer support entirely free of charge, making it ideal for growing sales teams.

Here’s a closer look at the customer support you’ll get from Klenty:

Free onboarding. Klenty’s extensive onboarding process is free of cost to all of its customers. The support is customized depending on your sales team’s size and goals. What’s more, the support team will have as many onboarding calls as you need till every member of your team becomes comfortable using the platform.
Free systematic implementation program. Not just onboarding, Klenty’s implementation is also free of cost. Here, the support team provides strategic suggestions on the best way you can use the platform to achieve your goals.
Free 24x5 customer support. Klenty’s customer support is impressively responsive—a response time of only 2.5 minutes—and remains free of cost for the entirety of your customer lifespan.
Free deliverability consultancy. If sales teams who use Klenty encounter any email deliverability issues (like emails going to spam or having a high bounce rate), the customer support team will analyze their deliverability and provide actionable suggestions to ensure their emails land on prospect’s primary inbox. This, too, is free of cost.
Free quarterly reviews. Klenty takes a proactive approach in improving its customers’ performances. Every quarter, the customer support team analyzes how customers use the platform, and prepares a deck that includes customized insights like overall performance review, recommendations, and product roadmap.

What Is Apollo.io?

Apollo.io is a cloud-based sales engagement platform that enables sales teams to automate their workflows and connect with prospects more effectively, helping teams to accelerate their sales cycles and drive more revenue.

Founded in 2011, Apollo.io is one of the leading players in the Sales Engagement platforms Market. Though its original product offering focused on sales development, the company has since expanded its platform to offer functionality for the entire sales organization such as Conversation Intelligence, Revenue Intelligence, etc.