One of the reasons why B2B sales can be challenging is the involvement of multiple individual stakeholders in a purchasing decision. According to Gartner, the number of people involved in a complex B2B purchase has nearly quadrupled—from 5 to almost 20—in just a decade.
In this case, why chase after middle management in your sales and marketing efforts when you can aim for the key decision-maker instead—the CEO?
But there's a catch: Most CEOs keep their contact information highly protected. They already receive a ton of business emails every day, so the last thing they want is making their email address public that’d attract a swarm of unsolicited emails. So, how would you go about finding the email addresses of CEOs?
Your sales team will have to spend a significant amount of time gathering data on all CEO prospects manually. And despite their best efforts, they still run the risk of gathering obsolete or inaccurate data from business directories.
This will leave you with a high bounce rate and a negative sender reputation. Oh, and a stack of carefully crafted emails that will never find their way to the CEO’s inbox.
The solution? Adopting effective strategies to find accurate CEO email addresses.
In this blog, we give you 8 best strategies to find the CEO email addresses in your target market, along with some practical tips to craft those irresistible cold emails.
Ready to dive in? Let’s roll!
What Are the Different Ways To Find a CEO’s Email Address?
To answer how to get the CEO email addresses, we have 2 solutions.
- Using Software to quickly and accurately gather CEO email addresses, saving time and reducing the risk of error.
- Using Manual Methods that could serve as a cheaper option compared to using software.
Let’s look at both these options in detail.
2 Tools To Find CEO’s Email Addresses
When looking for reliable email finder tools to create a list of CEO email addresses, you have 2 allies to bank on:
- B2B contact database providers, and
- Email verification tools.
These ensure the accuracy of your contact information and the deliverability of your messages. Let's explore them in detail.
1. Use a B2B Contact Database Provider
B2B contact database providers are platforms that provide a comprehensive collection of information on businesses, including contact information. They help you identify the companies and individual prospects in your target market who fit your ideal buyer criteria, so that you can optimize your sales, marketing, and decision-making efforts.
A reliable B2B contact database provider you can opt for is Prospect IQ by Klenty.
Prospect IQ by Klenty is a B2B data prospecting platform that helps you identify prospects matching your ideal customer profile (ICP) at scale. With a comprehensive database of over 220 million verified contacts, it gives you access to a reliable list of phone numbers and emails of CEOs.
The B2B database provider ensures accurate contact data with its unique Waterfall lead enrichment model. Where traditional data providers rely on a single vendor to collect data, Prospect IQ combines data from multiple sources and executes multiple enrichments on top of each other to equip you with 700% more verified email and phone data.
Apart from this, Prospect IQ comes with certain features that are especially useful when hunting for emails of CEOs:
- Company Hierarchy Data: Prospect IQ empowers you to execute account-based prospecting. With the help of company hierarchy data, you can see the roles of each contact within a particular company. This feature allows you to instantly identify CEOs and shorten your sales cycle by directly reaching out to them.
- Contact Auto-Enrichment: Whenever you visit the LinkedIn page of a potential buyer, you can instantly enrich their email and phone data with just one click.
- Homogenous List-Building: Prospect IQ empowers you to create a homogeneous list of accounts that meet your ideal customer profile. Using more than 26 filters, you can refine your search and acquire contact data of potential customers relevant to you.
- Exporting Flexibility: With just one click, you can convert all the relevant contact data of your prospects into a CSV file. This data can then be seamlessly integrated into your CRM or a sales engagement platform like Klenty, enriching your existing database with the latest updates.
Launching a successful outreach campaign hinges on connecting with the right prospects. Prospect IQ allows you to streamline this process by providing you with reliable contact information of CEOs and other C-suite executives. The time you save in collecting CEO email data can instead be utilized to craft a strategic email outreach campaign that helps you win big deals.
2. Use Email Verification Tools To Check Common Email Patterns
When it comes to CEOs and other C-suite executives, more often than not, you will see them using a mail address that follows a definite pattern.
This could be [email protected], [email protected] , or [email protected].
So, if you are aware of the correct spelling of the CEO and their company’s name, you can try guessing these patterns and come up with a few email addresses.
But wait—don’t start firing off your emails to these addresses right away! It’s crucial to double-check and make sure they are legit to avoid the dreaded email bounce. For that, you need an email verification tool.
Use An email verification software, like MailTester or ZeroBounce, will check for the email’s authenticity, and let you know if it is valid. If you get the green signal, you are good to go!
This method is like a neat shortcut to get your hands on email addresses without spending hours on research. But remember, you can’t bet that every CEO will be following those common patterns—some CEOs may even get creative with their mail handles. So, while this approach can be nifty, it is a bit of a hit or miss.
6 Low-cost Strategies To Find CEO’s Email Address
Manually building a CEO email list is a more feasible option for small-scale ventures. It’s kinder on your wallet since manual searches are mostly inexpensive or absolutely free.
But manual data collection is an extremely time-consuming process. Your sales team will have to spend a considerable amount of time seeking the correct data, instead of closing deals. Plus, even with all the digging, there’s no guarantee that the contact data is verified and reliable.
That said, here are 6 low-cost strategies that will be less time-consuming and more rewarding for your data collection hunt:
1. Subscribe to Newsletters or Mailing Lists
Most CEOs have a dedicated column in their company's newsletter. Sometimes, they might even have their own separate newsletter.
By subscribing to these newsletters, you can use the points mentioned here and craft a personalized email addressed to the CEO (more on this later). Then, you can send it to the newsletter's email address.
If the company is an SMB or mid-market where the CEO is actively involved in marketing, either the CEO or someone from the newsletter team will reach out to you in response to your cold email.
2. Look For Other Companies the CEO Is Connected To
If the CEO you’re targeting doesn’t have a strong online presence, a smart move will be to look for other companies that they are affiliated with.
Suppose the CEO you want to contact is heading a SaaS business, along with a non-profit. Now, the SaaS business may be keeping the CEO’s contact info under wraps, but chances are, the non-profit will not be that restrictive about sharing their email address.
You can try your luck by requesting these organizations to share the CEO contact. It might be a long shot, but the result can be worth the hassle.
3. Leverage Google’s Advanced Search Options
Instead of using Google the regular way, why not use its advanced search options? It'll make it easier to narrow down your search results and find CEO email addresses of. Here are 2 ways to do this:
- Operators are specific combinations of words and symbols that can improve your searches. Here are some basics that you should know:
- Quotation mark: Refines searches to focus on keywords mentioned within quotation marks. For example, “Michael Scott” email or “Michael Scott” contact number.
- Minus: Refines searches to exclude specific keywords. Suppose, if the name of the CEO is the same as another person, you can exclude it from your search. For example, “Michael Scott” email -123company or “Michael Scott” contact number -123 company.
- Site: Refines searches to focus on the attached website. For example, site:klenty.com “Michael Scott” email or site:klenty.com “Michael Scott” contact number.
- Advanced Search is another method you can use to get better results.
For this, you need to go to www.google.com/advanced_search. This search option provides you with multiple fields like "All these words”, “This exact word or phrase”, “Any of these words”, “None of these words”, and "Numbers ranging from” that you can fill in to find the perfect search result.
4. Contact the Company Directly Using Call, Email, or Website Chatbots
Sometimes, it’s better not to overcomplicate things. Instead of spending hours searching on Google or using smart tricks to find emails of CEOs, you can directly reach out to the company.
Most company websites have a specific contact section that displays the business’s email address or contact number. You can use this information to inquire about the emails of CEOs directly. Plus, you can also use the chatbots available on their website to ask for the CEO’s contact information.
However, this approach can be a hit or miss. You may not get a reply in most cases. But if you do, you’ve struck gold.
5. Check Press Statements
CEOs, especially if they are big shots in a specific industry, often feature in press releases, news articles, or interviews. In some cases, you may even find emails of the CEO in the footnotes of the press release.
So, make sure to follow the activity of your target audience and read up on any article or press release that they are featured in. Worst case scenario—you might not know their contact information, but still gain valuable insights on their mindset and future plans.
This will help you tailor your approach and personalize your outreach efforts to the CEO. Additionally, the insights you gain from these articles will provide valuable context for crafting compelling business cases and value propositions that cater to the CEO's priorities and goals.
6. Reach Out Directly on Social Media Platforms (LinkedIn or X)
If all the other strategies bear no fruit, then it’s time to take a leap of faith by reaching out to the CEO directly on social media. And we don’t mean sliding into their Instagram DMs.
Choose a professional social media platform, preferably LinkedIn or X. Next, you need to craft a professional yet personalized message that you can send to them directly.
Remember, your message shouldn’t come across as a sales pitch. Be clear that you want to contact them and explain what’s in it for them if they use your solution. If they see value, then they just might share their details.
This is no different than a cold email. You need to be short, crisp, and to the point.
How To Write Cold Emails That Get CEO's Attention?
Now that you know how to find emails of CEOs, the question arises: “How to write an email to the CEO of the company?”
If the idea of emailing the CEO of a company is making your hands sweaty, you’re not alone. But believe us, it’s not as scary as you think. In fact, C-suite executives are 23% more likely to respond to cold emails than employees outside the C-suite.
But don’t get all comfortable just yet. CEOs are extremely busy people. To be among the select few who get a reply, you need to craft your cold emails to CEOs perfectly.
Here’s a 6-part formula that you can use to make your cold emails to CEOs reply-worthy:
1. Write Strong Subject Lines
33% of recipients open an email based solely on its subject line. This means just landing in the email inboxes isn’t enough. You need to grab the recipient’s attention with a subject line that is both catchy and relevant to them.
You can do this by accentuating their pain points or by creating a sense of urgency. For example:
- “Your website’s declining visits bothering you?”
- “[CEO's name], ready to transform [specific business aspect]?”
On a side note, ensure your cold email subject lines are short and do not trigger any spam filters.
2. Personalize Your Introduction
Say, your prospective CEO is known for promoting sustainability initiatives in the automotive sector. You can use this to personalize your sales email introductions like this:
“We're inspired by your dedication to sustainable practices in the automotive industry. Our cutting-edge software solutions aim to further your mission by optimizing efficiency and reducing environmental impact across your operations.”
This slight change in the introduction will not only compel the CEO to keep reading but also help you stand out from any other cold email that may have also found its way to their inbox.
3. Reveal WIIFT (What’s in It for Them) Quickly
We’ll reiterate: CEOs are busy people. They want to know how your product will benefit them, and they need to know it as soon as possible.
So, reveal your WIIFT as soon as possible by offering solutions through your product or services. Here is an example:
“Your latest LinkedIn post talked about the lengthy process of financial reporting. So, we decided to introduce you to {software name}, our accounting software solution. With this tool, you can save up to 5 hours per week on financial reporting, allowing you more time to focus on growing your business.”
4. Tie Industrial Insight With WIIFT
If you want your business to be perceived as more valuable, include some industrial insight or statistics to back your claims.
But remember, your insights need to come from reputable sources. Usually, case studies, news articles, original reports, or interviews of thought leaders can do the trick. Tying a reputed insight on your WIIFT will increase your value, positioning you as someone who is not selling dreams but facts.
Here is an example of how you can use stats to back up your claims:
“A recent report suggested that 67% of accountants favour cloud-based accounting solutions over on-premise ones. Our cloud-based accounting technology ensures that you get access to seamless service without occupying a large office space to accommodate a server room.”
5. Throw in a Soft CTA
No doubt, CTAs are important. But when it comes to cold emails, you need to be careful what kind of action you are demanding from the recipient.
A hard call to action like, “Would you like to discuss this proposal further over a meeting with my team next week?” may come off as too pushy, and might even discourage CEOs from replying to you.
Instead, you should opt for a soft cold email Call-To-Action like:
- “Do share your thoughts on this proposal.”
- “Ready to explore this solution?”
- “Interested in knowing more?”
This gently nudges them to take the next step on their own terms, instead of making them feel you’re just another sales rep, pushing hard to make a sale.
6. Sign Off With a Simple Signature
A cold email needs to be perfect from beginning to end. You started strong with the right subject lines and maintained the flow by producing crisp content. Now, it is time to conclude the email by maintaining the same level of perfection.
A simple signature will do just the trick. You do not need to be too quirky, just add a warm sign-off and conclude with a signature that includes your name, designation, company’s name, and contact details.
Here is what a good email sign-off and signature should look like:
Hope you have a good day ahead.
[Your name and designation]
[Company name]
[Email address and phone number]
To Wrap Up…
Finding the email addresses of CEOs and other C-suite employees can accelerate your sales cycle. You can either do this by building a contact list manually or relying on software to collect and verify email addresses.
While manual list building can be cost-effective, it can be daunting if you’re targeting a global audience.
In such situations, using a B2B contact database platform like Prospect IQ is more efficient and reliable. It is a B2B prospecting data platform that assures you the most up-to-date email data, enabling you to target high-value accounts effectively.
Here is how you can benefit from using Prospect IQ to gather emails of CEOs:
- Time-saving: Prospect IQ’s contact database gives you access to more than 220 million verified phone and email addresses. Compared to manually building a contact list, this approach is much more time-efficient. It allows you to spend less time collecting data and direct your focus on curating compelling outreach strategies.
- Affordable: A sure-shot way of verifying data points is by comparing them through multiple vendors. However, buying databases from different vendors can significantly increase your expenses. Prospect IQ does the heavy lifting for you with its waterfall lead enrichment model. It acquires and enriches data from multiple sources, giving you 700% more email and phone data without breaking the bank.
- Targeted Prospecting: Prospect IQ comes with over 26 data filters to help you cherry-pick your best-fit accounts with ease. This allows you to direct your email outreach efforts to the right prospects, instead of wasting resources on unsure ones.
- Multi-channel Connections: With Prospect IQ, you can connect with your ideal customer profiles through both phone and email. This gives you access to a highly contactable list and allows you to scale your business seamlessly.
- Multi-thread Into Accounts: Prospect IQ enables you to carry out account-based prospecting with ease. Thanks to its Company Hierarchical Data, you can build relationships with multiple people in a company through email multithreading, from decision-makers to entry-level executives, using messaging tailored to each role. This gives you access to multiple entry points and ensures every stakeholder is aware and interested in your product.
A winning outreach campaign is all about making crucial connections with the right people. Prospect IQ makes this whole process a breeze.
Ready to take your sales and marketing game to the next level? Book a demo for Prospect IQ now to learn more about how to find emails of CEOs with ease!
FAQ
1. How Do You Message the CEO of a Company?
- Give a small introduction about you and your company, and follow up with the main point of the message.
- Be specific about your request by keeping it short, crisp, and relevant.
- Try to strike the perfect balance between professional and engaging.
- Include a relevant document to strengthen your message.
- Proofread your message multiple times to avoid any factual, grammatical, or spelling errors.