Among all the C-suite executives in your target account, what makes the Chief Marketing Officer (CMO) an ideal target for your sales outreach?
The responsibilities of a modern CMO are no longer limited to the company’s brand and marketing. Today, they are now involved in enhancing customer experience through creative and innovative solutions.
So, if you manage to convince a CMO that your solution can improve their customer experience, they can indeed influence their fellow C-level executives to give your offering a chance.
But here comes the tricky part. Most CMOs like to keep their contact information under wraps and usually do not publicly disclose their email addresses. Even if you find something on Google, there is a good chance those details are as obsolete as a floppy disk!
Without access to an up-to-date CMO email list, your sales team will have a hard time reaching out to potential clients. This leads to wasted time and resources, reduced efficiency, and ultimately, missed sales opportunities.
Quite a trainwreck, isn’t it? But there’s a way to avoid this.
All you need is a stellar contact database tool that promises verified, enriched contact data. With access to an extensive and accurate dataset, you can effortlessly build a reliable CMO email list and fire off your targeted email campaigns.
In this article, we have curated the ultimate list of the 13 best B2B contact data providers that will help you create the most accurate and personalized CMO mailing list for your sales prospecting.
1. Prospect IQ by Klenty
Prospect IQ by Klenty is a leading B2B data prospecting platform that empowers your sales and marketing team to access a high-quality CMO email list.
The platform offers more than 220 million contacts, kept up-to-date through its Waterfall Data Enrichment model.
This data enrichment method aggregates data from various sources and conducts multiple enrichments one after the other, ensuring that you work with verified and accurate data. The best part? This model offers you 700% more email and phone data compared to other tools.
Key Features:
- Email Finder: Find verified and reliable email addresses for your CMO prospects, ensuring increased open and reply rates, while reducing email bounce rates.
- 26+ Filters for Improved Targeting: Benefit from more than 25 filters like revenue, technology, job title, and more to gain targeted information on your prospect list.
- LinkedIn Prospector: Use its LinkedIn plugin to seamlessly import LinkedIn URLs to your CRM and facilitate data enrichment in real time.
- Automatic CRM Updating: No need to manually update your CRM. With Prospect IQ, your CRM records are automatically updated, ensuring that your team works on up-to-date data.
- Start Instantly: Start a personalized set of activities the moment you get access to a new CMO email and mailing list.
- Remain Legally Compliant: Ensure compliance with global data privacy laws like GDPR and SOC Type II.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for 200 phone credits/month
2. Book Your Data
Book Your Data is an affordable mailing and CEO email list provider. Its extensive database of email addresses allows you to zero down on high-value CMO prospects from your targeted industry, ensuring a shorter and more efficient sales cycle.
Key Features:
- This tool assures a 95% deliverability rate on its email addresses. In case you experience more than 5% email bouncebacks, you can claim extra credits for more data.
- Download prospect data as a CSV file and integrate it with your CRM software with ease.
- Access human-verified contact data of your potential customers and other data points, like phone numbers, company names, job roles, postal addresses, and more.
Pricing:
- Starts at $89 for 250 records
3. Cognism
Cognism is a premium B2B sales intelligence platform that provides you with a verified and reliable CMO email list database. It offers you an extensive global reach, allowing you to access high-quality data from regions like NAM, APAC, and EMEA.
Moreover, Cognism also comes with a Chrome extension to facilitate the enrichment of the Sales Navigator List and LinkedIn profiles.
Key Features:
- Its multiple filters help target prospects based on their job title and create a reliable Chief Marketing Officers email list.
- Make use of intent data and sales event triggers to reach potential customers with high chances of conversion.
- Seamlessly integrate the CMO email and mailing addresses list into your company systems to begin your marketing campaigns with ease.
Pricing:
Available on request
4. UpLead
UpLead is a comprehensive B2B data prospecting platform that boasts 95% data accuracy. It has a strong emphasis on clean, high-quality, and reliable data, empowering you to create an authentic CMO email address list without a hitch.
Key Features:
- UpLead provides an extensive database of more than 115 million contacts in over 200 countries with a 95% data accuracy guarantee.
- 50+ filters to perform an advanced search on the database, and zero down on your target audience.
- Real-time email verification provides updated and reliable records of professionals instantly.
Pricing:
- Free Trial: $0 for 7 days
- Essentials: $74 per month (billed annually) and $99 per month (billed monthly)
- Plus: $149 per month (billed annually) and $199 per month (billed monthly)
- Professional: Available upon request
5. Hunter.io
Hunter.io is your all-in-one email outreach platform that empowers you to find and connect with high-value CMO prospects. Owing to its combination of advanced AI and proprietary technology, Hunter enables you to seamlessly discover, verify, and enrich the email details of your targeted prospects.
Key Features:
- This email validation tool has features like Email Finder and Email Verifier that give you access to verified CMO emails with ease.
- CRM integration, Zapier integration, and APIs enable you to seamlessly sync your prospecting data to more than 5,000 destinations.
- Domain Search tool allows you to find valuable prospects within an organization. You just have to feed in inputs like the company name and its website link.
Pricing:
- Free: $0 per year
- Starter: $34 per month (billed annually), and $49 per month (billed monthly)
- Growth: $104 per month (billed annually), and $149 per month (billed monthly)
- Business: $349 per month (billed annually) and $499 per month (billed monthly)
6. Kaspr
Kaspr is a robust B2B data prospecting tool that helps you get access to over 500 million email addresses and phone numbers. Kaspr boosts your sales team’s efficiency with the help of its automation ability; taking care of monotonous tasks like data extraction and sales tool integration.
Key Features:
- Use its Chrome extension to import email and phone data from your prospect’s LinkedIn profile with a single click.
- Kaspr ensures compliance with global data privacy laws, like GDPR, CCPA, and so on.
- Seamless integration allows you to export your prospect’s data into your CRM with ease.
Pricing:
- Free Plan: $0 per user, per month (billed annually and monthly)
- Starter: $49 per user, per month (billed annually), and $65 per user, per month (billed monthly)
- Business: $79 per user, per month (billed annually), and $99 per user, per month (billed monthly)
- Organization: $99 per user, per month (billed annually), and $99 per user, per month (billed monthly)
7. SalesIntel
SalesIntel empowers your sales and marketing team by giving them access to a comprehensive CMO email database. Owing to their human-verified data, you can rest assured that the data your team receives is free from inaccuracies and up-to-date.
Key Features:
- SalesIntel ensures that the database is reverified every 90 days, assuring you with an evergreen CMO email and mailing list.
- SalesIntel’s experienced team of 2000 researchers helps you find and verify contact information for any CMO or company of your choice.
- Multiple search filters enable you to zero down on your Ideal Customer Profile (ICP) and create a high-quality CMO email address list.
Pricing:
- Individual: $69 per month
- Teams: $199 per user (billed annually)
- Unlimited: Available on request
8. RocketReach
RocketReach is a B2B data prospecting tool that allows you to connect with CMOs and other C-suite executives. It offers a vast database of more than 450 million emails and phone numbers, along with a 90-98% deliverability on verified email addresses.
Furthermore, it also ensures seamless data integration by enabling you to import your data to CRM and marketing platforms like HubSpot, Salesforce, and more.
Key Features:
- Intent data helps you find potential clients who are actively searching for solutions in your space.
- Harness the power of AI-enabled recommendations to find high-potential contacts that you may have overlooked.
- RocketReach’s automated prospect lists allow you to curate a list of CMO email addresses can be customized based on skills, company details, industry, and more.
Pricing:
- Essentials: $39 per user, per month (billed annually) and $52.99 per user (billed monthly)
- Pro: $99 per user, per month (billed annually) and $178.98 per user (billed monthly)
- Ultimate: $249 per user, per month (billed annually) and $358.96 per user (billed monthly)
9. D&B Hoovers
D&B Hoovers is a reputed sales intelligence tool that helps you connect with the right buyers and close deals more efficiently. Owing to its access to rich company and contact datasets, it helps your sales team identify opportunities, prioritize key prospects, and connect with high-intent buyers.
Key Features:
- It offers an extensive database of over 54 million verified data, including CMO email databases and other Top-level professionals' contact information.
- D&B Hoovers seamlessly integrates with Salesforce to optimize your sales process with a constant source of data.
- Track trigger events in your targeted companies and prospects, like contract wins, layoffs, product launches, etc.
Pricing:
- D&B Hoovers Essentials: $49 per month
- D&B Hoovers: Price available on request
- D&B Hoovers Audience Builder: Price available on request
10. Apollo.io
Apollo.io is a leading sales intelligence and data enrichment platform that helps you access more than 275 million verified and reliable contact data. Its Chrome extension allows you to seamlessly enrich prospect data from LinkedIn, automate emails and follow-ups through Gmail, and access data of your CMO prospect’s company from Google Calendar.
Key Features:
- Target high-value prospects by leveraging Apollo’s AI-based scoring feature.
- Establish your business’s ICP and get alerts when a potential lead matches that profile.
- Leverage more than 65 filters to sift through the database and target prospects that are relevant to your business.
Pricing:
- Free: $0
- Basic: $49 per user, per month (billed annually), and $59 per user, per month (billed monthly)
- Professional: $79 per user, per month (billed annually), and $99 per user, per month (billed monthly)
- Organization: $119 per user, per month (min 3 users billed annually) and $149 per user, per month (min 3 users).
11. ZoomInfo SalesOS
ZoomInfo SalesOS is a B2B sales prospecting software that is designed to maximize your sales team’s productivity. Owing to its data-driven sales insights, your sales team will be able to seamlessly identify and connect with clients with a high buying intent.
Furthermore, this tool also allows you to analyze customer interactions and automate sales cadences to enhance your sales cycle.
Key Features:
- Access a vast database of over 174 million verified email addresses and more than 70 million phone numbers.
- Visitor tracking feature helps you identify and connect with decision-makers who are checking out your solutions.
- Buyer’s intent insight helps you discover and reach out to prospective buyers who are searching for solutions similar to yours.
Pricing:
Available on request
12. Thomson Data
Thomson Data is a CMO email list provider that helps you fuel your business’s growth with the help of its targeted database services. The best part of this tool is its account profiling service, which allows you to get a holistic view of potential clients and connect with prospects who are relevant to your business.
Key Features:
- Robust contact database of over 75 million professional contacts.
- Get human-verified database as over 150 data experts verify and maintain the authenticity of every data point.
- Strict compliance with data privacy laws, like GDPR, CCPA, and more.
Pricing:
Available on request
13. DataCaptive
DataCaptive is a B2B data provider offering access to over 55 million company profiles, including over 5 million CMO and other Top-Tier Professionals' mailing lists. The contact data are human-verified, ensuring that there is no redundant, obsolete, or inaccurate information in the database.
Key Features:
- Its List insight features allow you to get a detailed idea of your prospects in the form of charts, graphs, and other visuals.
- Use its data segmentation feature to categorize prospects based on job roles, industry, revenue size, and more filters.
- Ensure global compliance with data privacy laws like GDPR, EDPS, CCPA, ACMA, and CAN-SPAM.
Pricing:
- Essentials: $3000 (billed annually), $1125 (billed quarterly), and $749 (billed monthly)
- Plus: $6000 (billed annually), $2250 (billed quarterly), and $1499 (billed monthly)
- Professional: $12000 (billed annually), $5500 (billed quarterly), and $3000 (billed monthly)
How Do You Sell to a CMO? [6 Strategies]
“Many CMOs have significantly improved their level of influence within their organizations by knowing more about the business, marketplace, and customers than anyone else.” — Chris Ross, the VP Analyst at Gartner.
A survey by Deloitte and the CMO Council explains that modern CMOs are expected to do more than just brand and marketing plan management. Their goal now is to enhance customer experience in every way possible.
After all, if customer satisfaction is on point, it will automatically lead to increased customer acquisition and retention rates.
To achieve this, CMOs stay on top of the latest trends in marketing technology, cultural shifts, and consumer behavior. Moreover, they are also responsible for analyzing their performance and marketing-related metrics to make key data-driven decisions.
Needless to say, these broadened horizons and added responsibilities have turned them into extremely busy professionals. CMOs today have zero time to answer poorly crafted emails or irrelevant cold calls.
Catching a CMO’s attention has never been more difficult. But hey, it's not impossible. With the right moves, you can catch their eye and get your pitch heard.
With that in mind, we have devised 6 unique strategies that will surely help you accomplish this herculean task:
1. Know The CMO’s Priorities Well
A successful sales outreach begins with thorough research on the prospect’s company. This holds especially true when it comes to catching the attention of a CMO.
So before you hit send on that cold email, take some time to research and look for the following:
- Company goals that the CMO is supporting.
- The CMO uses key performance indicators to track their marketing strategy's success.
- Marketing initiatives that the CMO is planning to fulfill their business requirements.
Remember: You need to tell the CMOs something they don’t know. But given the CMO’s depth of knowledge about their field, it is easier said than done. So, by ensuring a rock-solid research about the CMO, you’ll have a better chance of crafting a compelling pitch.
2. Make Your Pitch Irresistible To The CMO
Once you have conducted thorough research on the CMO prospect’s company, you’ll have a holistic understanding of the business’s goals, strategies, and initiatives.
Let’s say the CMO’s current goal is to increase the brand’s awareness and prospect engagement to boost overall lead generation. Now that you know the plan, you can formulate your sales pitch highlighting your solution's unique business value.
Start with answering why the CMO should be even remotely interested in your product. In this case, explain how you can help them boost their revenue. Speak in concrete numbers here. A higher-than-anticipated number will definitely catch their attention, but make sure you don’t oversell. Exaggerating your solution’s capabilities might get you their attention, but ultimately cost you the sale.
The next step is to highlight how you will be able to back your claims. For this, talk in terms of marketing metrics instead of your product’s features. Explain how the solution helped other clients in boosting revenue. Use financial metrics, operational KPIs, performance indicators, and appropriate graphics to build your case.
The idea is not to bombard them with your product’s capabilities, but instead, showcase how the solution can help address the CMO’s pain points and benefit their business.
3. Show Proof of Your Value
Now comes the important part: You need to let the CMO know how exactly your solution will benefit them. The best way is to showcase how your product helped another business with similar goals, strategies, and initiatives.
You can achieve this by sharing a before and after look of your client. Explain how your client struggled or was not able to reach the full potential of their initiatives. Next, bring in how exactly your product helped streamline marketing efforts. Show proof of how your client benefited from your solution by highlighting the improvements in their initiatives and how quickly they achieved their goals.
Don’t just ramble on about the features—most CMOs will lose interest right then and there. Instead, try elaborating on the results in business terms. Use financial metrics to show improvements, charts to demonstrate growth, and testimonials to instill confidence in your claims.
4. Try a Video Pitch
Video pitches can be summed up in 3 words: underrated yet effective! Today, when most of the pitches start with a cold email, you can be a breath of fresh air by sending a video to your prospect CMO.
But remember: even video pitches need to be interesting, or else they will be ignored almost as quickly as you swipe on Instagram reels. Our advice will be to incorporate these features into your video:
- Personalize video with customized thumbnail: Mentioning the prospect’s or their company’s name on the thumbnail can compel the CMO to click on the video.
- Keep it brief: Introduce yourself, mention why you are reaching out, and focus on what value your solution can add.
- Use social proof for your message: A micro-story about how your solution helped another client can do wonders.
- Add a CTA: End the video by guiding the CMO prospect towards the next step.
5. Time Your Emails Strategically
Want to know a nifty trick that might get your cold emails acknowledged by CMOs? Schedule your emails for early mornings. Most C-level executives usually wake up early in the morning and go through their inboxes as a part of their morning routine. If you want to have a good shot at getting noticed by them, try scheduling your emails during this small period between 6 AM to 9 AM.
Research suggests that a person’s decision-making ability peaks in the morning and declines through the course of the day. So, if your target CMO reads a well-crafted cold email first thing in the morning, it can potentially spark interest and encourage further conversation.
6. Engage Across Multiple Channels
Being solely dependent on emails will only take you so far. The smarter move here is to target your prospect through multiple channels.
CMOs might be active across various platforms—some on LinkedIn, others in Slack communities, and many curate their own newsletters. So, your job is to be aware of all these other engagement channels. Be strategic in your B2B outreach and ensure that you leave no stone unturned to get the attention of your target CMO.
Additionally, ensure that you tailor your message to fit the specific outreach channel. What works in a cold email might not work well in a Slack message.
6 Factors to Evaluate the Perfect CMO Email List Provider
Now that we have explored some of the leading CMO email list providers, let us tackle the challenging part: choosing the best tool among all these choices. Every database provider will be claiming to be the best of the best. But how would you know which one is the right fit for your sales team?
The answer is simple– you need to compare each of them against the following 6 parameters:
1. Database Size
An extensive database size will get you access to millions of verified B2B contacts and customer profiles. The contact data offered by the reputed B2B email list providers usually goes through a rigorous verification process.
This ensures that the data you are provided with is accurate and reliable, allowing your sales team to reach the ideal CMO prospects without a hitch.
Hence, make sure your chosen database provider has a vast collection of verified and quality prospects.
2. Data Quality and Accuracy
Even if you have a huge database of over 500 million prospects, it will be of no use if most of the data is riddled with inaccuracies or is obsolete.
The smart move here is to go for a provider that prioritizes data enrichment using multiple data vendors, ensuring their contact list database is always fresh and reliable.
3. Data Coverage
Every business has a unique target region for prospect hunting. Some prefer the NPAC region, while some may be more interested in securing business in the EMEA region. However, access to a worldwide database provides your sales team with added flexibility in terms of business outreach.
With the help of a database that comprises contact information from all the regions of the world, your sales team will be able to engage with diverse markets and connect with prospects worldwide.
4. Privacy Regulation Compliance
Countries around the world have implemented strict privacy regulation compliances for businesses to follow.
Non-compliance with these regulations can welcome hefty fines and a huge dent in your solution’s reputation. So, make sure that your database provider abides by all privacy regulations, especially GDPR and SOC 2 Type II.
5. Data Integration
Even if you do get access to an extensive, top-quality, and reliable CMO mailing address list, it is still a pain to manually input those details into your sales systems. So why not choose a tool that makes this task easier? Ensure that the prospecting tool you choose can be easily integrated into your existing systems or CRM.
6. Verified Phone Data
Emails are undoubtedly the go-to communication channel in the current era. But do they have to be the only one? Certainly not. A reliable CMO email and mailing list provider will ensure that you get access to not only high-quality email data but also verified phone numbers. A multi-channel outreach increases your chances of successfully connecting with your CMO prospect.
We get it. Comparing all the tools to these parameters one by one is not only exhausting but, quite frankly, boring.
This is why we have gone the extra mile for you. We have compared all the top tools of the market and compared them against our 6 key parameters to find the ultimate contact database provider to help you build solid CMO email lists.
At last, the tool that aced all parameters and topped our list is none other than, Prospect IQ by Klenty.
Here’s How Prospect IQ Helps You Build High-Quality CMO Email Lists
Prospect IQ by Klenty is a data prospecting platform that provides high-quality, verified data with the help of its unique Waterfall Lead Enrichment model. With this data enrichment model, Prospect IQ consolidates data from more than 10 vendors and enriches data on top of each other.
The result? You get to find 700% more email and phone data.
Here are some of its notable features that will further empower you to build the perfect CMO email list:
- Email Finder:
The Email finder tool helps you discover verified email addresses of your desired prospect. All you need to do is type in the name of your prospect, and with a single click, you will be able to access all their professional data. This verified contact information will help in minimizing email bounce rates, allowing your team to execute sales and marketing campaigns with greater precision.
- LinkedIn Prospector:
The LinkedIn Prospector plugin helps you import the LinkedIn URLs of your targeted prospects into your CRM software and facilitates real-time data enrichment. Instead of spending hours copy-pasting LinkedIn URLs manually, the plugin helps you bypass this monotonous task by extracting all the information with a single click.
- Company Hierarchy Data:
You may have zeroed down on a target account, but how will you identify the key stakeholders to reach out to? Prospect IQ solves this problem by sharing verified and reliable company hierarchy data. With this, you can identify other key stakeholders in the purchase decision, and shorten your sales cycle.
- Phone Finder:
What if you want to switch from emails to a different mode of contact? Prospect IQ’s Phone Finder feature meets that requirement by providing you with accurate phone numbers of your prospects with a single click.
In short, Prospect IQ is your go-to solution to supercharge your prospecting game. From providing a huge database of quality prospects to an array of cutting-edge tools, Prospect IQ ensures that you reach your target CMO’s inbox with ease.
Wondering if Prospect IQ is the perfect fit for your sales team? Schedule a demo today!
