There’s no denying the need for prospect lists. These lists are your guiding light in the fog of sales and marketing. One that essentially tells your team where to start and how to go about pursuing your leads to drive revenue.
But creating these lists is another matter. After all, it means identifying, researching, collecting information, and verifying contact details for millions of leads. Phew!
Now, for a sales rep or a marketer, not only is this process time-consuming and prone to errors, but it also keeps them from doing what they’re meant to do—sell and engage prospects successfully to drive revenue.
So, what’s to be done? Here’s 3 words: Use list brokers.
They create reliable and up-to-date contact lists so that your sales and marketing teams can unleash their peak performance. Wondering how?
Keep reading to learn this and gain the ultimate list of top list brokers in the market today.
What Is a List Broker?
A list broker is a company that sources prospect contact lists based on specific criteria shared by you. When it comes to B2B specifically, list brokers come in the form of online platforms that create contact lists by matching prospects with your Ideal Customer Profile (ICP).
They leverage their own vast B2B databases that are either built in-house or are a result of aggregated data from numerous data vendors. So, you receive B2B prospect lists that contain phone numbers and email addresses of ICP-fit prospects that exhibit strong chances of conversion.
These lists can then be leveraged to execute cold outreach, such as cold emailing and cold calling for sales reps, and to create and facilitate targeted marketing campaigns for marketing teams.
In short, B2B list brokers are the perfect partner for your sales and marketing teams when it comes to driving goals and bringing in the dosh. Now, let’s take a look at some of the leading list brokers in the market today.
21 Best List Brokers to Enhance Your Sales Performance
List brokers help you streamline your sales prospecting by building a prospect list that helps you reach high-value B2B buyers while bolstering you with all the necessary information you need to convert them.
To get the ball rolling, here are 21 list brokers that you can partner with to drive revenue.
1. Prospect IQ by Klenty
Prospect IQ by Klenty is a prospecting data platform that allows you to leverage a massive database with over 220 million verified contacts.
Further, its waterfall data enrichment model allows it to collect data from more than 10 sources and execute multiple data enrichments one after the other. This helps ensure your prospect lists are always up-to-date and accurate and don’t have any missing data points.
Key Features:
- Access 26+ Data Filters: Engage precise filters such as revenue, job title, etc., to segment prospects into smaller groups with a single click. Further, maintain your favorite filter views on top to access your top prospects quickly.
- Company Hierarchy Data: Gain insight into your prospect’s team and their dynamics to learn how best to approach their account.
- Contact Auto-Enrichment: Enrich your prospect’s email and phone data every time you visit their LinkedIn profile.
- Complete Account Insight: Get every last piece of relevant information on your prospect by simply searching their domain name.
- Begin Instantly: Plan and schedule a personalized set of activities that kick-start as soon as you receive a new prospect’s data.
- Flexibility of Export: Whether you want to download your prospect contacts as a CSV, move them to your CRM, or even directly to a sequence in Klenty- all is possible with Prospect IQ.
- Automatic CRM Updating: Your prospect records are updated across the board with seamless CRM integration, ensuring all your teams work with the latest data.
- Legal Compliance: Prospect IQ ensures legal compliance with global data privacy laws such as the GDPR, SOC 2 Type 2, and the CCPA, etc.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both phone and email data or just phone numbers, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for 200 phone credits/month
2. ZoomInfo SalesOS
ZoomInfo SalesOS is a list broker that offers you access to more than 70 million direct dials and over 174 million email addresses. In addition to contact information, it also gives insight into a prospect’s work experience, education, job responsibilities, etc.
Key Features:
- Discover buyers beginning their buyer journey with buyer intent.
- Leverage website visitor tracking to identify prospects who are already curious about your offering.
- Create and facilitate multi-touch sales cadence for every prospect through the phone and email finder.
Pricing:
Available on request
3. Apollo.io
Apollo.io offers you access to a rich database of over 275 million contacts. Its powerful capabilities help you discover and connect with high-value prospects. Further, you receive instant alerts whenever a new prospect matches your ICP.
Key Features:
- Offers over 65 filters to help you segment your prospects into smaller groups for improved targeting.
- Buying intent and signals helps you find prospects already searching for a solution in your space.
- AI-generated auto-scoring allows you to leverage past successes and account history to identify prospects with a high chance of converting.
Pricing:
- Free: $0
- Basic: $49/user/month (billed annually) and $59/month (billed monthly)
- Professional: $79/user/month (billed annually) and $99/month (billed monthly)
- Organization: $119/user/month (billed annually) and $149/month (billed monthly)
4. Lusha
Lusha is a B2B list broker that helps you connect with high-value prospects through a comprehensive prospect list. It leverages behavioral signals and buying intent to identify prospects, helping you focus your sales and marketing efforts on prospects that exhibit a strong likelihood of converting.
Key Features:
- Leverage data filters such as employee count, location, and the like to identify high-value prospects that match your ICP.
- Auto-enrich any system, database, or app with accurate data through Lusha’s API.
- Ensures legal compliance with data privacy laws such as the GDPR and CCPA, and holds ISO 27701 certification to demonstrate effective privacy data management.
Pricing:
- Free: $0 per user per month
- Scale: contact sales
5. Seamless.AI
Seamless.AI is a leading list broker that boasts an extensive database of over 1.9 billion contacts and company records. It comes with a range of additional features, such as copywriting tool, sales tool integration, and Chrome extension for added ease of use.
Key Features:
- Leverage a vast database of over 1.9 billion contact and company records.
- Its Search Engine helps you identify top prospects and connect with them efficiently to build pipelines, shorten sales cycles, and close more deals.
- Seamless integration with sales tools such as HubSpot and Salesforce.
Pricing:
- Free: $0
- Basic: Price available on request
- Pro: Price available on request
- Enterprise: contact sales
6. Cognism
Cognism is a B2B list broker that offers prospect email addresses and phone numbers with a 98% accuracy guarantee on phone data. It also offers a browser extension to enrich LinkedIn profiles and Sales Navigator lists.
Key Features:
- Leverage intent data and sales event triggers to identify and contact prospects before your competitor does.
- Gain global data from EMEA, APAC, and NAM regions.
- Offers Do-not-call (DNC) triggers, ensuring legal compliance with data privacy laws such as the GDPR.
Pricing:
Available on request
7. LeadIQ
LeadIQ is a list broker that helps you ensure your sales pipeline never dries up. It does this by offering access to a high-quality database that comprises verified email addresses and phone numbers of your prospects.
Key Features:
- Automatic enrichment of more than 40 firmographic data points allows you to rid your database of any inconsistencies or gaps.
- Discover and move prospects’ contact data to your sales tools with a single click.
- Set up alerts for your top prospects so that you’re notified when they switch companies.
Pricing:
- Freemium: $0
- Essential: $39/user/month (billed annually), and $45/user/month (billed monthly)
- Pro: $79/user/month (billed annually) and $89/user/month (billed monthly)
- Enterprise: Available on request
8. RocketReach
RocketReach offers access to a vast database with over 700 million profiles and more than 60 million companies. Further, it integrates with CRM and marketing automation platforms (MAP) to ensure all your teams work with the latest prospect data.
Key Features:
- Benefit from global email and phone coverage with over 90% deliverability rate on verified emails- for every 100 emails sent, more than 90 will reach your prospect’s inbox.
- Leverage intent data to discover and contact prospects who are already searching for a solution similar to your offering.
- Gain AI-powered recommendations to uncover prospects you might have overlooked but hold high potential for conversion.
Pricing:
- Essentials: $39/month (billed annually) and $52/month (billed monthly)
- Pro: $99/month (billed annually), and $179/month (billed monthly)
- Ultimate: $249/month (billed annually), and $359/month (billed monthly)
9. Lead411
Lead411 positions itself as an unlimited database and promises a 98% deliverability rate on verified emails, helping you reach your prospects effectively. It offers targeted research for sales services, SaaS and technology, marketing services, and recruitment.
Key Features:
- Access an unlimited B2B lead database that claims to keep all costs transparent.
- Its Chrome extension allows you to collect prospect data from LinkedIn profiles and company websites efficiently.
- Its triple verification process that involves AI, an algorithm, and humans ensures you work with the latest, most accurate data.
Pricing:
- Free: $0 for a 7-day free trial
- Basic Plus Unlimited: $899/user/year (billed annually), and $99/user/month (billed monthly)
- Pro with Bombora Intent: Available on request
- Unlimited: Available on request
10. Adapt
Adapt is a list broker that maintains a simple and user-friendly interface, making it ideal for non-technical users. Further, it also offers real-time verified email addresses and phone numbers to help you contact every last prospect on your list.
Key Features:
- Leverage a vast database of over 200 million verified and reliable contact profiles.
- Facilitates CSV, CRM, and API enrichment.
- Adapt’s REST API allows you to query and gain precise B2B prospect data to enrich your prospect lists.
Pricing:
Available on request
11. Kaspr
Kaspr helps you access verified data on your prospects that is checked against 150 data providers. Further, it helps you drive your outreach efforts through automated follow-up messages to ensure you give your best shot to every prospect.
Key Features:
- Leverage a substantial database of over 500 million phone numbers and email addresses.
- Offers Chrome extension, web app and CRM integrations.
- Ensures legal compliance with data privacy laws such as the GDPR and CCPA.
Pricing:
- Free Plan: $0
- Starter: $49/user/month (billed annually) and $65/month (billed monthly)
- Business: $79/user/month (billed annually) and $99/month (billed monthly)
- Organization: $99/user/month (billed annually) and $99/month (billed monthly)
12. UpLead
UpLead is a list broker that boasts a 95% and higher data accuracy rate. Further, it offers access to a vast database of over 155 million contacts that can be navigated through more than 50 data filters.
Key Features:
- Leverage intent data to identify and pursue prospects that are already searching for a solution similar to your offering.
- Upload a list of names and companies, and UpLead gives you their emails, phone numbers, and social profiles, all with a click of a button.
- Offers instant email verification to ensure your email gets delivered to your prospect.
Pricing:
- Free Trial: $0 for 7 days
- Essentials: $74 per month (billed annually) and $99 per month (billed monthly)
- Plus: $149 per month (billed annually) and $199 per month (billed monthly)
- Professional: Available on request
13. SalesIntel
SalesIntel is a comprehensive B2B sales platform that helps you build targeted and precise prospect lists by leveraging its vast database. It offers verified business email addresses and direct dials that are human-verified every 3 months.
Key Features:
- Get comprehensive buyer intent data through Bombora, SalesIntel’s PredictiveIntent, website visitor intelligence, and company news—all in one platform.
- Its team of 2000 researchers is ready to help you if you’re unable to find specific prospect information.
- Gain insight into the type of technology your prospects are using and for how long to personalize sales and marketing efforts.
Pricing:
- Individual: $69/month
- Teams: $199/user (billed annually)
- Unlimited everything: Available on request
14. D&B Hoovers
D&B Hoovers from Dun & Bradstreet is a sales intelligence platform that is specially designed to supercharge your sales prospecting efforts. One of its most notable features is that it helps you gain global coverage by offering data across 190 countries.
Key Features:
- Leverage a vast database of over 200 million businesses and 170 million business records from more than 30K sources.
- Offers 3 intent options: Bombora intent, D&B custom intent, and visitor intelligence to identify high-value prospects.
- Offers seamless integration with your CRM system.
Pricing:
- D&B Hoovers Essentials: $49 per month
- D&B Hoovers: prices available on request
- D&B Hoovers Audience Builder: prices available on request
15. DataCaptive
DataCaptive is a list broker that offers you access to over 75 million company profiles, 180 million emails, 130 million phone numbers, and more than 133 million C-suite executives’ contacts. Further, it verifies all its data by humans, ensuring zero space for inaccuracies or missing data.
Key Features:
- Validates the database right before delivery and at regular intervals of every 45 days.
- Leverages multiple data sources such as government websites, business journals, podcasts, etc.
- Ensures legal compliance with data privacy laws such as the GDPR, CCPA, CASL, ACMA, CAN-SPAM, etc.
Pricing:
- Essentials: $3000 billed annually, $ 1125 billed quarterly, and $749 billed monthly
- Plus: $6000 billed annually, $ 2250 billed quarterly, and $1499 billed monthly
- Professional: $12000 billed annually, $ 5500 billed quarterly, and $3000 billed monthly
16. CUFinder
CUFinder is a prospect list broker that helps you supercharge your sales prospecting efforts by leveraging the power of AI and big data technologies. Find the right decision-makers and prospects with all the information you need to build meaningful and long-lasting connections.
Key Features:
- Leverage advanced search algorithms that can quickly recognize prospects that fit your ICP so that you can start pursuing them before your competitors do.
- Its Prospect Engine helps you search for prospects based on location, size, industry, etc, giving you complete insight into your target market.
- Seamlessly integrates with leading CRM and MAP (Marketing Automation Platforms) systems with lightning-fast APIs that ensure all your business systems work harmoniously.
Pricing:
- Free: $0
- Growth: $39/month (billed annually) and $49/month (billed monthly)
- Premium: $79/month (billed annually) and $99/month (billed monthly)
- Unlimited: $199/month (billed annually) and $149/month (billed monthly)
17. Lake B2B
Lake B2B is a sales tech platform that helps you connect with high-value sales and marketing prospects through qualified lists. Additionally, it also offers industry-specific datasets for healthcare, telecom, banking, finance, etc.
Key Features:
- Compiles data using more than 70 data fields, including location, job title, contact details, etc.
- Get access to global markets such as Japan, UAE, Singapore, etc.
- Integrates seamlessly with leading CRM systems to ensure all your business teams work with the latest data.
Pricing:
Available on request
18. Thomson Data
Thomson Data is a list broker that offers access to a vast database of over 75 million contacts. Not only that, it collects data from multiple sources such as business directories, conferences, government records, etc., ensuring your prospect data doesn’t suffer from holes and inaccuracies.
Key Features:
- 75+ specialized segments to help you build precise and targeted prospect lists.
- 150+ data experts that ensure your prospect lists are authentic, verified, and up-to-date.
- Ensures legal compliance with data protection laws such as the GDPR.
Pricing:
Available on request
19. Hunter.io
Hunter is a list broker that leverages a combination of proprietary technology and AI to discover, verify, and enrich contact details. This unique mix allows it to help you discover your top prospects before your competitor gets a chance to.
Key Features:
- Offers multiple filters, such as job title, location, company, etc, to help you find ICP-fit prospects quickly.
- Its Domain Search feature helps you find the best person to connect with within a prospect company.
- Offers seamless integration with your favorite CRM system and other business tools such as Google Sheets.
Pricing:
- Free: $0 per year
- Starter: $34 per month (billed annually) and $49 per month (billed monthly)
- Growth: $104 per month (billed annually) and $149 per month (billed monthly)
- Business: $349 per month (billed annually) and $499 per month (billed monthly)
20. Blue Mail Media
Blue Mail Media allows you to leverage a huge database of over 100 million prospects. Additionally, it also assures a 95% deliverability rate. So, for every 100 cold emails, 95 of them will reach your prospect’s inboxes successfully.
Key Features:
- Its highly trained data researchers and analyzers help build lists that ensure you connect with high-value prospects.
- Helps you build custom prospect lists based on company location, industry, company revenue, and multiple other criteria.
- Ensures legal compliance with global data protection laws such as the GDPR and CCPA.
Pricing:
Available on request
21. Book Your Data
Bookyourdata is a list broker that guarantees a 97% accuracy rate on prospect data. It empowers you to reach your target audience for marketing, sales, and GTM by leveraging its reliable B2B database and intelligence-driven workflows.
Key Features:
- Access over 100 data attributes, including job titles, company information, LinkedIn URLs, mobile direct dials, last funding rounds, technographics, etc.
- Offers real-time email verification free with every export and verifies catch-all emails so that you access prospects your competitors can’t.
- Ensures legal compliance with GDPR and CCPA, making sure data is sourced legally.
Pricing:
- Free: $0
- Pay-As-You-Go Pack: $ 129 ($0.52 cost per credit/contact)
What Are the Benefits of Using List Brokers for Leads?
Prospect list building is no joke. It’s a tiresome process that demands you to keep digging until you gain a complete picture of your prospects who match your ICP.
And what’s the result of this gruelling affair?
- Marketers spend 4 hours a day on average on manual, operational, or administrative tasks.
- Sales reps end up spending up to 41% of the sales workday on non-sales activities.
Not letting your sales and marketing teams concentrate on what they're good at can spell disaster for your revenue goals.
So, why not let list brokers manage the list building part? Here are some reasons why this is a good idea.
1. Save Time to Focus on Activities Directly Affecting Revenue
One of the biggest benefits of a list broker is that it does the groundwork for your team, saving them a considerable amount of time. Your sales and marketing teams have to no longer first research prospects to ultimately start reaching out to them or creating campaigns.
Now, their day starts with the tasks they’re best at and ones that directly generate revenue. After all, would you make an accountant develop products? So, why have a sales rep or a marketer do a list broker’s job?
With prospect lists ready to leverage, your sales team can start cold calling, cold emailing, and scheduling product demos straight away. Similarly, your marketing teams can start working on creating relevant content for your prospects while identifying and partnering with industry influencers who hold the most sway with your prospects.
2. Access Accurate and Reliable Prospect Information
Imagine your sales rep preparing the best sales pitch, dialing the prospect, and then, while talking, realizing the prospect is no longer with the company that your data reflected. A considerable waste of effort, right?
Accurate and trustworthy data is a lifeline for sales and marketing teams. After all, the success of your outreach and marketing efforts depends on how reliable your data is.
With B2B list brokers, you don’t have to worry about your prospect data one bit. By sourcing data from multiple sources, maintaining a vast database, and conducting periodic data enrichment, these companies ensure your prospect list is nothing but updated and accurate.
3. Focus Your Sales and Marketing Efforts Better
Next, list brokers offer precise data filters that help you target your prospect better. Firstly, they help you recognize which prospects out there fit your ICP, helping you make a high-value prospect list.
After this, they help you segment your prospect list based on criteria like location, company revenue, job title, technographics, and firmographics. Doing this helps you personalize your pitch at scale and design marketing campaigns that directly resonate with your prospects.
4. See ROI Sooner
Building from the previous point, list brokers help you leverage a vast database and precise data filters to help you hone on to high-value prospects. By helping you prioritize which prospects to start reaching out to first, it helps ensure you don’t waste your time pursuing ones who are still far from converting.
In other words, list brokers allow you to allocate your sales and marketing teams’ resources more efficiently to improve your closed-won ratio and drive overall company profits.
5. Contact Multiple Prospects in One Company
B2B sales and marketing teams have to, more often than not, sell to a buying committee instead of a single prospect. This account-based prospecting involves identifying, qualifying, researching, and contacting multiple prospects within a given account.
But doing this is a behemoth task, one that can suck the time out of their schedule like a vampire just awakened from a decade-old slumber. List brokers offer a convenient alternative to those red eyes and fangs.
These companies leverage an extensive database to help create a prospect list that not only identifies who to approach on the buyer committee but also arms you with all the information you need to connect and sell to them confidently.
How To Choose the Right List Broker?
Now that we’ve discussed the best B2B list sourcing companies and why you should be considering these, it's time to give you a roadmap to finding the right list broker for you.
Here’s what to look for when comparing list brokers:
- Data Source and Enrichment
To start, your list broker must have multiple sources of data and not rely on just one vendor for its data enrichment needs.
This is because multiple data sources allow your list broker to fill data gaps in one source’s database with data from another. Not only that, but list brokers can also verify prospect data and execute sound data enrichments to ensure the final prospect list is free of any errors and obsolete data points.
- Compliance With Privacy Regulations
Next, ensure your chosen list broker complies with international data protection laws such as the Service Organization Control (SOC) 2 Type II, General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
Make sure to analyze your list broker’s data policy with regard to sourcing prospect data. This will help safeguard your lead generation and lead qualification efforts from legal peril.
- Provides Both Email and Phone Data
It's not an either-or situation. Your list broker should offer both email and phone data for every single prospect on your list. You don’t want a sole phone list broker or an email list broker, but one that can facilitate complete contactability to your prospect.
Ensuring this helps you execute a multi-channel approach toward your prospects and optimize sales prospecting efforts.
- Coverage of Contact Database
Your chosen list broker must be able to source prospect data from across EMEA, APAC, and NAM regions, allowing your sales and marketing teams global reach.
No matter that your efforts are local right now. You’re bound to grow your operations in the future. And when you do, your first hurdle shouldn’t be to change list brokers. Make sure your list broker is one that can keep up with you.
- Precise Targeting of Contacts
There’s a sea of prospects out there, but not all of them are ones that fit your ICP. And so, the next feature to look out for is relevant data filters. Filters such as location, title, employees, company revenue, firmographics, technographics, etc., help you sift through prospects to identify high-value ones.
Not only that, these filters are crucial to your sales and marketing teams gathering targeted information on leads as well. By engaging specific filters, your teams can gain precise prospect data without having to scan massive datasets.
- CRM Integration
Lastly, you want a list broker that can work seamlessly with your existing tech stack. Most importantly, your CRM system. The chosen list broker should be able to upload, move, and manage prospect data with your other business systems.
This will help ensure all your teams, from sales and marketing to product development, work with the latest and most accurate prospect data.
And that’s it. Keep the above 6 points in mind when analyzing list brokers, and you’ll find your winner soon enough.
However, if you want to save time and learn which list broker meets all the above criteria immediately, it's Prospect IQ by Klenty.
Why Should You Choose Prospect IQ As Your List Building Service?
Data is at the root of every sales and marketing effort. Knowing your prospects and being able to contact them confidently sets the tone for the rest of their buyer journey.
And so, you need this initial task of identifying and researching them to be nothing short of perfect. In other words, it’s a job for Prospect IQ.
Prospect IQ by Klenty helps you stay ahead of your competitors by managing the task of prospect list building comprehensively. Here’s how:
- Vast Database: Prospect IQ offers access to an extensive database of over 220 million phone numbers and email addresses.
- Waterfall Lead Enrichment Model: By sourcing prospect data from over 10 sources, Prospect IQ offers you 700% more email addresses and phone numbers while ensuring you work with only the most reliable and latest data.
- Data Filters for Segmentation: Leverage over 26 filters to sift through prospect data and segment prospects into smaller groups for targeted outreach.
- LinkedIn Prospector: Prospect IQ’s dynamic plugin helps you import LinkedIn URLs directly to your CRM without switching tabs.
- Email Finder: Find verified email addresses for every single prospect, increasing open and reply rates while reducing the bounce rate simultaneously.
- Phone Finder: Enhance prospect contact ability by gaining phone numbers for every prospect on your list.
- Company Hierarchy Data: Pitching to a key account? Learn who is on the buying committee to know exactly how to approach them.
- Lead Enrichment: Never work with incomplete data ever again. Prospect IQ helps source missing data points, such as phone numbers or email addresses, to ensure you always work with complete data.
- Contact Data Replacement: Having trouble reaching a prospect with the current contact information? Gain alternate email addresses and phone data from another provider with Prospect IQ.
Prospect IQ helps you know your prospect in and out while improving your prospect contactability. Don’t waste another second having your sales and marketing teams grapple for prospect data.
Book a demo now to learn more about how Prospect IQ can help you create high-quality prospect lists.
