Generating quality leads is essential for predictably driving revenue and scaling your business.
However, organic lead generation in B2B can be demanding when it comes to resources, time, and effort.
For instance, optimizing landing pages, creating engaging content at scale, and organizing webinars or in-person events—all these are great at gaining your target market’s attention. But are they quick, cost-effective, and entirely reliable in getting you new customers? Not quite.
Not to mention, sales and marketing teams end up spending considerable time simply exploring new ways to generate leads instead of actually selling and closing deals.
Your team loses focus on valuable revenue-generating activities such as proactively reaching out to leads through cold calling and cold emailing, launching campaigns, and conducting product demos. This directly translates to fewer closed deals and missed revenue goals.
To avoid this debacle, consider buying leads from trusted websites and platforms that ensure your lead lists match your ideal buyer criteria.
Here, we discuss what these are, and list the top 22 lead providers you can buy leads from to ensure your sales and marketing efforts thrive.
What Is a Lead Provider?
A lead provider is a platform that specializes in generating leads and identifying opportunities for businesses. These platforms conduct research to recognize potential customers that meet your Ideal Customer Profile (ICP), and sell you the leads as per your requirements.
When it comes to preparing a list of your leads, there are 2 ways:
- Building a prospect list yourself: You’ll have to manage everything yourself, from lead qualification and verification to data segmentation. And this means significant time and effort.
- Buying lead lists from lead providers: All you have to worry about is choosing a trustworthy and reliable lead provider so that you can streamline and optimize your sales pipeline without much in-house effort.
So, buying leads can be highly effective to drive revenue. Next comes the question: Where to buy leads from?
Here, we list down the best B2B lead providers in the market today, saving you the trouble of seeking them out.
20+ Best Websites to Buy Leads From in 2024
Lead providers help you leverage their extensive lead database to feed your sales pipelines. These convenient tools not only help you save a considerable amount of time and resources but also ensure you find top-quality leads that drive your sales prospecting efforts.
Here are our top picks to buy leads from:
1. Prospect IQ by Klenty
Prospect IQ by Klenty is a lead provider that helps your sales and marketing teams discover high-value leads and contact key decision makers by providing accurate and up-to-date lead data, including email and phone data. In the process helping you create personalized sales pitches and close more deals.
Not only that, its waterfall lead enrichment model sources data from over 10 data vendors, ensuring you get nothing but verified and reliable data on your leads.
Key Features:
- Access a Vast Database: Prospect IQ’s database with over 400 million verified contacts allows it to help you get 700% more email and phone data over the average lead provider.
- 26+ Data Filters: Sift leads based on revenue, technology, job title, and other filters to navigate and access targeted data quickly. Additionally, you can also engage your favorite filter views to access your top leads with a single click.
- Auto-enrich Contact Data: Visiting your lead’s LinkedIn profile? All it takes is a single click to enrich your existing email and phone data.
- Begin Immediately: Kickstart a personalized set of activities every time you receive a new lead into your pipeline.
- Flexibility in Export: Whether you want to download your lead data as a CSV or push it directly to your CRM, Prospect IQ makes it all possible. What’s more, if you’re using Klenty’s sales engagement platform, you could also move lead data directly into a sequence and begin outreach instantly.
- Ensure Legal Compliance: With Prospect IQ, you’re always on the right side of global data privacy laws like the GDPR, SOC 2 Type II, CCPA, etc.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for 200 phone credits/month
2. UpLead
UpLead is a B2B sales prospecting platform that helps you gain access to clean and reliable lead lists that you can start leveraging instantly. Not only that, UpLead also guarantees 95% or high data accuracy.
Key Features:
- Offers high-quality leads by collecting and verifying databases through public and private sources.
- Enhance and enrich your current data to gain more insight into your leads and segment them accurately for targeted cold outreach and marketing efforts.
- Find leads that are already actively searching for a solution in your space with intent data.
Pricing:
- Free Trial: $0 for 7 days
- Essentials: $74 per month (billed annually) and $99 per month (billed monthly)
- Plus: $149 per month (billed annually) and $199 per month (billed monthly)
- Professional: Available on request
3. Cognism
Cognism is a lead provider that helps you access person and company-level records from across the globe (EMEA, NAM, and APAC) and filter them into precise lead lists. Further, its browser extension helps you enrich LinkedIn profiles and sales navigator lead lists to ensure you’re always working with updated and reliable data.
Key Features:
- Offers data that is verified by humans for an added layer of trust and reliability.
- Leverages intent data and sales event triggers to help contact leads before your competitors do.
- Integrates seamlessly with leading CRMs and sales tools to ensure all business systems work in tandem.
Pricing:
Available on request
4. CIENCE GO Data
CIENCE is a sales intelligence platform that offers you access to qualified leads through a highly targeted lead database. It also facilitates AI-enhanced campaigns customized to your target leads.
Key Features:
- Offers a vast database of 300 million lead records, all validated through real-time use by sales professionals.
- Get in-depth data when it comes to leads’ demographic, technographic, firmographic data, etc.
- Offers additional services like website visitor tracking, personalized research, ad targeting, outbound services by SDRs, etc.
Pricing:
- GO Show: Available on request
- GO Platform: Available on request
- GO Platform + Services: Available on request
5. Salespanel
Salespanel is a lead provider that identifies high-quality leads and qualifies them based on behavioral and firmographic data. A unique feature of this provider is that it identifies B2B accounts that are already searching for a solution in your space and are visiting your websites, thereby collating data on your most valuable leads.
Key Features:
- Leverage data intelligence to capture and aggregate leads from acquisition channels.
- Track your website visitors in real time to pursue prospects who’re curious about your offering.
- Offers native integrations with leading CRM, sales, and marketing tools.
Pricing:
- Salespanel Customer Data Platform: $99 per month (billed annually)
- Salespanel Account Reveal: $99 per month (billed annually)
- Custom Pricing: Available on request
6. ZoomInfo SalesOS
ZoomInfo SalesOS offers access to a business lead database with over 174 million email addresses and more than 70 million direct dials. Further, with filters such as industry, size, etc, this lead provider also allows you to identify leads who possess a high chance of conversion.
Key Features:
- Discover top decision-makers to personalize your sales and marketing messaging and close more deals.
- Create and facilitate multi-touch sales cadences with its email tool and phone finder.
- Offers additional services such as cross-channel advertising, data management, conversational intelligence capabilities, etc.
Pricing:
Available on request
7. RocketReach
RocketReach is a lead provider that offers access to a vast database comprising 700 million profiles, and 60 million companies. You can sift through leads by engaging filters such as job, experience, location, etc. Not only that, RocketReach also promises a deliverability rate of over 90% on verified email addresses.
Key Features:
- Create contact and company lists that update automatically. Customize them based on industry, company details, skills, location, etc.
- Leverage intent data by connecting with prospects who are looking for solutions in your space.
- Get AI-powered lead recommendations that help discover leads that you might have overlooked who have a high chance of conversion.
Pricing:
- Essentials: $39/month (billed annually), and $52/month (billed monthly)
- Pro: $99/month (billed annually), and $179/month (billed monthly)
- Ultimate: $249/month (billed annually), and $359/month (billed monthly)
8. Apollo.io
Apollo.io is a sales prospecting platform that uses AI to discover and contact leads that match your ICP. Its substantial database with over 275 million contacts helps you ensure you get access to the most valuable leads before your competitor has a chance to.
Key Features:
- Offers over 65 filters and attributes to help you identify top leads fast.
- Get accurate and rich lead data to reach high-quality leads.
- Its AI-generated lead scoring capabilities help you prioritize high-quality leads to drive conversions.
Pricing:
- Free: $0
- Basic: $49/user/month (billed annually), and $59/month (billed monthly)
- Professional: $79/user/month (billed annually), and $99/month (billed monthly)
- Organization: $119/user/month (billed annually), and $149/month (billed monthly)
9. Lusha
Lusha is a lead provider that helps you connect with high-quality leads that match your ICP. Further, its precise targeting capabilities allow it to assist you in discovering even the most hidden of leads to drive your sales and marketing efforts.
Key Features:
- Offers filters such as location, employee count, etc. to help you identify high-value leads matching your ICP.
- Executes automatic data enrichments at scale with its API, CSV, and Salesforce data enrichment options.
- Ensures legal compliance with global data protection laws such as the GDPR, CCPA, etc.
Pricing:
- Free: $0 per user per month
- Scale: contact sales
10. D&B Hoovers
D&B Hoovers from Dun & Bradstreet help you accelerate the conversion of your lead by providing all relevant information to your sales and marketing teams. It does this through deep and rich company data that helps your teams recognize opportunities and reach in-market buyers with ease.
Key Features:
- Gain access to a rich database of more than 500 million global companies and over 275 million active companies.
- Leverage Bombora intent, D&B custom intent, and visitor intelligence to discover high-intent leads.
- Integrates seamlessly with leading sales and marketing systems.
Pricing:
- D&B Hoovers Essentials: $49 per month
- D&B Hoovers: prices available on request
- D&B Hoovers Audience Builder: prices available on request
11. AeroLeads
AeroLeads is a lead provider that helps you find contact details of business professionals and companies efficiently. It also offers a Chrome extension to help you extract lead information directly from social media platforms.
Key Features:
- Leverage a massive database of over 750 million leads while using filters such as department, company, education, etc.
- Validates all email addresses in real-time so you never work with outdated data.
- Integrates seamlessly with leading CRM systems.
Pricing:
- Take off: $19/month (billed annually) and $39/month (billed monthly)
- Climb: $49/month (billed annually), and $59/month (billed monthly)
- Cruise: $79/month (billed annually), and $99/month (billed monthly)
- Enterprise: $199/month (billed annually) and $249/month (billed monthly)
12. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages the data of LinkedIn’ 1 billion-plus users to help you discover and target high-value leads. The platform integrates seamlessly with 2 major CRMs: Salesforce and Microsoft Dynamics 365.
Key Features:
- Get all necessary and relevant data on your leads to recognize and prioritize high-value leads.
- Discover LinkedIn profiles with high buyer intent to save time and improve resource allocation.
- Receive immediate alerts to stay updated on the status of your leads.
Pricing:
- Core: Price available on request
- Advanced: Price available on request
- Advanced Plus: Price available on request
13. LeadIQ
LeadIQ is a lead provider that helps you ensure your sales pipeline is always optimized. It offers a vast, high-quality database that comprises a significant number of leads’ verified email addresses and phone numbers.
Key Features:
- Eliminate incomplete, inaccurate, and obsolete data with auto-enrichment of more than 40 firmographic data points.
- Identify and extract your lead’s contact data, transferring data directly to your sales tool with a single click.
- Set up alerts on important accounts to keep track of when your leads switch jobs.
Pricing:
- Freemium: $0
- Essential: $39/user/month (billed annually), and $45/user/month (billed monthly)
- Pro: $79/user/month (billed annually) and $89/user/month (billed monthly)
- Enterprise: Available on request
14. BuiltWith
BuiltWith helps you understand the tech stack of a lead and find fresh leads based on their past and current solutions. This helps you understand their priorities, goals, and pain points better, giving you a competitive advantage when pitching to them.
Key Features:
- Discover new leads based on existing customers to drive closed deals.
- Leverages its 24+ years old historical data repository to recognize which leads used what technology in the past.
- Syncs smoothly with CRMs such as Salesforce, HubSpot, and Zoho CRM.
Pricing:
- Basic: $2950 (billed annually), and $295/month (billed monthly)
- Pro: $4950 (billed annually), and $495/month (billed monthly)
- Team: $9950 (billed annually), and $995/month (billed monthly)
15. ContactOut
ContactOut helps you automate and accelerate your outreach by identifying high-value leads. Not only that, but it also helps you improve your sales and marketing efforts by helping you run multi-stage email campaigns, import products with a single click, personalize emails at scale, and measure performance.
Key Features:
- Offers access to a vast database comprising 300 million professionals and 30 million companies with accurate contact details.
- Its Chrome extension empowers you to find the email addresses and phone numbers of over 75% of LinkedIn users.
- Offers smooth integration with sales and marketing tools such as Zapier, HubSpot, Salesforce, etc.
Pricing:
- Free: $0
- Sales: $79/user/month (billed annually), and $99/month (billed monthly)
- Recruiter: available on request
- Team: available on request
16. Hunter
Hunter is an all-in-one email outreach platform that helps you reach your top leads. It leverages a combination of proprietary technology and AI to discover, verify, and enrich lead data, ensuring all your lead lists are updated and free of inaccuracies or redundancies.
Key Features:
- Engage multiple filters like location, job title, company, and more to find high-priority leads.
- Its Domain Search feature helps you find the best lead to pursue within a company.
- Integrates easily with leading CRM systems and other business tools such as Google Sheets.
Pricing:
- Free: $0 per year
- Starter: $34 per month (billed annually) and $49 per month (billed monthly)
- Growth: $104 per month (billed annually) and $149 per month (billed monthly)
- Business: $349 per month (billed annually) and $499 per month (billed monthly)
17. DiscoverOrg
DiscoverOrg helps you unleash your team’s potential with reliable and accurate B2B lead data and sales intel. It helps you build targeted lead lists and connect directly with top decision-makers.
Key Features:
- Helps close more deals by leveraging a large lead database and buying signals.
- Its powerful cloud-based platform helps you create highly targeted lead lists that your competitors don’t have.
- Identify, score, and rank opportunities by ideal fit and propensity to buy.
Pricing:
Available on request
18. Snov.io
Snov.io positions itself as a sales toolbox and CRM that helps you identify and engage leads efficiently to foster growth. It offers various features, such as an email finder, email warm-up, and more, in addition to being a lead provider.
Key Features:
- Its Email Verifier helps you reduce bounce rates and keep your database clean with a 7-tier verification framework.
- Snov.io API helps you sync leads, find emails, manage leads, etc.
- Ensures compliance with global data privacy laws such as the GDPR, CCPA, etc.
Pricing:
- Trial: $0/month
- Starter: $30/month and $39/month
- Pro: $75/month, and $99/month
- Managed Service: $3999/month, and $3999/month
19. Adapt.io
Adapt.io is a B2B lead provider that offers highly accurate and reliable lead contact data so that you can reach out to your leads confidently. Further, its 25 search filters help you prioritize high-value leads quickly.
Key Features:
- Access a vast database of over 200 million verified and accurate contact profiles with emails and phone numbers.
- Enrich your database by collecting crucial data points from form fills and other sources.
- Adapt’s REST API helps you query and retrieve targeted B2B lead information to enrich your lead databases.
Pricing:
Available on request
20. Lead411
Lead411 claims to be an unlimited data provider with no hidden terms or limitations. It helps you identify and reach your prospects through Buyer Intent Data with Bombora. Further, this lead provider also promises a 95% deliverability rate for verified emails, helping you close more deals.
Key Features:
- Get access to an unlimited B2B lead database without any hidden costs or restrictions.
- Leverage its Chrome extension to collect lead data from LinkedIn profiles or company websites with ease.
- Access lead data that is triple verified through AI, algorithm, and human-verification methods.
Pricing:
- Free: $0 for a 7-day free trial
- Basic Plus Unlimited: $899/user/year (billed annually), and $99/user/month (billed monthly)
- Pro with Bombora Intent: Available on request
- Unlimited: Available on request
21. SalesIntel
SalesIntel is a full-funnel sales software that helps your sales and marketing teams get targeted sales leads. Not only that, this lead provider also human-verifies its database every 90 days to ensure your teams work with accurate and reliable data.
Key Features:
- Offers search filters such as revenue, employee count, funding, company size, etc., for targeted lead generation.
- Offers a team of 2000 researchers who can help you out whenever you can’t find specific information on a lead.
- Leverage intent signals from sources like Bombara, SalesIntel’s PredictiveIntent, company news, and visitor intelligence.
Pricing:
- Individual: $69/month
- Teams: $199/user (billed annually)
- Unlimited everything: Available on request
22. Seamless.AI
Seamless.AI is a lead provider and a search engine all in one. This additional feature allows users to search companies on the platform and receive all relevant information on it within seconds. Further, it also functions as a Chrome extension to improve user experience.
Key Features:
- Offers access to a vast database of over 1.9 billion contacts and company records.
- Conducts fast and efficient data enrichment so that your lead data is always up-to-date and comprehensive.
- Integrates seamlessly with leading sales tools such as HubSpot, Salesforce, and SalesLoft.
Pricing:
- Free: $0
- Basic: Price available on request
- Pro: Price available on request
- Enterprise: contact sales
Why Should You Buy Leads?
To answer this question, take a look at these research findings:
- 31% of sales and marketing teams have difficulty generating sales pipelines.
- 28% of sales and marketing teams believe poor data quality can negatively impact lead qualification and scoring.
These numbers clearly show that quality lead data sets the foundation to build a strong pipeline. And how do you get this quality data at scale in the shortest possible time? By buying leads from reliable lead providers.
These companies offer access to vast databases and powerful filters to segment lists, helping you create targeted lead lists. But that’s just the tip of the iceberg. The benefits of buying leads are far-reaching.
Here’s a closer look at what a lead provider brings to the table:
- Put Time Back in Your Day
Right now, chances are your sales team is spending a substantial time of their day just collecting contact details and a small percentage actually selling. This is inevitable if they have to research leads, qualify them, and gather data on them.
But with lead providers, all this is taken off of their plates to help make space for strategizing, building rapport with leads, and closing more deals to directly impact your revenue numbers. Lead providers take care of the basic data gathering aspect so that your team can now concentrate on activities that require their expertise.
- Get Qualified Leads Early
Your competitor is pursuing your lead at the same time as you. And so, the only way to get ahead is by knocking on your lead’s door before your competitor does.
A lead provider makes this possible. These platforms specialize in identifying leads, qualifying them, and collecting all necessary data on them to personalize their buyer journey. By engaging their services, you get access to high-value leads already vetted to match your ICP, while your competitors are still stuck at recognizing leads.
And so, with lead providers, you stay ahead of your competitors, improving the chances of converting your prospects.
- Avoid an Empty Pipeline
An empty or scarce sales pipeline doesn’t just jeopardize sales but severely affects the revenue bucket. No leads = no deals = no revenue.
So, lead providers ensure your sales pipeline is always brimming. By constantly identifying, qualifying, and researching leads that meet your ICP, these services ensure your sales teams never see a dearth of opportunities.
- See Higher Conversion Rates
Lead providers create a lead list with potential customers who fit your ideal buyer criteria. Further, by offering additional information on each prospect, lead providers help you determine where each prospect is in their buyer journey.
Armed with this information, you can tailor your messaging and craft personalized outreach campaigns and boost the chances of leads converting into customers.
- Plan Your Go-To-Market (GTM) Strategy Better
Your GTM strategy essentially lays down the foundation for your new product’s success. Trip on this, and even a stellar product can fail to make its desired impact.
However, positioning your offering for launch, defining the ideal buyer, and developing a strategy for messaging, etc, requires considerable time and resources. And none more so than from sales and marketing teams. Resources that these teams can’t offer if they’re busy managing the sales pipeline.
So, buying leads helps you manage your lead generation efforts efficiently and frees up your teams to come together and chip in to craft a winning GTM strategy.
How Do You Choose a Company for Buying Leads?
Now that you know how buying business leads can help you drive your sales and marketing efforts, it’s time to discuss how you can sift through our list of 22 lead providers to find one that can get you the maximum benefits. Here’s how to choose the best company for buying leads:
- Data Source and Enrichment
Firstly, your chosen lead provider must source its data from multiple sources and offer thorough lead enrichment capabilities. Why?
Because a single data source means your provider has no way of verifying the data’s quality or filling data gaps. Having multiple vendors helps facilitate multiple data enrichments and ensures your final lead lists include verified, accurate, and updated data.
With such reliable data, you can contact your leads more confidently and close more deals.
- Compliance With Privacy Regulations
Data privacy is a very real concern today, which is why governments and unions internationally have enacted laws and regulations to protect user data.
Some of these include the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Service Organization Control (SOC) 2 Type II. Infringing on the provisions of these laws can invite legal action.
so, check out your chosen lead provider’s compliance policy to ensure your lead generation efforts don’t come under legal scrutiny.
- Coverage of Contact Database
Next, ensure the lead provider isn’t limited to a region when it comes to sourcing data. It should be able to collect data from across the globe, including regions like EMEA, APAC, and NAM. In simple words, your lead provider’s data coverage must be extensive.
You might think to yourself, your lead generations are limited, so why should your lead provider’s reach be vast? But don’t entertain that thought. Look ahead and prepare for the future. After all, you don’t want to be changing lead providers once your business starts tapping into new markets.
- Precise Targeting of Contacts
Your chosen lead provider must offer relevant data filters to help you navigate lead lists and find good-fit leads quickly. Some filters to seek include firmographics, technographics, company revenue, employee, title, location, etc.
These filters play an important role in helping your sales and marketing teams gather targeted information on leads without scanning the entire dataset.
- CRM Integration
You don’t want to onboard one tool just to make working with your existing ones harder. And so, next, look for lead providers that offer seamless integrations with your CRM system. The chosen platform should be able to upload, update, and manage data with your current tool stack with ease.
- Flexibility
Lastly, yes, you want a lead provider to further lead generation efforts, but why stop there?
In addition to lead generation services, your chosen provider must be able to offer additional services like sales engagement, meeting scheduling, conversation intelligence, and the like.
This not only gives you flexibility in operations but also presents you with a good number of options when planning your GTM strategy.
Wondering which platform meets all the above criteria? Read on.
What Makes Klenty the Ideal Place to Buy and Reach Leads?
Klenty offers you a complete end-to-end solution for your sales woes and ensures your sales team works with nothing but the most reliable data and advanced technology.
While Prospect IQ sources accurate, up-to-date, and reliable prospect data, Klenty’s sales engagement platform helps you engage leads swiftly with intent-driven, multi-touch sequences across more than 5 channels. Here is what you get with each offering:
Prospect IQ:
- Get access to over 440 million reliable and updated email addresses and phone numbers from across the world.
- Its waterfall enrichment model allows it to source data from over 10 sources and conduct multiple enrichments one after the other to offer you 700% more email and phone data than other database providers in the market.
- Execute account-based prospecting with accurate company hierarchy data that pinpoints who to contact within a lead company.
- Import LinkedIn URLs directly into your CRM without switching tabs with Prospect IQ’s LinkedIn Prospector.
- Email Finder helps you discover accurate email addresses for all your prospects to help drive open rates and response rates.
- Enhance contactability with Phone Finder, which helps you find updated phone numbers for all your prospects.
- Leverage over 26 filters to create targeted lead lists. You can also keep your favorite filters on top to access your top prospects quickly.
Sales Engagement Platform:
- After Prospect IQ identifies high-quality leads, Klenty’s sales engagement platform helps you engage every single one of them with multichannel sales sequences. Take a comprehensive approach to your prospect by connecting with them via email, SMS, LinkedIn, and WhatsApp.
- Klenty’s parallel dialing feature allows your team to place as many as 5 calls all at once to help you make 5x sales.
- Liquid templates offer you dynamic formulas to tweak the content based on the prospect to make it more personalized. Klenty’s AI Writer, Kai, even scans your prospect’s website and LinkedIn profile to ensure emails truly resonate with prospects.
- Cadence Playbooks help you detect buyer intent based on where they are in their journey, set up the best next steps for every prospect, and execute those activities efficiently to nudge them to book a meeting.
- Integrates with leading CRM systems such as Salesforce, HubSpot, MS Dynamics, Pipedrive and Zoho CRM, eliminating the need to update manually.
Also, Klenty offers solutions for meeting scheduling and conversation intelligence to help you book more meetings and close more deals.
With a whole range of solutions for you to find new prospects, execute outreach, book meetings, and close deals, Klenty helps you ensure your sales and marketing pipelines are always bustling and thriving so that you can drive your revenue predictably and scale your business efficiently.
Interested to know more about how Klenty can help you with your pipeline goals? Book a demo now!
