Sales prospecting begins with reliable and relevant contact data on companies that fit your ideal buyer criteria. And contact details are just the tip of the iceberg. To tailor your pitch and drive the chances of conversion, you need to truly know your prospect.
But in this digital economy where data dictates every decision, gathering accurate and comprehensive data on your buyers is easier said than done. If you go about doing this the traditional way by manually gathering data, the cost is high. After all, it’s a tedious, time-consuming process. One that robs you of precious selling time while also allowing space for inaccurate data that could jeopardize the route to your ideal buyers.
Fortunately, you have a way out. Or, more accurately, 20 ways out.
Here, we’ve compiled a list of 20 company research tools that help you drive your prospecting efforts with ease. But first, let’s look at what we mean by company research tools.
What Are Company Research Tools?
Company research tools help you gain contact information and other pertinent data on the companies that you’re targeting. By granting you access to all essential information, these tools allow you to better understand the company, its goals, pain points, motivations, etc. Everything you need to drive your conversion rate.
Company research tools are like elves to your Santa. They do the groundwork of gathering all relevant data on your prospect, including reliable contact details so that you can get onto your sleigh (metaphorical phone or computer) and start pitching to your potential customers in no time.
That said, there are several company research tools in the market currently. But not all of them are perfect for your team. Some might offer a massive amount of data, while others might come with helpful additional features.
Needless to say, it can get a little overwhelming when deciding which one to choose. And so, we’ve narrowed it down for you. Here, we list down the 20 best tools for researching companies to help you find the right one for your sales team.
20 Best Company Research Tools To Know Everything About Target Companies
Walt Disney once said, “It's all in the details.” While he was most likely referring to perfecting Mickey Mouse’s iconic red shorts, his view can be relevant to B2B sales too. As a salesperson, you know how important it is to know thy prospect. But you don’t necessarily have the time it takes to do this manually. And so, here are 20 company research tools you can delegate this task to.
1. Prospect IQ by Klenty
Prospect IQ by Klenty is a B2B prospecting data platform that provides all the key data you need for your company research—from email and phone data to account-level details. And what makes Prospect IQ a reliable company research tool?
Its waterfall lead enrichment model sources data from over 10 vendors. This way, Prospect IQ ensures you get accurate and up-to-date data only. Further, its vast database gives you access to 700% more email and phone data than the average tool.
Key Features:
- Access to a vast database: Prospect IQ gives you access to 220 million+ verified contacts to gain reliable contact details and maximize targeted sales outreach covering all major regions across the globe.
- Offers 26+ data filters: Choose from revenue, technology, and 24 other filters to segment your leads with precision based on your ICP.
- Offers thorough insights into target accounts: Simply input the domain name of your target account, and you’re greeted with an exhaustive data profile for each account, consolidating all relevant information.
- LinkedIn Prospector: Its LinkedIn Plugin allows you to import LinkedIn URLs directly to your CRM, facilitating real-time data enrichment without switching tabs.
- Flexibility in data export: Download your contacts as a CSV file, add them to your CRM system, or shift them directly into a sequence in your sales engagement platform.
- Ensures legal compliance: Prospect IQ ensures highest standards of compliance to the international data privacy regulations like GDPR and SOC 2 Type II to help you gain all your prospect data safely, without attracting legal penalties.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for 200 phone credits/month
2. Cognism Prospector
Cognism Prospector offers international coverage (NAM, APAC, EMEA), ideal for those with global operations. With this company research tool, you get sales event triggers, technographics and intent data to recognize in-market companies and facilitate a more targeted search. Further, it integrates seamlessly with Salesforce, Outreach, and other leading sales tools, thus removing the need for bulk export.
Key Features:
- Premium research elements: Cognism Prospector offers tools such as contact details, technographics, firmographics, etc for a targeted search.
- Offers detailed information on companies: Subject to generous fair use policy, it allows you a deeper look into a person’s or company’s data. This in turn lets you explore new departments and accounts.
- Ensures legal compliance: Cognism Prospector complies with global data laws, including GDPR, CCPA, TPS/CTPS, etc.
Pricing: Available on request
3. ZoomInfo SalesOS
ZoomInfo SalesOS is a Go-To-Market (GTM) tool that helps you zero in on and reach your top prospects. Its data-driven insights help shed light on ready-to-buy companies with a higher chance of conversion. With a database of over 14 million companies, this tool gives you access to a considerable database to further your sales prospecting efforts.
Key Features:
- Offers a vast database: ZoomInfo SalesOS has a database of over 70 million direct dial phone numbers and 174 million+ verified email addresses. Users can also create an account based on their ICP to reach high-value prospects faster.
- Identify target companies searching for you: This tool identifies prospects who are beginning their buyer journey and researching solutions similar to yours. This allows you to target companies with high buyer intent right away.
- Offers website Visitor tracking: This tool helps connect with visitors on your website by tracking their journey and gives you insights into consumer behavior. This allows you to target prospects who are already curious about your product.
Pricing: Available on request
4. Apollo.io
Apollo.io is marketed as a one-stop-shop solution for all sales research needs because it offers everything from lead generation to sales engagement capabilities. Further, it offers access to a database of 30 million companies for accurate and reliable company details.
Key features:
- Chrome Extension: Apollo.io offers a Chrome extension to help further LinkedIn lead-generation efforts. With this, users can extract all relevant information on a prospect without switching windows.
- AI-powered writing assistant: Its AI writing tool helps you curate personalized scripts and emails for precise and targeted communication.
- Ensures legal compliance: Apollo.io is GDPR compliant both as a data controller and a data processor.
Pricing:
- Free: $0
- Basic: $49 per user, per month (billed annually), and $59 per user, per month (billed monthly)
- Professional: $79 per user, per month (billed annually), and $99 per user, per month (billed monthly)
- Organization: $119 per user, per month (min 3 users billed annually) and $149 per user, per month (min 3 users). However, the monthly also follows annual billing.
5. Lusha
Lusha is a B2B email list provider that allows you to find company data such as phone numbers, email addresses, etc. It has over 200 million company data as well as personal contacts to help salespeople gain accurate updated data.
Key Features:
- Automatic Data Enrichment: Lusha’s API, CSV, and Salesforce data enrichment options facilitate automatic data enrichment at scale.
- Filters for Efficient Targeting: Its filters such as company name, location, employee count, etc. allow you to identify potential prospects quicker and save them to your CRM directly.
- Quick Onboarding: This tool requires as little as an hour to complete your team’s onboarding.
Pricing:
- Free: $0 per user, per month
- Pro: $29.00 per user, per month (billed annually)
- Premium: $51.00 per user, per month (billed annually)
- Scale: contact sales
6. LeadIQ
LeadIQ is a data enrichment platform that gives you access to over 100 million contacts. This tool helps sales professionals, and marketers identify companies while helping them prioritize high-value leads with LinkedIn’s filters. As a bonus, it uses visually attractive analytics to showcase data in a more digestible format.
Key Features:
- Superior Data Enrichment Capabilities: This ensures you work with updated data at all times.
- Chrome Extension: LeadIQ also offers a Chrome extension in addition to a web app.
- Job Switch Alerts: Users receive instant alerts in case leads switch jobs. This allows you to prioritize your list of prospects by knowing who is no longer working within your target market, and who is now closer to your ICP.
Pricing:
- Freemium: $0 per user
- Essential: $39 per user, per month (billed annually), and $45 per user, per month (billed monthly)
- Pro: $79 per user, per month (billed annually), and $89 per user, per month (billed monthly)
- Enterprise: contact sales
7. Seamless.AI
Seamless.AI is not just a database but also a search engine. All users have to do is search companies on their portal and they’re greeted with all relevant data to help contact them. Not only that, it also allows you to verify contact details to ensure you’re not wasting time and resources.
Key Features:
- Facilitates Real-Time Research: Its built-in search engine allows you to search B2B sales leads and get all relevant information on them in real time.
- Facilitates Quick Data Enrichment: Have holes in your existing data? Seamless.AI can help you fill up the missing details.
- Offers Seamless Integration: Seamless.AI integrates seamlessly with leading sales tools such as Salesforce, HubSpot, and SalesLoft.
Pricing:
- Free: $0
- Basic: Price available on request
- Pro: Price available on request
- Enterprise: contact sales
8. Clearbit
Clearbit by HubSpot offers sales professionals and marketers tools for lead generation, data enrichment, and personalization of marketing efforts. With this company research tool, you can identify target accounts, and connect with the real decision-makers whilst getting insight into buyer intent.
Key Features:
- Target Market Builder: This allows you access to every B2B company online to help build a complete audience for every company that fits your ICP.
- Insight into Anonymous Site Visitors: With clearbit, you can track your visitor's online behavior and identify high-value leads’ intent to get a jumpstart on integrating that intent into your pipeline.
- Offers Access to Vast Database: You get access to a database with over 300 million verified contacts to help you connect with the top decision-makers in your industry.
Pricing:
- Free: $0
- Growth: $50- $275
- Business: contact sales
9. RocketReach
RocketReach offers access to a user database of over 430 million contacts which includes both individual and company email addresses. It can also be used as a Chrome extension that can be leveraged to extract contact information on leads as sales professionals browse the internet.
Key Features:
- AI-Powered Recommendations: Discover contacts you might have ignored but have the potential of converting.
- Automated Prospect Lists: Create customized company lists based on title, industry, skills, etc. that update automatically.
- Intent Data: This helps you get ahead by identifying potential buyers who are in the market for your solution.
Pricing:
- Essentials: $39 per user, per month (billed annually) and $52.99 per user (billed monthly)
- Pro: $99 per user, per month (billed annually) and $178.98 per user (billed monthly)
- Ultimate: $249 per user, per month (billed annually) and $358.96 per user (billed monthly)
10. SalesIntel.io
SalesIntel.io offers a database of 22 million companies. But what really stands out is that it verifies its contacts with real humans. So, there is an extra level of trust with them, as they ensure no contacts are inaccurate or redundant.
Key Features:
- Routine Reverification of Data: Apart from offering human-verified data, this company research tool also reverifies data every 90 days to ensure accurate data all year round.
- On-Call Researchers: Need assistance in finding targeted information? SalesIntel’s team of 2000 researchers is here to do the heavy lifting or finding and verifying contacts for you.
- Seamless Integration: This company research tool integrates seamlessly with leading CRM systems like Salesforce, Microsoft Dynamics, and Zoho CRM.
Pricing:
- Individual: $69 per month
- Teams: $199 per user (billed annually)
- Unlimited everything: available on request
11. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages the professional networking site’s impressive database to help sales professionals identify and target high-value leads. What’s more, its CRM integration helps you recognize out-of-date CRM data, add top contacts directly to CRM, and the like.
Key Features:
- Prioritize High-Value Prospects: You get all the necessary data and real-time insights to help prioritize accounts with the highest chances of converting.
- Buyer Intent Capabilities: It helps track the online behavior of prospects and discover profiles with high buyer intent to save time and facilitate a better use of resources.
- Executive Alerts: The tool alerts you when a new decision-maker joins your account or when an existing one leaves to help you stay ahead and gain a competitive advantage.
Pricing:
- Core: Price available on request
- Advanced: Price available on request
- Advanced Plus: Price available on request
12. UpLead
UpLead offers a carefully curated collection of over 155 million contacts from reputable sources. This tool scours multiple data points and once the user is ready to download a lead list, validates every email address instantly. It also boasts a 95% accuracy rate. Not only that, UpLead also offers deeper insight into prospects through vibrant profiles that feature social media profile links.
Key Features:
- Real-Time Prospecting: Users can click on any search filter and watch their list of prospects update right in front of them. With zero processing time, Uplead helps you create prospect lists in real time.
- Technology Demographics: This feature allows you to learn which technologies your target companies are already using. This way, you ask fewer questions and answer more!
- Email Validation Tool: It features a built-in email validation tool and helps you get your email outreach on the road with a click of a button.
Pricing:
- Free Trial: $0 for 7 days
- Essentials: $74 per month (billed annually) and $99 per month (billed monthly)
- Plus: $149 per month (billed annually) and $199 per month (billed monthly)
- Professional: Available on request
13. Crunchbase
Crunchbase offers you high-quality insight into sales professionals, investors, and private companies. With Crunchbase you get access to all the necessary information you need to build prospecting lists, including industry, business objectives, firmographics, and the like.
Key Features:
- Similar Company Suggestions: This tool empowers you to find companies that match your ICP as well as ones that are similar to your existing pool of prospects.
- Automatic Lead Qualification and Segmentation: This allows you to work efficiently without second-guessing data.
- Track High-Value Prospects: With Crunchbase, you stay updated on companies and industry trends that matter the most, thanks to real-time alerts.
Pricing:
- Pro: $49 per user, per month (billed annually) and $99 per user, per month (billed monthly)
- Enterprise: available on request
14. Datanyze
Datanyze is a Chrome extension that offers marketers and sales professionals updated and reliable company information. The platform has 120 million+ user profiles collected ethically. Further, users can also gain greater insight into market trends for specific industries.
Key Features:
- Chrome Extension: Find phone numbers, email addresses, etc directly from websites and LinkedIn profiles.
- Prioritize Enrichment: Users can enrich certain prospect lists while maintaining a ‘blacklist’ for prospects lower in priority.
- Improves Conversations: Datanyze offers icebreaker lines to help start relevant and meaningful conversations.
Pricing:
- Nyze Lite: $0
- Nyze Pro 1: $21 per month, (billed annually) and $20 per month (billed monthly)
- Nyze Pro 2: $39 per month, (billed annually) and $55 per month (billed monthly)
15. Demandbase
Demandbase empowers marketers and sales professionals to smash their revenue goals by leveraging AI. Demandbase uses AI to identify and engage accounts that are most likely to convert. It aims to offer users a single platform that connects intelligence and insight sources to sales and marketing efforts in order to help them identify opportunities early.
Key Features:
- Leverage Data-enhanced, AI-powered Insights: Collate your data and data from third-party sources to help identify hidden intent with AI.
- Filter and Segment Data: Improve targeting by filtering and segmenting data from within the sales intelligence software.
- Seamless Integrations: This tool seamlessly integrates with leading CRM systems to ensure no disruption in sales activities.
Pricing:
- Professional: Price available on request
- Enterprise: Price available on request
- Elite: Price available on request
16. D&B Hoovers
D&B Hoovers is a data intelligence platform that helps you shorten and simplify your buyer journey with targeted and comprehensive data. It especially offers details on companies based in the U.K. and the U.S.A., making it ideal for users whose target audience is based in these countries.
Key Features:
- Reach In-Market Buyers: Capture buyer intent, company growth journeys and reach the right companies by identifying companies already looking for your solution.
- Quick Data Update: Bring your data up to date with a single click.
- In-depth Insights into Companies: With a database of more than 500 million global companies and over 257 million active ones, users get in-depth account intelligence and identify opportunities quickly.
Pricing:
- D&B Hoovers Essentials: $49 per month
- D&B Hoovers: Price available on request
- D&B Hoovers Audience Builder: Price available on request
17. Bombora
Bombora studies which companies are researching what, and at what intensity. It then uses this data to help sales teams identify priority accounts and personalize correspondence with them to drive conversion rates.
Key Features:
- Furthers Lead Analysis Goals: This tool facilitates lead scoring, account-level insights, and the like to help sales professionals understand their prospects better.
- Identify Trending Topics: Identify relevant and popular content that is most likely to catch your prospect’s attention.
- Integrates with Sales Systems: Integrates seamlessly with leading CRM and marketing software to drive overall sales goals.
Pricing details: Available on request
18. Lead411
Lead411 is a sales prospecting tool with a current database of 450 million contacts, in 20 million companies globally. It allows users to view comprehensive contact information and identify growing companies with a high chance of converting through their targeted filters and growth intent data.
Key Features:
- Advanced Sales Intelligence: Users gain deeper insight with information on IPO announcements, recently funded companies, industry reports, new company locations, etc.
- Engagement Automation: Reach out to prospects directly with the Reach Email/SMS engagement feature.
- Identify Buyer Intent: Identify companies already ready to buy and shorten sales cycles.
Pricing:
- Free Trial: $0 for seven days
- Basic Plus Unlimited: $899 per user (billed annually) and $99 per user, per month (billed monthly)
- Pro with Bombora Intent: Price available on request
- Enterprise Limited: Price available on request
- Unlimited: Price available on request
19. Vainu
Vainu is a company database that has over 75 million + company profiles. These are enriched with technographics, trigger events, firmographics, and the like to ensure users work with updated data whenever on Vainu.
Key Features:
- Automated Triggers to Initiate Conversation: Put your prospecting on autopilot with automated triggers that initiate conversation with fresh prospects.
- Advanced Delivery Methods: This tool offers plug-and-play CRM connectors with CRMs like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics, ensuring your sales and marketing systems work in tandem.
- User-Friendly Interface: The platform improves the user experience by offering an easy-to-use interface for smooth sales operations.
Pricing:
- Global: Starts at $13,050.36 per year with a $815.63 one-time onboarding fee
- Nordic: starts at $4,567.63 per year with a $815.63 one-time onboarding fee
20. Adapt.io
Adapt.io is an end-to-end sales intelligence platform that offers a slew of powerful tools that help further sales and marketing efforts. It has a B2B database of over 50 million contacts, with 30 million companies, all with accurate and reliable data.
Key Features:
- Industry-Leading Filters: These allow you to narrow down specific information with a simple click.
- Offers Flexibility in Operations: Add contacts to existing lists, export as CSV file or even send it directly to your CRM system- you get complete flexibility with Adapt.io.
- Intuitive Interface: Get your non-technical sales team comfortable in no-time.
Pricing: Price available on request
How Prospect IQ Helps You With Company Research?
A Gartner study found that an average buying group for a complex B2B solution includes around 6 to 10 decision-makers. For a sales professional, this means contacting all potential prospects within a company to better the chances of conversion. This sales strategy is known as account-based prospecting.
Given this statistic, modern sales teams need to integrate tools that can further account-based prospecting. Fortunately, you have one in Klenty’s Prospect IQ. It has a waterfall model that uses over 10 vendors as data sources to ensure you work with accurate data and accurate data only.
The result? You get 700% more verified emails and phone numbers over the average tool, making it one of the best company research tools in the market.
Prospect IQ doesn’t simply give you data on your prospect but empowers you to execute a holistic approach that drives your conversion rate. It offers superior features like:
- Lead Enrichment. You go the extra mile, so why shouldn’t your company research tool? Prospect IQ gives you the email, phone, technographic and title information with just the prospect's LinkedIn URL. Plus, you can obtain an exhaustive data profile for each account with just your account’s domain name.
- Email Finder. With Prospect IQ, you get verified email addresses for every prospect. Simply input your prospect's name and domain and voila! You have an email address to begin prospecting.
- Phone Finder. Let’s say you have your prospect’s email and LinkedIn profile. But not their number. Do you stop at that? We think not. Prospect IQ steps in to fill in these missing details to help you give your prospecting efforts the best possible chance.
- LinkedIn Prospector. Prospect IQ’s LinkedIn Plugin helps you import LinkedIn URLs to your CRM in a single click. Get everything on their LinkedIn profile routed to your systems without switching a tab.
So, how do these stellar features help you in account-based prospecting? Here’s a peek.
- Helps engage all your ICP-fit prospects before your competition does
- Offers you multi-thread opportunities with company hierarchy data by identifying who to reach out to within a company
- Helps you contact leads confidently across multiple channels and phone data
- Offers you data on email opens and call pick-up rates for actionable insights into sales efforts
Wondering how Prospect IQ will serve your organization’s goals? Book a demo today!
