HubSpot Sequences vs Klenty: Which Sales Engagement Platform Is Right for You?

In the world of sales engagement, choosing the right platform can be a game-changer.

HubSpot Sequences and Klenty are 2 prominent players, each offering unique features and capabilities. In this comprehensive analysis, we'll delve into what HubSpot Sequences and Klenty are, their uses and features, and weigh the pros and cons of each platform.

Our goal is to help you make an informed decision on which platform suits your sales team's needs.

What Is Klenty? 

Klenty is a robust sales engagement platform tailored to simplify outreach efforts. With Klenty, sales teams can automate tasks like sending personalized emails, automated follow-ups, and tracking engagement metrics, allowing for a more focused approach on building relationships and closing deals.

What is Klenty Best for?

Klenty is the choice for those who want to:

• Streamline prospect communication across multiple channels.
• Achieve individualized outreach at scale.
• Ensure emails land in the prospect’s primary tab.
• Set and track sales team goals.
• Integrate seamlessly with leading CRM platforms.

Features of Klenty

Multichannel Outreach:

Klenty offers an array of communication channels, including Phone, Email, LinkedIn, SMS, and WhatsApp. These channels come with one-click automation, allowing you to reach prospects easily and manage multi-channel communications in one place. No more juggling between tabs – Klenty streamlines your outreach efforts for maximum efficiency.

Personalization:

Klenty provides advanced email customization, tailoring content for each prospect with features like Merge Fields. The Liquid Templates dynamically adjust email content based on when it's opened.

Plus, Klenty's AI Cadence Writer, Kai scans prospect profiles to add hyper-personalized openers, impactful content, and compelling calls to action. Your outreach is consistently engaging and individualized.

Cadence and Playbooks:

Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent.

You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities that take each prospect towards a meeting. No more blind follow-ups.

Email Deliverability:

Klenty goes the extra mile when it comes to email deliverability and ensures all your emails land on your prospect’s Primary tab. With Klenty, you will know exactly how many emails that land in the Primary Tab across different email providers. 

You can limit the number of emails you send per day and stagger email sending in an irregular manner to escape spam filters.

Goals and Reports:

With Klenty's Goals and Reports, sales managers establish daily, weekly, and monthly targets for the sales team. Managers can get reps to commit towards targets for activity, prospect coverage and conversion, and spot gaps in real time to ensure timely interventions. 

CRM Integration:

In the modern sales landscape, CRM integration is vital. Klenty seamlessly connects with leading CRM platforms, including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, and Zoho. This integration ensures your data remains consistent and up-to-date, providing your sales team with a unified view of your sales pipeline.

Pros and Cons of Klenty 

Pros of Klenty:

• Easy-to-use interface with no bloatware. Klenty’s intuitive and clutter-free interface makes reps take to the platform almost instantly and see results rapidly.
• Transparent pricing. Klenty’s pricing is available for everyone to see to help you know exactly what you’re paying for.
• 14-day free trial. You’ll get a 14-day free trial to explore all of Klenty’s features with a dedicated account manager, so that you can make a well-informed decision. 
• Affordability. With its basic plan starting at just $50 per user per month, Klenty remains a powerful yet affordable sales engagement platform for growing sales teams.
  Pay for what you need. Klenty has tailored pricing plans for email-only sales teams and multi-channel teams. You don't have to pay for features you don't use.
• Parallel Dialer for cold calling. Klenty’s powerful Sales Dialer enables parallel dialing, where you can place up to 5 calls simultaneously in one click to help you place 5x more calls. The dialer also logs all notes to your CRM, allows you to send voicemails in a click, and batch prospects according to their time zone.
• Intent detection. Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent. You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities which take each prospect towards a meeting. No more blind follow-ups.
• Set clear goals for reps. With Klenty’s Goals and Reports, managers can set daily, weekly, and monthly targets for the sales team, get them to commit towards targets for activity, prospect coverage and conversion, and spot gaps as they happen (not after) to ensure timely interventions.
• Advanced email personalization. At Klenty, email personalization doesn’t stop with just placeholders. The ‘Liquid Templates’ feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email. 
• Tight integrations that ensure updated CRMs. Klenty smoothly integrates with 5 CRMs—Salesforce, Microsoft Dynamics 365, Hubspot, Zoho, and Pipedrive. The advanced integration capabilities include triggers to automatically update contacts from Klenty to CRM and auto-syncing of metrics like opens, clicks and replies along with email conversation history to the CRM. The tight integration ensures an up-to-date CRM and saves hours per day by eliminating manual activities and allows you to focus on selling.

• Helps sales teams consolidate their tech stack. Apart from its sales engagement platform, Klenty also offers platforms to source accurate contact data of ideal buyers (Prospect IQ), schedule meetings automatically with prospects (Schedule IQ), and analyze your calls using AI (Call IQ). With Klenty, you can effortlessly consolidate your tech stack to work with a unified data foundation for all the stages of the sales cycle.

Cons of Klenty:

• User interface. Klenty’s UI can take a few minutes to get used to.
• Pricing. Due to advanced capabilities, the product’s pricing can be a little out of reach for small businesses.
• Not suitable for spray-and-pray. Getting the most out of Klenty requires you to set up a well-planned sales strategy, which can be a bit daunting for teams that use a spray-and-pray approach to outbound.

What Is HubSpot Sequences?

HubSpot Sequences is a comprehensive sales automation tool designed to streamline your outreach efforts. Whether you're aiming to automate follow-ups, personalize sales emails, or conduct A/B tests, HubSpot Sequences offers a suite of features to enhance your sales workflow.

What Is HubSpot Sequences Best For?

HubSpot Sequences is the right tool for you if you are either an individual or a small sales team looking to automate your outreach. HubSpot Sequences allow you to: 

1. Automate your followups 
2. A/B test and fine-tune your outreach 
3. Personalize your outreach

Features of HubSpot Sequences

• Automated Follow-Up: HubSpot Sequences empowers you to automate your follow-up process, ensuring that your prospects receive timely and relevant communication.
• Personalized Sales Emails: Craft personalized automated emails to engage your leads effectively, increasing the chances of conversion.
• Workflows: Leverage workflows to create seamless, automated processes tailored to your specific sales strategy.
• A/B Tests: Fine-tune your outreach strategy with A/B tests, allowing you to optimize your approach based on real-time data.
• Integrations: HubSpot Sequences seamlessly integrates with various platforms, enhancing its compatibility with your existing tech stack.
• Outcome Reports: Gain valuable insights into the outcomes of your sales efforts through comprehensive reports, enabling data-driven decision-making.

Pros and Cons of HubSpot Sequences

Pros of HubSpot Sequences:

• Neat UI: The user interface of HubSpot Sequences is designed for simplicity and clarity, ensuring a seamless user experience.
• User-Friendly: HubSpot Sequences caters to users of all experience levels, providing an intuitive platform for effective sales automation.
• Free Trial: Explore the capabilities of HubSpot Sequences with a free trial, allowing you to assess its suitability for your sales needs.
• Best for Individuals and Small Teams: Tailored to meet the requirements of individuals and small teams, HubSpot Sequences offers a scalable solution for growing businesses.

Cons of HubSpot Sequences:

• No Dialer: HubSpot Sequences lacks a built-in dialer, posing a challenge for sales teams heavily reliant on efficient calling activities. The absence of this feature may hinder the seamless integration of calling efforts into the overall outreach strategy.
• Non-Intuitive Reporting Feature: Users have reported challenges with the non-intuitive nature of HubSpot Sequences' reporting feature. Extracting actionable insights from the data may require a steeper learning curve, potentially delaying the decision-making process for sales teams relying on prompt and data-driven strategies.
• Limited Scope for Advanced Automation: Some users may find HubSpot Sequences to be on the more basic end of the spectrum regarding features. For businesses seeking a more robust and customizable sales automation solution with advanced features in order to automate their outreach strategy, the simplicity of HubSpot Sequences may not fully align with their sophisticated needs.
• Lack of Focus on Customer Support: Reports suggest that HubSpot Sequences may not provide the level of customer support expected by users. Timely and effective support is critical for resolving issues promptly, ensuring smooth platform utilization, and maximizing the value of the software.
• No Behavior-Based Workflows: The absence of behavior-based workflows limits the adaptability of HubSpot Sequences. Users looking to tailor their strategies based on specific customer interactions and responses may find this limitation restrictive in optimizing their outreach campaigns.
• Rigid Sequences: HubSpot Sequences may be perceived as offering less flexibility in terms of designing and customizing sequences. This lack of flexibility could impact users looking for more dynamic and adaptable sales workflows tailored to their unique business processes.

Here are the 10 top HubSpot Sequences alternatives.

Pricing of Klenty & HubSpot Sequences

Klenty Pricing:

Here are the pricing details for the different plans that Klenty offers:

• Startup plan: $50/user/month (billed annually) and $60/user/month (billed quarterly). Comes with email deliverability, email personalization, sales ops, reply optimization, and task management features. 
• Growth plan: $70/user/month (billed annually) and $85/user/month (billed quarterly). Everything in Startup + multichannel outreach, CRM integrations, intent-based follow-ups (cadence playbooks), and sales management features.
• Pro plan: $100/user/month (billed annually) and $125/user/month (billed quarterly). Everything in Growth + Goals and Reports, 200 credits (Phone+Email), account-based prospecting, and website tracking.
• Enterprise plan: Customized plans available. Everything in Pro + IP-based login restrictions, quarterly customer success review, and advanced deliverability insights.

HubSpot Pricing:

HubSpot Sequences offers 2 sets of plans:

For Individuals and Small Teams:

• Free
• Starter
• Professional

For Businesses and Enterprises:

• Professional
• Enterprise

When considering the pricing, calculate the approximate cost based on the number of seats your team requires.

What Are Users Saying About HubSpot Sequences & Klenty?

A sales engagement platform is a significant investment for your organization, and a wrong decision can prove to be costly. 

So, checking reviews on G2 from users who have used the solution you’re evaluating will give you valuable insights about its pros and cons, helping you make a well-informed decision. 

That said, let’s see some of the reviews on G2 for HubSpot Sequences and Klenty.

HubSpot Sequences’s G2 reviews:

Klenty’s G2 Reviews:

Why Is Klenty a Better Alternative for Mature Sales Teams?

Equipped with an impressive array of capabilities, Klenty takes the stage as the best substitute for HubSpot Sequences.

Klenty offers customized solutions to meet the demands of mature sales teams. These solutions include Playbooks, Goals, deeper CRM integrations, and variable cadences.

On the contrary, HubSpot Sequences may be of interest to you if you're an individual or a small sales team looking to automate your outreach. Klenty is committed to providing excellent customer service and a user-focused approach, making sure that the outreach efforts of your sales team are successful and optimized.

Let's delve into why Klenty might be a more appealing choice for your growing sales team.

1. Seamless CRM Integration: 

Klenty boasts a seamless integration with the top 5 CRMs: Salesforce, HubSpot, Pipedrive, MS Dynamics, and Zoho CRM. This ensures automated workflows and seamless data synchronization across the board, allowing your sales team to focus on building valuable relationships. 

2. Email Deliverability:

Klenty offers a robust solution for email deliverability that eliminates the random intervals commonly associated with some platforms. Unlike HubSpot, which might support a "spam and pray" approach, Klenty excels in ensuring your emails reach their intended recipients effectively.

Klenty's approach to email deliverability includes:

• Email Validation: Klenty automatically validates email addresses for both new and existing prospects, significantly reducing bounce rates.
• Email Sending Control: Klenty allows you to limit the number of emails you send per day and stagger email sending in an irregular manner, ensuring a more natural and reliable email outreach.
• Deliverability Insights: Klenty provides valuable insights, such as the percentage of emails that land in the Primary Tab across different email service providers. It scores your emails based on spam factors and offers suggestions for improving deliverability. This comprehensive approach to email deliverability sets Klenty apart as a more effective option for sales teams.

3. Multi-Mode Dialer: 

Unlike HubSpot Sequences, Klenty equips sales teams with a robust dialer. Its multi-mode dialer helps you say goodbye to the tedious task of manual dialing.

The dialer automatically calls 5 prospects at once, saving time and allowing you to make 5x more calls. Country code Integration, Session Reporting, Local Dialing, and Pause and Resume are some of the additional features of the dialer that significantly cut down on dial time, allowing you to spend more time engaging with prospects and less time on the dialing process.

4. Goal-driven Outreach: 

Klenty supports sales teams to have goal-driven outreach. With Klenty, sales leaders can set up milestones for sales reps to hit on a weekly and monthly basis. This means reps stay accountable to targets and adapt their approach to hit goals.

For every rep in their team, managers can track KPIs like:

• Activity Targets
• Prospect Coverage Targets
• Conversion Targets

They also get full visibility into rep efforts across emails, calls, LinkedIn tasks, text, and WhatsApp.

5. Intuitive Reports: 

Klenty sets a high standard with its user-friendly reporting system, significantly improving the ease of extracting actionable insights from your data. Unlike HubSpot, which may leave users grappling with a less intuitive reporting system, Klenty ensures that your sales team can effortlessly access and understand critical data.

With Klenty's reports, you can gain a clearer understanding of your sales processes, track performance, and make informed decisions to drive success with a comprehensive dashboard with various types of reports like cadence reports, list reports, email reports, call reports, and activity reports. 

6. Free Onboarding:

Klenty’s extensive onboarding process is free of cost to all of its customers. The support is customized depending on your sales team’s size and goals. What’s more, the support team will have as many onboarding calls as you need till every member of your team becomes comfortable using the platform.

7. Free 24x5 Customer Support:

Klenty’s customer support is impressively responsive—with a response time of only 2.5 minutes—and remains free of cost for the entirety of your customer lifespan.

8. Free Deliverability Consultancy:

Despite Klenty’s features that ensure good email deliverability, If sales teams who use Klenty encounter any email deliverability issues (like emails going to spam or having a high bounce rate), the customer support team will analyze their deliverability and provide actionable suggestions to ensure their emails land on prospect’s primary inbox. This, too, is free of cost. 

9. Free Quarterly Reviews:

Klenty takes a proactive approach to improving its customers’ performances. Every quarter, the customer support team analyzes how customers use the platform and prepares a deck that includes customized insights like overall performance reviews, recommendations, and product roadmap.

10. Intent-Driven Outreach:

Klenty lets you segment prospects and run the right next steps for them based on their intent. Through this customized outreach and follow-up efforts based on the prospect’s buying journey, you can execute the right activities at the right time for every prospect.

High Intent Detector allows you to assign points and isolate those prospects who are closer to buying than others.

11. Truly Multichannel: 

Unlike Apollo, Klenty is truly Multichannel. Apollo allows you to engage via emails, calls, and LinkedIn. In addition to emails, calls, and LinkedIn, Klenty lets you execute SMS and WhatsApp follow-ups.

Klenty empowers sales reps to make complete use of 5 different channels: 

• Phone: Place calls and voicemails in one click without the distraction of dialing.
• Email: Personalize email text and videos with prospect data at scale.
• LinkedIn: Complete tasks like InMails and connect requests in a click with personalization.
• SMS: Use text messaging to complement your cold calls and boost your chances of striking a conversation.
• WhatsApp: Schedule and send personalized WhatsApp messages in one click. 

Through a full-fledged and automated multichannel outreach, reps can reach prospects wherever they are and book more meetings—all at scale.

Plus, Klenty’s multi-channel inbox collates all prospect communication across all channels in one place, so you can manage prospect interactions without the pain of switching tabs.

12. Helps Sales Teams Consolidate Their Tech Stack:

Apart from its sales engagement platform, Klenty also offers platforms to source accurate contact data of ideal buyers (Prospect IQ), schedule meetings automatically with prospects (Schedule IQ), and analyze your calls using AI (Call IQ). With Klenty, you can effortlessly consolidate your tech stack to work with a unified data foundation for all the stages of the sales cycle.

With Klenty, build a high-performance sales team experience premium customer service, and never compromise on your privacy. 

Want to see in action why Klenty is the best Apollo.io alternative? Schedule a demo today!