Sales calls hold a treasure trove of information. Not just for sales. For the entire company, too.
Everyone from product, finance, marketing, and leadership needs to know what prospects or customers are saying to deliver value in their roles.
However, spending dozens of hours listening to calls every week means you spend less time on activities that matter.
That’s where Call IQ’s Conversation Intelligence makes all the difference- it lifts critical business and product insights out of the black box of sales calls and puts them at the fingertips of every team.
Let’s look at what individual teams benefit from Call IQ.
How Call IQ Helps Each Function Within the Company
Marketing
Marketing requires insights into the needs and pains of prospects or customers to create tailored content. Something like
- Persona details to understand the roles and industries to refine buyer personas and target segments.
- Pain points and challenges for creating messaging that is strong and resonating.
- Competitor insights to understand where your product/service stands in the market.
Call IQ provides summaries like “Questions Asked,” where marketing can get all the insights they need without listening to the whole call.
Finance
Finance needs to understand everything around revenue.
- Revenue potentials of the deal, like deal size and expected contract value.
- Visibility into contract details, including length of the contract and payment schedule.
- Insights into competitors’ pricing may help finance keep up with the market trends.
With “Action Items” and “Questions Asked” summarized, finance can get all the information they need with a quick glance.
Product
From sales calls, Product can spot opportunities to improve the product and overall user experience.
- Feature requests made by prospects or customers pave the way for product development.
- Understanding use cases can help Product optimize features accordingly.
- User feedback is a great goldmine to improve user experience.
- Usability issues raised can help Product fix bugs and problems.
Call IQ brings the important highlights of the call to the forefront. In a quick glance, Product can find these details.
C-Suite/Leadership
Leadership can gain valuable insights from sales calls to shape the overall strategy of the company.
- Keep up with market trends based on what prospects or customers are saying.
- Understanding common objections, concerns, and pain points to identify areas for improvement and potential roadblocks.
- Competitive insights give them an idea of how the product/service is fairing in the market.
Going through transcripts and AI-driven summaries, leadership can stay on top of everything that’s happening around the world.
How Call IQ Promotes Team Collaboration
With comments and mentions, Call IQ ensures you and your team are on the same page.
After a meeting, you’ll find transcripts and summaries readily available.
You can leave a comment to make note of all important takeaways right after the call. Your team members can access them whenever needed.
To notify a particular team member, tag them with an “@.”
Improve team collaboration with Call IQ now.
