25+ Best Lead Generation Tools To Get More Customers in 2024

Here are the 3 biggest nightmares any business would face at some point in time:

• Nobody knows who you are
• Not attracting new customers
• Not being able to scale

What’s the one silver bullet that cures these at once? Constantly generating new leads. 

Your business is as good as its leads and, by extension, your lead generation process. 

However, B2B lead generation involves a lot of processes, like researching and qualifying leads, optimizing landing pages, creating content at scale, reaching out to leads, and tracking key metrics. 

Executing all these processes manually can be like bringing a pair of rollerskates to race in Formula One. You certainly won’t be able to keep up with the competition, and end up having a messy fall. And in no time, the 3 nightmares will come to haunt you. 

Lead generation is inevitable for your sales process. However, manual lead generation is inefficient. So, what’s the way to reconcile these 2 truths? 

The answer, oh growth-obsessed friend, is automating the processes using lead generation tools.

Here, we’re going to give you over 25+ lead generation software that you can use to take your lead generation process to the next level, and hit your pipeline goals quarter after quarter.

Before that, let’s brush up on some basics.

What Is Lead Generation?

Lead generation is the collection of all activities executed by sales and marketing teams through which you attract ideal buyers toward your product or service with the goal of converting them into your customers. 

There are 2 basic types of lead generation:

• Inbound lead generation aims to generate leads who are inward bound, meaning leads would come to your website on their own. This includes website forms, landing pages, and email marketing.
• Outbound lead generation involves you communicating with potential leads who might not know about your product or your company to generate interest and build a sales pipeline. This includes cold emailing, and multichannel sales outreach.

A solid lead generation process will help B2B companies create interest in your offering among buyers, get them to provide their contact information, and finally convert them.

What Is a Lead Generation Tool?

A lead generation tool helps businesses like yours to automate the various aspects of the lead generation process. 

Whether you’re focused on inbound or outbound strategy for your lead generation, or are looking to eliminate friction from specific parts of the process like lead capturing, website visitor identification, or lead mining, choosing the right lead generation platform for your needs will ensure a steady stream of leads flowing into your sales pipeline. 

Is lead generation the same as CRM? Nope. Customer relationship management (CRM) tools, as the name suggests, focus on managing existing customer relationships by tracking customer interactions and storing contact details. On the other hand, lead generation software tools focuses on acquiring new customers.

What Are the Benefits of Using Lead Generation Software?

TL;DR—Using a lead generation tool helps you attract high-quality leads matching your ideal buyer criteria in the shortest possible time.

Now for the long version. 

Lead generation process usually involves 4 steps:

• Finalizing the ideal buyer—ideal customer profile (ICP) and buyer persona (BP).
• Executing your lead generation strategy—inbound or outbound.
• Qualifying the leads to see if they fit your ideal buyer criteria.
• Tracking KPIs to optimize your lead generation process.

Now, consider this. A Salesforce study reveals that a B2B sales rep can end up spending over 8 hours every week only on manually researching and qualifying leads. 

So, imagine the dozens of hours it would take your sales and marketing teams every week to manually execute each step of the lead generation process. And the worst part? You can’t be sure if the results of your manual lead generation are error-free. A cumbersome process yielding way off results—who wants that?

In this case, wouldn’t it be nice if you can automate all the manual tasks involved in lead generation and can help you find high-quality leads with minimal scope for error? That’s what a lead generation tool does.

Let’s take a deep dive into some of the benefits of using lead generation software: 

• Know which leads will convert. Lead generation tools will help you score leads based on pre-fixed criteria to help you understand which lead is more likely to become your customer. Instead of spending time on researching and scoring each lead manually, automated lead scoring helps you prioritize your efforts towards high-intent leads, so that you can reach them before your competition does and focus only on closing deals.

• Add and verify information on leads. As you generate leads, you’re not going to have all the information about them from the get-go. So, you need a way to acquire new details and verify the existing information about your leads. A lead generation tool will help you here by enriching your leads with details like verified email addresses, phone numbers, job titles, and company information so that you can maintain accurate and high-quality lead information in your database.

• Nurture leads to sales-readiness. Obviously, not every lead that comes your way will be ready to buy. A Marketing Sherpa study reveals that 73% of B2B leads are not sales-ready and are in need of nurturing. So, a lead generation tool will help you nurture such potential leads by sharing relevant and personalized content to them efficiently. By playing this long game of lead nurturing, you’ll be on the top of their minds when they become ready to buy.

• Get data-driven insights. A lead generation tool will help you accurately track key performance indicators (KPIs) like page visits, conversion analytics, cost per lead, and customer lifetime value. Based on your findings, you can optimize the lead generation process to see better results.

25+ Top B2B Lead Generation Tools and Software To Boost Your Sales

By now, you must be convinced that lead generation tools are super important. But what are the best lead generation software in the market?

To help you choose the right tool as per your lead generation strategy, we’ve categorized the tools according to different purposes:

• Lead generation tools to get B2B contact databases
• Lead generation software for multichannel sales outreach
• Lead generation tools for website visitor identification
• Lead generation software to build landing pages
• Lead generation tools to create website forms
• Lead generation software for email marketing

Let’s explore each of these categories in detail now.

Lead Generation Tools for B2B Contact Database

A contact database tool helps you save time and effort by generating prospect lists with accurate contact data (like email addresses and phone numbers) without having to manually search and collect this information. Most tools come with filters to help you segment leads into different categories and personalize your sales and marketing efforts accordingly. 

Here are some B2B contact database software that you should consider having in your lead generation tech stack:

1. Prospect IQ

Prospect IQ by Klenty is a prospecting data platform that helps your sales and marketing teams to zoom in on your best accounts, contact the right prospects within accounts with accurate email and phone data, and close more deals.

With its unique waterfall model for lead enrichment that uses multiple vendors as data sources instead of just one, you can rest assured of getting precise and up-to-date contact information. So, accurate database = maximum success from your prospecting efforts.

Let’s zoom in on how Prospect IQ can give you the high-quality data you’ve always wanted:

• Access a wide database with over 220 million verified contacts that includes email addresses and phone numbers for maximizing your targeted outreach.
• Get definitive phone data that comes with a 98% enrichment rate, so that you’ll never go wrong with calling ever again.
• Use 26+ filters like revenue, technology, hierarchy levels, and job titles to build air-tight and homogenous lists of accounts and prospects. Maintain your favorite filter views to instantly access your best contacts.
• Auto-enrich contact data. Enrich email and phone data in 1 click when you visit a prospect’s LinkedIn page.
• Target prospects with unique needs based on geographic, firmographic, and technographic data.
• Start a tailored set of activities for leads as soon as you get their contact data.
• Exporting flexibility. With Prospect IQ, you can download contacts as a CSV and add them to your CRM. If you’re using Klenty, you can move them directly to a sequence and start your outreach.

Pricing: 

Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.

• Email: Starts at $40/month (billed annually) for 1000 email credits/month
• Phone: Starts at $40/month (billed annually) for 200 phone credits/month

2. Cognism

Cognism is a sales intelligence platform that helps revenue teams find and connect with people they want to do business with. The tool provides contact data, including business emails and mobile numbers, for decision-makers. 

Here are some key features of its database:

• Large mobile phone contact database with 70 million mobile phone numbers across EMEA, US, and APAC regions. 
• Accurate contact details with 98% accuracy as the database goes through both AI and human verification.
• Compliance with data privacy laws. Cognism’s database ensures compliance with major data privacy laws globally, like GDPR and CCPA.

Pricing: Available on request.

3. ZoomInfo SalesOS

ZoomInfo SalesOS helps you optimize your lead generation and go-to-market efforts by providing access to a large B2B business contact database, and tools for sales intelligence and prospecting.

Here's a glimpse of its range of features:

• Extensive B2B contact database that comes with over 70 million direct dial phone numbers and 174 million verified email addresses.
• B2B search engine that comes with more than 300 company attributes to help you navigate your addressable market and reach the right buyers. 
• Company insights give you crucial information on department org charts, decision makers’ direct dials and business emails, and company initiatives.

Pricing: Available on request

4. Apollo.io

Apollo.io is a sales intelligence platform that provides you access to accurate buyer data to help you build lists and filter with precision, so you can find your perfect leads.

Here’s how:

• Vast database. Apollo.io’s B2B database comes with 270+ million contacts comprising verified emails and phone numbers. 
• Wide range of filters with over 65 data attributes to find leads with precision.
• AI-based lead scoring lets you filter leads by score and see how the database stacks up against your ideal buyer criteria.

Pricing: 

• Free: $0
• Basic: $49/user/month (billed annually) & $59/user/month (billed monthly) 
• Professional: $79/user/month (billed annually) & $99/user/month (billed monthly) 
• Organization: $99/user/month (billed annually) & $119/user/month (billed monthly)

5. Seamless.AI

Seamless.AI is a real-time search engine that helps B2B companies find accurate sales leads so they can get in front of the right prospects, close more deals, and grow revenue at scale.

Its features include:

• Vast contact database with over 1.9 billion contact and company records.
• Data enrichment to enrich incomplete data with missing contact information, so that you can build reliable and up-to-date B2B sales lead lists.

Pricing: Available on request

6. Lusha

Lusha is a go-to-market intelligence platform that provides the buyer data and insights you need to reach your ideal customers.

Some of its lead generation features are:

• B2B contact and company database that includes 45 million direct contacts in North America and 21 million European contacts.
• Enrich lead data with details like location, industry, job title, department, job change, and funding.

Pricing: 

• Free: $0
• Pro: $29/user/month (billed annually)
• Premium: $51/user/month (billed annually)
• Scale: Available on request

7. UpLead

UpLead is a B2B sales intelligence tool that helps companies build clean prospecting lists and generate high-quality leads by revealing each contact’s email address, phone number, and what technology they use.

Here’s a closer look at their lead generation features:

• Contact database with 95% accuracy. UpLead’s 140-million-plus strong database comes with a guarantee of 95% accuracy, given its 8-step data verification process. 
• Data enrichment that allows you to append 50+ data points to your lists of contacts, companies and emails.
• Real-time email verification ensures you are always connecting with real, qualified leads.
• Intent data lets you find customers who are actively looking to buy your solution, so that you can engage in-market buyers before your competitors do.

Pricing: 

• Free Trial: $0
• Essentials: $74/month (billed annually) & $99/month (billed monthly) 
• Plus: $149/month (billed annually) & $199/month (billed monthly) 
• Professional: Available on request.

Lead Generation Software for Multichannel Sales Outreach

B2B customers can use up to 10 different channels before making a purchase decision, according to McKinsey. So, for a winning outbound lead generation, you shouldn’t just stick to one channel, but combine all of them to have a multichannel approach. 

These sales tools can help you execute multichannel sales outreach at scale:

8. Klenty

Klenty is a sales engagement platform that helps mature sales teams engage prospects strategically across multiple channels, execute the right next step for every prospect and generate qualified pipeline. 

As part of your sales prospecting efforts, execute a full-fledged and automated multichannel outreach that lets you reach prospects wherever they are, using 5 different channels: 

• Phone: Klenty’s dialer enables you to place up to 5 calls simultaneously in one click, enabling you to boost call productivity by minimizing time spent on unproductive calls. Plus, the platform automatically generates highly detailed call notes of your calls using s conversation intelligence that instantly gets synced to your CRM. 
• Email: Klenty offers advanced email personalization with features like liquid templates and AI Cadences that help you craft winning cold emails in seconds. Its high email deliverability ensures all your emails land on the prospect’s primary inbox and your campaigns see high open and response rates.
• LinkedIn: Complete tasks like InMails and connect requests in a click with personalization.
• SMS: Use text messaging to complement your cold calls and boost your chances of striking a conversation.
• WhatsApp: Schedule and send personalized WhatsApp messages in one click. 

Pricing:

Here are the pricing details for the different plans that Klenty offers:

• Startup plan: $50/user/month (billed annually) and $60/user/month (billed quarterly). 
• Growth plan: $70/user/month (billed annually) and $85/user/month (billed quarterly). 
• Pro plan: $100/user/month (billed annually) and $125/user/month (billed quarterly). 
• Enterprise plan: Customized plans available.

9. Mailshake

Mailshake is a sales automation platform that helps you automate outreach at scale and get more replies for prospects.

Mailshake offers 3 channels for your outreach: 

• Emails: Insert personalized emails at scale with high deliverability.
• Phone: Its VoIP dialer allows you to make calls using any phone number of your choice, directly from within the Mailshake application.
• LinkedIn: Automate LinkedIn-specific tasks like sending messages, profile views, and connection requests.

Pricing: 

• Email Outreach plan: $58/user/month (billed annually). 
• Sales Engagement plan: $83 per user per month (billed annually). 

10. Reply.io

Reply.io is a sales engagement platform that helps sales teams reach out to prospects across 5 different channels and book more meetings. Here’s how:

• Email: Personalize your cold emails at scale using AI and customizable templates. 
• Dialer: Make VoIP calls directly from the interface and from Chrome Extension.
• LinkedIn: Automate tasks like LinkedIn connection requests, profile views, and InMails.
• SMS: Get in touch with your prospects through text messaging.
• WhatsApp: Add WhatsApp messages to your sequences.

Pricing: 

• Free plan: $0 
• Starter plan: $60/user/month.
• Professional plan: $90/user/month.
• Custom plan: Available on request.

11. Mixmax

Mixmax is a sales engagement platform and a Chrome extension that helps organizations build more pipeline by automating repetitive tasks and streamlining workflows of sales teams. The platform helps you create personalized sequences at scale across 3 channels: 

• Emails: Make your cold emails more visual and interactive to boost clicks and replies.
• Dialer: Talk to prospects without leaving your Gmail inbox and automatically log calls into your CRM.
• LinkedIn: Send LinkedIn InMail and connection requests as automated steps in your sequence, and view your recipient’s LinkedIn profile, company, and activity—all without leaving your inbox.

Pricing: 

• Free Plan: $0.
• SMB Plan: $34 per seat per month (monthly billing) and $29 per seat per month (annual billing).
• Growth Plan: $65 per seat per month (monthly billing) and $49 per seat per month (annual billing).
• Growth+Salesforce Plan: $69 per seat per month (annual billing only).
• Enterprise Plan: Available on request.

12. Lemlist

Lemlist is an email outreach and sales engagement platform that gives you the ability to start more conversations with your prospects, outreach across multiple channels, and build win-win relationships with them.

Lemlist lets you reach out to your potential customers through 3 channels: 

• Email: Leverage Lemlist’s personalization and deliverability features to make your emails stand out in the prospect’s inbox.
• Phone: Add cold/warm call steps to your campaigns using Aircall integration.
• LinkedIn: Automate LinkedIn-specific tasks like invites, profile visits and messages.

Pricing:

• Standard: Starts at $59 per month.
• Pro: Starts at $99 per month. 
• Enterprise: Available on request.

Lead Generation Tools for Website Visitor Identification

Identifying your website visitors can help you convert anonymous traffic into actionable data, as it can provide you insights on who visits your website and how they interact with each page. 

Tools specializing in website visitor identification helps in lead generation by allowing for targeted outreach, creating personalized content, and executing strategic follow-ups to convert visitors into customers. 

Check out these website visitor identification software:

13. Leadfeeder by Dealfront

Dealfront’s Leadfeeder identifies anonymous companies visiting your website and helps you understand exactly what they are looking for. This crucial information helps you engage with the right leads with the right message.

Here are some of its key features:

• Discover buying intent with 50+ behavioral and firmographic filters to qualify the companies with the highest potential. Confirm true buying intent by understanding what companies visiting your website are interested in.
• Accurate data identification. The platform identifies companies visiting your website based on their IP address. This includes remote-first companies with employees working from home.
• Automated data sync—Leadfeeder automatically syncs all website visit data with your CRM and marketing automation tools, so that you can act quickly and reach high-intent leads before your competition does.

Pricing: 

• Free: $0/month
• Paid: Starts at $151.9/month

14. Leadinfo

Leadinfo identifies your website traffic and provides you with an overview of the B2B companies visiting your website, covering details like their location, industry, financial turnover, and browsing behavior.

Here are some of its key features:

• Inbox layout gives you an extensive company profile about each and every visitor like an email inbox without any confusing statistics to help you understand and act quickly.
• Real-time lead generation gives you access to a constant stream of opportunities which you can respond to in real time. 
• Set up triggers and save time by configuring actions or content shown when specific users visit your website.

Pricing: Starts at $53.55/month (annual billing) and $64.48/month (annual billing)

15. Visitor Queue

Visitor Queue is a B2B website visitor identification platform that tells you what businesses have visited your website, so that your business can generate more leads and increase your revenue.

Here’s how it helps your lead generation efforts:

• Unlimited users. Visitor Queue allows you to have an unlimited number of users working inside the platform.
• Strong enrichment capabilities. For each website visitor, you’ll get the individual’s name, position, department, email address, phone number, Twitter account, and LinkedIn profile and their company’s name and location. Plus, get insights on how they got on your website, how much time they spent, and the pages they visited.
• Lead Queues help you classify, filter, and strategically sort your leads using customizable automatic or manual filters.

Pricing: Starts at $31/month (billed annually) and $89/month (billed monthly)

16. Lead Forensics

Lead Forensics helps B2B sales, marketing, and customer account management teams focus on the opportunities that hold the greatest value for your business by revealing the corporate identity of your previously unknown website visitors.

Let’s look at some of its key features:

• Real-time page visit alerts. The platform’s visitor identification system is capable of processing page hits from the highest traffic company websites in real-time, so even when a multinational with several offices comes to your site, you’ll see which of their offices is interested in your products or services.
• Deep visitor insight. For each visitor, you can find out what they searched for, how many times they visited, pages viewed, time spent, and buyer consideration stage.
• Unlimited user logins to enable entire teams to use the platform without hassles.

Pricing: Available on request.

Lead Generation Software To Build Landing Pages

Landing pages are designed to direct leads who visit your website to take a specific action, like starting a free trial, contacting your sales team, or booking a product demo. A well-designed landing page can boost lead generation by generating traffic, capturing lead information, and driving more conversions.

And how to build such landing pages quickly? By using landing page building software like these:

17. Unbounce

Unbounce is an AI-powered landing page creation and optimization platform that lets businesses create pages, write copies, and optimize traffic to convert visitors into sales.

Here’s how:

• Smart Builder comes with pre-optimized landing page templates, instant copy generation, and an AI-assisted building experience to help you build landing pages roughly 50% faster than other builders.
• Smart Copy lets you generate customized and high-quality copy for landing pages in seconds.
• Smart Traffic uses AI to analyze visitor attributes and automatically route visitors to the page that’s proven to work best for people like them.

Pricing: 

• Launch: $74/month (billed annually) and $99/month (billed monthly)
• Optimize: $109/month (billed annually) and $145/month (billed monthly)
• Accelerate: $180/month (billed annually) and $240/month (billed monthly)
• Concierge: $469/month (billed annually) and $625/month (billed monthly)

18. Instapage

Instapage lets you build personalized and optimized landing pages at scale to hit your lead generation goals. Its intuitive drag-and-drop builder lets anyone on your team create high-converting pages.

Here’s a deep dive into the platform:

• 500+ customizable layouts to help you launch your lead generation campaigns faster with professionally designed landing pages that cater to different industries and use cases.
• AI content generation lets you instantly generate content for each audience with AI-generated headlines, paragraphs, and CTAs.
• A/B variation testing enables you to test multiple variations of your landing pages to discover which layout, copy, and images work best for specific audiences.

Pricing: 

• Create: $79/month (billed annually) and $99/month (billed monthly)
• Optimize: $159/month (billed annually) and $199/month (billed monthly)
• Scale: $239/month (billed annually) and $299/month (billed monthly)
• Convert: Available on request

19. Clickfunnels

ClickFunnels helps you build high-converting websites through its sales funnels approach—a series of online pages intentionally crafted to turn visitors into leads and into customers.

Here are some of its key features:

• A/B testing. ClickFunnel’s in-built A/B testing allows you to optimize your campaigns in real time by automatically showing you the winning variation. You can test two or more versions of any variable—whether it’s a funnel, a page, or even a workflow.
• Analytics to track key metrics like sales conversion analytics, page views, opt-in rate, open rate, click-through rate, and subscriptions to optimize your landing pages.

Pricing: 

• Basic: $127/month (billed annually) and $147/month (billed monthly)
• Pro: $157/month (billed annually) and $197/month (billed monthly)
• Funnel Hacker: $208/month (billed annually) and $297/month (billed monthly)

Lead Generation Tools To Create Website Forms

Website forms, like registration forms, contact forms and newsletter signup forms, let you collect and capture the contact details and other crucial information of leads visiting your website. By allowing you to collect information from potential prospects, these web forms help your lead generation efforts and can result in higher conversion rates.

Here are some popular tools that help you create website forms:

20. Jotform

Jotform's form builder lets you easily create and publish online forms from any device. Whether you want to create lead generation forms, registration forms, or application forms, the platform has you covered.

Here’s a look at its capabilities:

• 10,000+ form templates. Save time with Jotform’s vast collection of form templates for all kinds of industries.
• 100+ integrations to third-party applications like CRMs, email marketing services, and cloud storage systems.
• Advanced features that lets you customize each part of your form, whether a simple textbox or complex matrix fields.

Pricing: 

• Starter: $0
• Bronze: $34/month (yearly billing) and $39/month (monthly billing)
• Silver: $39/month (yearly billing) and $49/month (monthly billing)
• Gold: $99/month (yearly billing) and $129/month (monthly billing)
• Enterprise: Available on request

21. Typeform

Typeform lets you thoughtfully design forms, quizzes, and surveys to create personal experiences for your customers and collect better data for your lead generation requirements.

Take a look at how the platform helps you build better forms:

• Wide range of customizable templates. Typeform comes with 3,000+ form templates and 20+ question types to let you put together on-brand forms for all situations.
• Personalize your forms. Create forms that call people by their name, ask follow-up questions to their answers, and end on a personal note.

Pricing: 

• Basic: $25/month (billed annually) and $29/month (billed monthly)
• Plus: $50/month (billed annually) and $59/month (billed monthly)
• Business: $83/month (billed annually) and $99/month (billed monthly)
• Enterprise: Available on request

22. WPForms

WPForms is a plugin for the content management system WordPress, which lets users create online forms and surveys on WordPress with its drag-and-drop form builder without writing any code.

Some of its features are:

• 1200+ pre-made templates that help marketers know their site visitors, capture leads, grow email lists and more. 
• Smart conditional logic allows you to show or hide fields, provide payment choices, and subscribe to newsletters based on user selections, so you can collect the most relevant information for lead generation.
• Cross-browser compatibility that enables your forms to be responsive anywhere—whether your visitors access your forms on a desktop, laptop, tablet, or a smartphone.

Pricing:

• Basic plan : $49.50/year
• Plus plan : $99.50/year
• Pro plan : $199.50/year
• Elite plan : $299.50/year

Lead Generation Software for Email Marketing

Email marketing is an inbound lead generation method that lets you attract leads by emailing valuable content using a mailing list comprising those who have expressed interest in your solution. Examples include newsletters, content roundups, and discount announcements. Some popular email marketing tools include:

23. Intuit Mailchimp

Intuit Mailchimp is an email marketing and automation platform that lets you create effective multichannel marketing campaigns across email, social media platforms, landing pages, ads, websites, and more—all from one place. 

Its email marketing features include:

• High deliverability to ensure your marketing emails get delivered to your audience’s inbox.
• Mailchimp AI generates professional, on-brand marketing emails instantly and gives you suggestions for crafting better-performing emails.
• Advanced analytics and reporting through integration with tools in your tech stack, like Shopify and Google Analytics, to unlock insights from your e-commerce and campaign data and help you make the most out of your marketing campaigns.

Pricing: 

• Free: $0/month
• Essentials: Starts at $4.59/month 
• Standard: Starts at $6.87 per month
• Premium: Starts at $137.3/month

24. Instantly.ai

Instantly.ai scales your outreach campaigns with unlimited email sending accounts & warmup, B2B lead database and smart AI. The platform lets you find your leads, create your campaigns, and connect your sending accounts.

Its email marketing features include:

• Inbox rotation lets you rotate sending emails between multiple sending accounts for one campaign to make it more natural.
• Campaign Builder gives you variables, sequences and smart scheduling for your email campaigns to maximize your response rates.
• Strong deliverability. Instantly.ai provides unlimited email warmup to boost your sender reputation with 200,000+ real email accounts in its  warmup pool. Also, the platform lets you verify your lead lists and ensure your domains are correctly set up for cold emailing. 

Pricing: 

• Growth: $30/month (billed yearly) and $37/month (billed monthly).
• Hypergrowth: $77.6/month (billed yearly) and $97/month (billed monthly).
• Light Speed: $286.3/month (billed yearly) and $358/month (billed monthly).

25. Moosend

Moosend is an email marketing software that helps you send email campaigns, grow and manage your audience, and track your efforts—all within one user interface. Take a look at some of its advanced features:

• Wide range of segmentation. Moosend lets you segment your email lists by simple demographic information like age and gender, or complex segments like past purchases and times they viewed your products. This helps you impactfully personalize every email and make every campaign a success. 
• Thorough analytics. Gain complete control of your campaigns by tracking metrics like open rates, click-through rates, bounce rates, forwards, and unsubscribes.
• Generative AI tool helps you to tailor content of your email campaigns using your customers’ preferences for better click-through rates and more customer engagement.

Pricing:

• Pro: Starts at $6/month (billed annually) and $9/month (billed monthly).
• Enterprise: Available on request.

26. Zoho Campaigns

Zoho Campaigns is an email marketing platform that helps you create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into the performance of your email marketing campaign.

Here’s what it has to offer:

• Drag-and-drop email builder that comes with 240+ different template styles to let you create any kind of email you want for your campaigns.
• Dynamic personalization that lets you modify different sections of your email templates based on individual recipients' preferences, geographical backgrounds, reading habits, or unique attributes like birthdates.
• Send-time optimization to automatically send emails to each recipient at their optimal open time to increase your open rates.

Pricing: 

For businesses:

• Forever Free: $0
• Standard: Starts at $2.17/month (billed yearly) and $2.89/month (billed monthly)
• Professional: Starts at $3.12/month (billed yearly) and $4.15/month (billed monthly)

For agencies: 

• Agency Plan: Starts at $421.12/year (yearly subscription only)

27. GMass

GMass is a plugin for Gmail that makes it so you can send personalized email marketing and email automation campaigns from right inside your Gmail account.

Its major features include:

• Mass email service. Gmail’s sending limits will no longer be a stumbling block for your bulk email campaigns with GMass. The plugin automatically distributes the emails over multiple days or kicks the email over to an SMTP server to break Gmail’s limits.
• Behavior-based campaigns. You can send a new email campaign based on actions your contacts have taken on previous campaigns, like everyone who opened or didn’t click on the last campaign.
• Mail merge with Google Sheets. GMass can make every column in your Google Sheet a mail merge field that you can use in your emails. This lets you personalize every detail of your mass emails.

Pricing:

• Standard: $18.75/month (annual plan) and $25/month (monthly plan)
• Premium: $27.08/month (annual plan) and $35/month (monthly plan)
• Professional: $43.75/month (annual plan) and $55/month (monthly plan)

How Can Klenty Help You Scale Your Lead Generation?

The goal of lead generation is to build a list of high-quality leads who are most likely to become your customers, so that you can reach out to them at scale and close more deals.

Instead of endlessly toggling between applications to build prospect lists and start your outreach, what if you can use just a single platform to execute these 2 tasks to perfection?

That platform, dear growth-hungry friend, is Klenty.

Klenty’s Prospect IQ gets you high-quality contact data for your ideal prospects and accounts, and its sales engagement platform empowers you to engage your prospective customers with intent-driven, multi-touch sequences across 5+ channels. Here’s a closer look:

Prospect IQ:

• With a B2B contact database of over 220 million accurate email addresses and verified phone numbers worldwide, Prospect IQ empowers you to execute account-based selling. Find accounts that best fit your ICP and identify the right contacts inside each account with precision.

• Prospect IQ is based on the waterfall lead enrichment model to aggregate data from multiple vendors and carry out multiple enrichments on top of each other to achieve an unparalleled 98% enrichment rate for email and phone data. 

• The platform’s LinkedIn Prospector lets you effortlessly import LinkedIn URLs to your CRM and enrich your prospect data in real time without switching tabs.
  
• With Email Finder, you can find verified email addresses for every contact in just one-click. Increase opens, lower bounce rates and get more replies.
  
• Use 26+ filters in Prospect IQ to build airtight lists of accounts and prospects. Download your lists as a CSV and move them directly to a sequence in Klenty’s sales engagement platform.

Sales Engagement:

• Once you’ve added your contacts from Prospect IQ to Klenty’s powerful tool for sales engagement software, you can automatically engage your entire prospect list with multichannel sales sequences. Combine calls, LinkedIn, SMS, emails, and WhatsApp in every sequence to reach potential customers wherever they’re active.
• For call-heavy sales teams, the platform comes with parallel dialing, where you can place up to 5 calls simultaneously, all in one click, to help you place 5x more sales calls.
• For personalized email outreach, the Liquid Templates feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email. Kai, Klenty’s AI Writer, scans the prospect’s website and LinkedIn profile and picks out ‘personalization points’ for your emails.
• The platform’s Cadence Playbooks helps you detect intent in prospects based on where they are in their buying journey, establish the right next steps for every prospect, and execute precisely those activities to take each prospect towards a meeting. No more blind follow-ups in your outbound sales.
• You can integrate with 5 CRMs—Salesforce, MS Dynamics, HubSpot, Zoho CRM, and Pipedrive. Its tight integration ensures an up-to-date CRM, saves hours per day by eliminating manual activities, and allows you to focus on selling.

With Klenty’s Prospect IQ + sales engagement platform, rest assured your pipeline will brim with high-quality deals, and you can drive more revenue predictably. 

Curious about how Klenty will serve your organization’s goals? Book a demo now!

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