Mailshake vs. Reply.io vs. Klenty: Which Is the Best Sales Engagement Tool Among These?

Mailshake, Reply.io, and Klenty—these are 3 of the most popular sales engagement software in the market.

But which among these is the best one for your sales team?

If this question has led you here, look no further.

Here, we’re going to give you a full picture of all the 3 platforms, their capabilities and limitations, and user reviews to help you pick the right tool for you.

Let’s get this ball rolling now.

What Is Klenty?

Klenty is a sales engagement platform that helps mature sales teams engage prospects strategically across multiple channels, execute the right next step for every prospect and generate qualified pipeline. 

Klenty helps sales teams automate and standardize every single touchpoint—from cold prospect to opportunity to closed-won—to help you build a repeatable sales process.

What Is Klenty Best For?

Klenty is best for sales teams that already have a comprehensive sales process in place. With Klenty, mature sales teams get the standardization they need along with the flexibility to run outreach that is highly tailored to their accounts. 

Let’s delve a little deeper into the different ways Klenty can help sales teams meet their goals and become better sellers:

Email-Heavy Sales Teams

For sales teams relying on email outreach and running multiple cold email campaigns, Klenty offers advanced email personalization and ensures high email deliverability to ensure all your emails land on the prospect’s primary inbox and your campaigns see high open and response rates.

Here’s a look at how Klenty helps email-heavy sales teams meet their outreach goals:

Email personalization:

• Merge Fields lets you add custom phrases, sentences and even paragraphs based on prospect type.

• Liquid Templates uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email.

• Kai, Klenty’s AI Cadence Writer, scans the prospect’s website and LinkedIn profile and picks out ‘personalization points’ for your emails. It also inserts hyper-personalized openers, ‘problem sentences’ and CTAs to your emails.

Email deliverability:

• With email validation, Klenty helps reduce bounce rates by automatically validating email addresses for both new and existing prospects.

• Email sending control—Klenty lets you limit the number of emails you send per day and stagger email sending in an irregular manner. 

• Deliverability insights give you the percentage of emails that land in the Primary Tab across different email service providers, scores your emails based on spam factors, and gives suggestions for improving deliverability.

Call-Heavy Sales Teams

Klenty’s calling features allows you to dial prospects in bulk and automatically syncs all activities, notes, and tasks to your CRM. This makes it ideal for sales teams engaging in high-volume cold calling for their sales outreach.

Here’s a deeper look at the capabilities of Klenty’s Sales Dialer:

• Parallel dialing. The dialer enables reps to place up to 5 calls simultaneously in one click, enabling you to scale your outbound call volume 5x and boost call productivity by minimizing time spent on unproductive calls.

• AI-powered call notes. Klenty’s conversation intelligence automatically generates highly detailed call notes of your calls. Also, all notes get synced to your CRM instantly. 

• Time zone detection lets you batch prospects based on their respective time zones and call them during prime business hours.

• 1-click-to-call dialer helps you dial without any manual effort. 

• Voicemail drop lets you send personalized, pre-recorded voicemails with 1 click.

• Local dial to place calls to your prospects using their area code.

• Call reports to measure your performance and find coachable points.

Intent-Driven Outreach

Klenty lets you segment prospects and run the right next steps for them based on their intent. Through this customized outreach and follow-up efforts based on the prospect’s buying journey, you can execute the right activities at the right time for every prospect.

• High Intent Detector allows you to assign points and isolate those prospects who are closer to buying than others.

• Cadence Playbooks helps you customize your outreach based on their intent. You can automatically move prospects to a different cadence based on intent, and execute precisely those activities which take each prospect towards a meeting.

Goal-Driven Outreach

With Klenty's Goals and Reports, sales leaders can set up milestones for sales reps to hit on a weekly and monthly basis. This means reps stay accountable to targets and adapt their approach to hit goals.

For every rep in their team, managers can track KPIs like:

• activity targets, 
• prospect coverage targets, and
• conversion targets. 

They also get full visibility into rep efforts across emails, calls, LinkedIn tasks, text, and WhatsApp.

What’s more, managers can spot gaps and coach reps to help them to achieve their targets.

Multichannel Outreach

Klenty empowers sales reps to make complete use of 5 different channels: 

• Phone: Place calls and voicemails in one click without the distraction of dialing.

• Email: Personalize email text and videos with prospect data at scale.

• LinkedIn: Complete tasks like InMails and connect requests in a click with personalization.

• SMS: Use text messaging to complement your cold calls and boost your chances of striking a conversation.

• WhatsApp: Schedule and send personalized WhatsApp messages in one click. 

Through a full-fledged and automated multichannel outreach, reps can reach prospects wherever they are, and book more meetings—all at scale.

Plus, Klenty’s multi-channel inbox collates all prospect communication across all channels in one place, so you can manage prospect interactions without the pain of switching tabs.

Pros & Cons of Klenty

Pros of Klenty

• Powerful dialer for cold calling. Klenty’s powerful Sales Dialer enables parallel dialing, where you can place up to 5 calls simultaneously, all in one click to help you place 5x more calls. The dialer also logs all notes to your CRM, allows you to send voicemails in a click, and batch prospects according to their time zone.

• Intent detection. Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent. You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities which take each prospect towards a meeting. No more blind follow-ups.

• Set clear goals for reps. With Klenty’s Goals and Reports, managers can set daily, weekly, and monthly targets for the sales team, get them to commit towards targets for activity, prospect coverage and conversion, and spot gaps as they happen (not after) to ensure timely interventions.

• Advanced email personalization. At Klenty, email personalization doesn’t stop with just placeholders. The ‘Liquid Templates’ feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email. 

• Tight integrations that ensure updated CRMs. Klenty smoothly integrates with 5 best CRMs—Salesforce, Microsoft Dynamics 365, Hubspot, Zoho, and Pipedrive. The advanced integration capabilities include triggers to automatically update contacts from Klenty to CRM and auto-syncing of metrics like opens, clicks and replies along with email conversation history to the CRM. The tight integration ensures an up-to-date CRM and saves hours per day by eliminating manual activities and allows you to focus on selling.

• Helps sales teams consolidate their tech stack. Apart from its sales engagement platform, Klenty also offers platforms to source accurate contact data of ideal buyers (Prospect IQ), schedule meetings automatically with prospects (Schedule IQ), and analyze your calls using AI (Call IQ). With Klenty, you can effortlessly consolidate your tech stack to work with a unified data foundation for all the stages of the sales cycle.

 Cons of Klenty

• User interface. Klenty’s UI can take a few minutes to get used to.

• Pricing. Due to advanced capabilities, the product’s pricing can be a little out of reach for small businesses.

• Not suitable for spray-and-pray. Getting the most out of Klenty requires you to set up a well-planned sales strategy, which can be a bit daunting for teams that use a spray-and-pray approach to outbound.

What Is Mailshake?

Mailshake is a sales automation platform that helps you automate outreach at scale and get more replies for prospects.

Mailshake puts your lead generation on autopilot by helping you connect with thousands of prospects all at once with personalized messages—through email, social and phone.

With a steady stream of engaged leads flowing in regularly, sales reps can book more meetings, close more deals, and increase your revenue.

What Is Mailshake Best For?

Mailshake is best for sales teams to run emails to hundreds of recipients without manual work.

It’s also highly suitable for founders and startups looking to grow their business and reach more potential customers without spending hours sending emails one-by-one.

Email-Heavy Sales Teams

Here are some of the email-specific features that’ll be handy for sales teams that runs multiple cold email campaigns: 

• Mail Merge: With Mailshake, you can create a mail merge to easily send one customized email to an entire group of contacts at the same time. Save time by uploading your list of contacts to Mailshake in just seconds.

• Automated Email Follow-up: Mailshake allows you to add automatic follow-ups—a new email or a reply to a previous message—to your outreach campaigns. What’s more, you can choose from a set of pre-crafted email body templates for your follow-up emails to save time.

• AI Writer: Named SHAKEspeare, this AI-powered email writer is trained on data from 1000s of cold email campaigns. Once you give your business and goals as inputs, the AI writer gives you 3 versions of email copy.

• Email Copy Analyzer: Mailshake also comes with an in-app copy analyzer that checks your subject line, email copy, length, and links to give you specific recommendations of how to improve deliverability and readability.

• Email Domain Setup Assistant: To improve your deliverability, Mailshake ensures full email setup done for you without any technical know-how. This helps sales reps to quickly generate new email domains that have a high sending reputation.

Multichannel Outreach

Mailshake offers 3 channels for your outreach: 

• Emails: Insert personalized emails at scale with high deliverability.

• Phone: Its VoIP dialer allows you to make calls using any phone number of your choice, directly from within the Mailshake application.

• LinkedIn: Automate LinkedIn-specific tasks like sending messages, profile views, and connection requests.

Pros & Cons of Mailshake

Pros of Mailshake:

• Strong email deliverability. Mailshake’s email warm up tool warms up your email domain to improve your sender score, and pauses sequences when a prospect replies, unsubscribes, or bounces. This means, more cold emails landing in prospect inboxes, more replies, and more meetings booked per rep.

• AI assistance to write and analyze emails. SDRs don’t have to rack their brains trying to come up with email copy and subject lines that get opens and replies. With AI, they can write dozens of emails in a matter of minutes, all with a high chance of success.

• Ability to catch leads who turn hot. The Lead Catcher feature ensures reps don’t miss any leads, and reach out to them the moment they turn hot.

• Unlimited free calling minutes. The ‘Sales Engagement’ package comes with unlimited free dialer minutes for North American phone numbers, enabling you to grow your cold call outreach without any constraints.

• Prospects view. The Lead Catcher feature gives you a bird’s eye view of a prospect and see every email, social message, and phone call they've received across multiple campaigns.

Cons of Mailshake:

• No powerful dialing capabilities. Mailshake doesn’t allow sales reps to dial more than one number at a time, which could be disadvantageous for sales teams that depend heavily on outbound calls. Also, users have reported on G2 that Mailshake’s dialer isn’t as automated as its email capabilities and also of poor call quality.

• Lack of behavior-based playbooks. Mailshake doesn’t possess playbooks that customize your outreach and follow-up efforts based on the prospect’s intent and behavior. This could lead you to execute the same activities for every prospect without considering their buying journey.

• Lack of goal-driven outreach capabilities. Mailshake lacks the ability to set pre-defined outreach goals (like, contact X prospects every day) for reps, which can help focus their outreach efforts and allows managers to track the reps’ performance.

• Basic CRM integrations. Advanced capabilities like syncing conversation history with prospects and tasks to the CRM are not found.

• Basic email personalization capabilities. Mailshake doesn’t provide advanced email personalization features like changing the email content based on when the prospect receives and opens the email. 

• Lack of free trials. Mailshake does not provide any free trials. This could impact cost-conscious buyers like growing sales teams, as free trials empower them to make informed decisions and avoid paying for features they might not need.

Check out the best 10 Mailshake alternatives here.

What Is Reply.io?

Reply.io is a sales engagement platform that helps sales teams reach out to prospects across 5 different channels—email, phone, LinkedIn, SMS, and WhatsApp—and book more meetings.

What Is Reply.io Best For?

Sales teams can use Reply.io to scale their outreach efforts across multiple channels without compromising on personalization.

Email-Heavy Sales Teams

Here are some of the email-specific features that’ll be handy for sales teams that runs multiple cold email campaigns: 

• AI Writer: Reply.io has its own conversational AI, Jason, that creates sales emails, responds to prospects, and books meetings with them on your behalf. This tool creates initial emails, responds to basic customer queries and is competent enough to tackle common sales objections like "not interested" and "not now" with appropriate responses.

• Email Templates: Reply.io has a repository of 40+ email templates proven to get highest open and reply rates. To boost your email outreach efficiency, you can use these templates for your cold emails or use these as inspiration to come up with your own email copies.

• Email Validation: Reply.io verifies emails on deliverability, bounce rate, and other criteria to increase sequence performance and reduce the chance of getting noticed by spam filters.

Call-Heavy Sales Teams

Here’s a deeper look at the basic calling capabilities of Reply.io:

• Cloud Calls: Make calls directly from the Reply interface and from Reply Chrome Extension using VoIP technology. Rent phone numbers within the platform.

• Local Dial: Use a rented local phone number that updates to the area code in relation to the contacts you’re attempting to reach.

• Inbound Calls Transfer: Automatically transfer inbound calls to rented phone numbers to your actual phone number. 

Multichannel Outreach

Reply.io lets you reach out your prospects via automated sequences through 5 channels: 

• Email: Personalize your cold emails at scale using AI and templates. 

• Dialer: Make VoIP calls directly from the interface and from Chrome Extension.

• LinkedIn: Automate tasks like LinkedIn connection request, message, view profile and InMail.

• SMS: Get in touch with your prospects through text messaging.

• WhatsApp: Add WhatsApp messages to your sequences.

Pros & Cons of Reply.io

Pros of Reply.io

• Strong multi-channel sequencing: Reply lets you engage with your prospects through multiple channels like email, calls, LinkedIn, WhatsApp, and SMS. The tool also supports multi-channel tracking and offers personalization features like conditional placeholders and video embedding to ensure your emails are tailored to your prospects.

• Strong AI assistance to write emails and respond to prospects: With Jason.ai, crafting emails and follow ups is no longer time-consuming. The tool writes emails from scratch and follow ups based on previous emails, saving reps from the cumbersome task of writing emails.

• Tech Stack Consolidation: Reply.io is a well-rounded sales engagement platform that helps you find leads, engage with them through multiple channels, track their engagement, and execute tasks to close deals faster. In other words, you can perform almost all of the sales tasks from this single software instead of investing in individual tools for specific tasks.

• Reduction in app-switching with Chrome extension and platform approach: You don't have to shuttle between tabs when it comes to doing sales outreach through Reply. With its closely integrated web app, chrome extension, and CRM, you can do everything from prospecting to engagement tracking in one place.

Cons of Reply.io

• No intent-based playbook approach: Reply doesn't offer the option to tailor your follow ups based on the prospect's buying intent. In other words, you are forced to send the same followup messages to all prospects, irrespective of whether they are sales-ready or not. This means you lose out on your chance to reach out to the hottest prospects with the right message at the right time.

• No way to drive goal-driven outreach: Reply doesn't support goal-driven outreach. A goal-driven outreach approach involves setting input goals an SDR needs to achieve to hit the revenue targets. The input goals can be the number of prospects contacted, sales activities performed, and the number of meetings booked. Reverse engineering the goals you need to achieve to hit your revenue target helps sales managers track their reps' performance and offer guidance before it is too late.

• Basic dialing capabilities: The tool offers basic dialing capabilities like click-to-call dialing, VoIP calling, and call recording. Advanced features like parallel dialer, which allows you to dial multiple numbers simultaneously, are missing.

• Basic CRM integrations: Reply lacks deep CRM integration features like deal stage automation to automatically add prospects to appropriate cadences depending on the deal stage they enter. 

• No intent detector: There's no way to identify the buying intent of your prospects in Reply. When you are intent blind, you have no option but to give the same level of attention to every prospect. On the other hand, with an intent detector that scores your prospects based on the intent signals like email opens or clicks, you'll be able to identify and prioritize your hottest prospects easily.

Discover 10 effective Reply.io alternatives here.

Pricing of Klenty, Mailshake & Reply.io

Klenty Pricing:

Here are the pricing details for the different plans that Klenty offers.

• Startup plan: $50/user/month (billed annually) and $60/user/month (billed quarterly). Comes with email deliverability, email personalization, sales ops, reply optimization, and task management features. 

• Growth plan: $70/user/month (billed annually) and $85/user/month (billed quarterly). Everything in Startup + multichannel outreach, CRM integrations, intent-based follow-ups (cadence playbooks), and sales management features.

• Pro plan: $100/user/month (billed annually) and $125/user/month (billed quarterly). Everything in Growth + Goals and Reports, 200 credits (Phone+Email), account-based prospecting, and website tracking.

• Enterprise plan: Customized plans available. Everything in Pro + IP-based login restrictions, quarterly customer success review, and advanced deliverability insights.

Mailshake Pricing:

• Email Outreach plan: $58/user/month (billed annually). Enables users to access the tool’s email features, and is suitable for marketers and founders whose workflow involves a lot of cold email campaigns. 

• Sales Engagement plan: $83 per user per month (billed annually). Comes with multi-channel capabilities—email features in the previous plan, plus phone dialer for cold callers and LinkedIn automation for social selling. 

Reply.io Pricing:

• Free plan: Offers 200 data credits to source email addresses of prospects. 

• Starter plan: $60/user/month. Offers 1 mailbox, 1k data credits, and basic email automation features like email sequences and email metrics tracking.

• Professional plan: $90/user/month, Offers 2 mailboxes, 1k data credits, and multi-channel engagement features like Advance Reporting and Roles and Permissions.

• Custom plan: Customized plans available. Includes everything in the Professional plan plus advanced features like professional network automation and live chat support with 2-minute response time.

What Are Users Saying About Mailshake, Reply.io & Klenty?

A sales engagement platform is a significant investment for your organization, and a wrong decision can prove to be costly. 

So, checking reviews on G2 from users who have used the solution you’re evaluating will give you valuable insights about its pros and cons, helping you make a well-informed decision. 

That said, let’s see some of the reviews on G2 for Mailshake, Reply.io and Klenty.

Mailshake’s G2 Reviews:

Reply.io’s G2 Reviews:

Klenty’s G2 Reviews:

Which Tool Should You Choose?

Both Reply.io and Mailshake let you execute multichannel outreach, but they both are built for activities across multiple channels. 

For successful outreach, you need to send the right message across the right channel at the right time. This is what Klenty was built for.

Klenty helps you deliver on your pipeline goals by enabling sales reps to plan, execute, and track their outreach across multiple channels and persistently follow up—all at scale.

Klenty also comes with affordable pricing plans, coupled with excellent customer support that’s always free of cost, to ensure the continued success of growing sales teams.

Book a demo now to see how Klenty can help you crush your sales goals!