25 Best Sales Outreach Tools to Close More Deals in 2024

Remember the good old days when B2B sales professionals relied on their trusty landline phones and a massive stack of business cards to close deals? 

Today, the B2B landscape has drastically evolved into a dynamic and technologically-driven environment. With all the snazzy new tools and digital communication channels at their disposal, B2B sales reps have a whole world of possibilities for reaching a wider audience and driving meaningful conversations.

While the strategies and methods have evolved, the objective of B2B sales outreach remains the same—forging real connections and converting prospects into satisfied customers.

 But let's be real—juggling multiple channels, finding and curating relevant leads, crafting hundreds of personalized messages, and keeping track of it all can become super complicated super quick. Not to mention the hours you'll spend doing the same repetitive tasks.

This is why you need a powerful B2B custom sales outreach tool to supercharge and scale your sales outreach efforts. But how do you know if you need one for your sales team? And which is the best tool in the market? We'll spill everything in this blog.

But first…     

With a custom sales outreach tool, you can:

• sift through vast databases to identify high-quality leads instantly
• personalize outreach efforts and run successful sales outreach campaigns at scale
• improve engagement with multi-channel sequences to boost reply rates
• segment customers based on where they are in the buyer’s journey 

What’s the Difference Between a Sales Outreach Tool and a CRM?

When talking about sales outreach tools, reps can get it mixed up with a Customer Relationship Management (CRM) system. While both play a critical role for sales teams, they are far from similar. 

A CRM software is all about organizing customer data, keeping track of interactions, and managing the sales pipeline. It is a one-stop hub for managing customer relationships and gathering insights. 

On the other hand, an outreach tool is focused on automating the outreach process. It has advanced features and automation capabilities that help you find leads, connect with them, and nurture them through automated campaigns and follow-ups.

When it comes to sales engagement, sales outreach tools become essential. They automate various tasks in the outreach process, making it a breeze to reach a larger audience in no time. What's more? They usually work seamlessly with different platforms, providing you with a central hub to handle and monitor multi-channel outreach.

If you've not yet leveraged a sales outreach platform, you're missing out on a ton of possibilities in your sales outreach strategy. Let's explore them in detail.

Why Do You Need an Outreach Tool for Sales?

As per McKinsey, automating sales tasks can help companies cut their overall costs by 15%. Given how companies are tightening their purse strings to navigate this uncertain economy, using sales outreach tools to automate some of your non-revenue generating activities makes more sense.

That said, here are 3 reasons how using a sales outreach tool can help you boost sales:

Engage at Scale Using Multiple Channels

An outreach sales tool consolidates multiple communication channels into a single platform—email, phone, social media, text messaging, etc. This saves you the hassle of switching between different tools and streamlines your outreach efforts. 

You can manage and track all prospect interactions from a single place, ensuring efficient and consistent communication. Plus, outreach tools enable you to set up sales sequences to save time and improve sales performance.

Automates Mundane Tasks

Did you know 60% of companies can save 30% of their time with automation? This includes sales organizations too. With an outreach tool, you can automate repetitive tasks like lead prospecting, building segments, creating and scheduling personalized emails at scale, making calls, etc. 

This frees up your time, allowing you to focus on more important activities like building customer relationships and closing deals.

Provides Metrics to Track Your Outreach

Outreach tools generate detailed metrics and reports that give you insights into the performance of your campaigns. You can track key metrics like open rates, response rates, and conversion rates to evaluate campaign performance and make data-driven decisions. 

By digging into these numbers, you can identify areas of improvement, fine-tune your strategies, and allocate resources effectively.

Now that we’ve established why sales outreach tools reign supreme, let’s dive into our top recommendations that are worth every penny.

25 Powerful Sales Outreach Tools To Win More Deals

1. Klenty

Klenty is a sales engagement platform that helps you systematically execute outreach on multiple channels, follow up consistently and open new conversations. It helps growing sales teams:

• create multiple sales sequences based on prospect engagement
• plan, execute, and track outreach across multiple channels
• create and send personalized emails and follow-up messages
• prioritize accounts with the highest engagement

What's more? You can use AI Cadences to craft entire sequences of personalized emails, LinkedIn Messages, and call scripts in less than 2 minutes. Klenty also easily integrates with leading CRM platforms like Salesforce, Hubspot, Pipedrive, Microsoft Dynamics, Zoho, Zapier, and Slack, helping you leverage a full-stack cold outreach tool for your entire sales team.

Here's how Klenty helps you crush your sales goals every time:

Builds Hyper-Personalized Cold Outreach Campaigns

Klenty helps you hyper-personalize your cold email outreach at scale. Forget about those boring generic templates and create email sequences tailored to each prospect's interests. Klenty’s Liquid Templates allow you to easily tweak your email copy based on date, time, persona, and other prospect details.

What's more? With Klenty, you can automate email delivery and ensure they are delivered to the prospects at the right time.

Automates All Follow-Ups to Ensure Consistent Outreach

Managing multiple prospects and following up on time can be quite a hassle. Klenty simplifies this process by automating the entire follow-up sequence. You can easily schedule multi-channel sequence steps with strategic intervals and send new emails as follow-ups in the same thread.

Klenty also lets you automatically select and skip holidays unique to your prospect list. This ensures your follow-ups are respectful and considerate of their personal and professional schedules. Plus, Klenty has safety filters in place to ensure a prospect is not contacted twice within a 12-hour window.

Tailors Messaging as per Prospects’ Buying Journey

Klenty goes above and beyond to help sales teams tailor their messages to their prospects' buying journeys. Klenty equips you with top-notch tools and features- like Cadence Playbooks to deliver relevant and timely messages to every lead based on where they are in the sales cycle. You can create dynamic email sequences that adapt to their progress and engagement, capturing their attention and driving meaningful interactions.
Klenty also allows you to set up triggers based on prospect behavior or specific actions. These triggers automatically segment prospects into different sales sequences ensuring they receive messages that align with their individual requirements.

Provides a Single Platform for Multiple Channels

With Klenty, you can consolidate your outreach efforts into one unified hub. We help you manage and execute multi-channel outreach campaigns, including emails, phone calls, text messages, LinkedIn, and WhatsApp. No more juggling multiple tools and platforms–we make your workflow smoother, saving you time and effort.

And the best part? Klenty’s multi-channel inbox allows you to view and reply to communications across all channels in one convenient place.

Pricing: 

Startup: $50 per user/month billed annually

Growth: $70 per user/month billed annually

Pro: $100 per user/month billed annually

G2 Rating: 4.6/5

2. SalesHandy

SalesHandy is a cold email outreach tool that helps you schedule and send hundreds of emails at once. It offers multi-staged automation based on how your prospects engaged with your last email. And if you want to add a personal touch, you can use merge tags to edit your email campaigns on the fly. It comes with features like:

• writing assistance to write better emails
• sender rotation to use multiple accounts to avoid spam filters
• email personalization to avoid emails landing in the spam folder
• automated follow-ups
• centralized dashboard to track multiple inboxes
• detailed sequence reports

You can easily integrate SalesHandy with major email providers like Gmail, Outlook, G Suite, Outlook 365, etc. Additionally, you can also integrate it with platforms like Zapier and SalesBlink.

Pricing:

Basic: $27 per month

Pro: $79 per month

Scale: $150 per month

G2 Rating: 4.7/5

3. Pipedrive

Pipedrive is a CRM platform that helps you track leads, measure key activities, and streamline sales workflows through a visual sales pipeline. It automates emails, reminders, and follow-ups to boost customer engagement and drive new leads down the sales funnel. Its key features include:

• customizable pipeline to match different sales cycles
• creating targeted lists for personalized communications
• customizable web forms
• detailed reporting on sales and key activities
• revenue forecasting based on your sales pipeline

Pipedrive integrates with 350+ platforms, including Hubspot, Gmail, Microsoft Teams, Slack, and Zoom.

Pricing:

Essential: $9.90 per user per month, billed annually

Advances: $19.90 per user per month, billed annually

Professional: $39.90 per user per month, billed annually

Power: $49.90 per user per month, billed annually

Enterprise: $59.90 per user per month, billed annually

G2 Rating: 4.2/5

4. GMass

GMass is another email automation tool that helps you personalize and schedule emails, build email lists from existing contacts, and automate follow-ups. It also offers interesting features like:

• customized behavior-based email outreach campaigns
• A/B testing
• saving outbound emails as templates
• analyzing prospect sentiment to determine high-intent customers

You can download the tool as a free Chrome extension to send up to 50 emails daily.

Pricing:

Standard: $19.95 per user per month

Premium: $29.95 per user per month

Enterprise: $49.95 per user per month

Team: $125 for 5 users per month

G2 Rating: 4.7/5

5. Woodpecker

Woodpecker is an outreach prospecting tool that helps B2B companies scale their outreach efforts. It helps them connect with prospects through relevant and personalized email sequences. But that’s not all. You can use this tool to:

• validate prospect details in real-time for better email deliverability
• automate follow-ups
• run multi-channel campaigns
• track metrics like open, click, response, and bounce rates

Woodpecker can easily integrate with leading platforms like Pipedrive, Hubspot, Calendly, Slack, Zapier, and more.

Pricing:

Cold email: $54 per month per email slot

Sales assistant: $64 per month per email slot

Agency: $69 per month per email slot

G2 Rating: 4.3/5

6. Mailshake

Mailshake is a sales platform that helps you automate your outreach efforts—from identifying the right prospect to sending them targeted emails and following up. It allows you to:

• identify the most engaged leads
• send automated LinkedIn messages for multi-channel social selling
• manage performance with advanced reporting and analytics
• automate personalized campaigns across phone, email, and social

Mailshake can easily connect with a number of leading CRMs, email providers, and other integrations.

Pricing:

Email outreach: $58 per user per month, billed annually

Sales engagement: $83 per user per month, billed annually

G2 Rating: 4.7/5

7. Snov.io

Snov.io is an all-in-one sales platform that helps you find and verify emails, warm up your email addresses, and send drip campaigns. You can use it to:

• collect email leads from different sources
• create personalized drip campaigns
• track crucial email metrics
• discover your competitors' lead-generation strategies
• find and reach out to the right investors

You can integrate Snov.io with over 5,000 tools and apps, including Hubspot, Salesforce, LinkedIn, and Facebook.

Pricing:

Trial: Free

Starter: $30 per month

Pro: $75 per month

Managed service: $2,999 per month

G2 Rating: 4.5/5

8. Lemlist

Lemlist is an email outreach tool that helps you personalize your emails, automate follow-ups, and scale your outreach efforts. It lets you connect with prospects through multiple channels like email, phone, LinkedIn, and more. 

This tool not only helps you personalize your email content but also images and videos. Other features of Lemlist include:

• email warmup
• better email deliverability
• scheduling emails and follow-ups
• integration with major CRM platforms

Pricing:

Email outreach: $50 per user per month

Sales engagement: $83 per user per month

G2 Rating: 4.2/5

9. Mixmax

Mixmax is a sales engagement and outreach prospecting tool that helps you create engaging sequences across email, phone, and social media. You can use it to:

• add clever CTAs, interactive images, and documents in outreach emails
• create and schedule personalized email sequences
• track analytics to evaluate campaign performance

You can integrate Mixmax with a number of leading platforms, like Salesforce, Slack, LinkedIn Navigator, Twitter, Trello, Zoom, etc.

Pricing:

SMB: $29 per user per month

Growth: $49 per user per month

Growth + Salesforce: $69 per user per month

Enterprise: Custom pricing

G2 Rating: 4.6/5

10. SalesBlink

SalesBlink is a comprehensive sales prospecting platform that helps you find the right prospects and build personalized outreach campaigns. It offers advanced capabilities like:

• multi-channel sales sequencing at scale
• email content and image personalization
• scheduling and tracking meetings
• email warmup for improved deliverability
• subject line and email signature generator

Pricing:

Basic: $39 per user per month

Professional: $59 per user per month

Enterprise: Custom pricing

G2 Rating: 4.5/5

11. Hubspot Sales Hub

Hubspot's Sales Hub is a CRM platform that provides businesses with an array of tools and features to streamline and optimize their sales processes. With Sales Hub, your sales team can easily handle all the new leads, prospects, and customers right from the start till the end of the sales cycle. It includes features like:

• a fully featured sales CRM
• personalized emails and follow-up messages
• sales engagement tools
• quote and configure-price-quote (CPQ) functionality
• reporting and analytics

You can integrate Sales Hub with 1,400+ tools in HubSpot's App Marketplace.

Pricing:

Starter: $45 per month

Professional: $450 per month

Enterprise: $1,200 per month

G2 Rating: 4.4/5

12. Reply

Reply is an AI-powered sales engagement platform that helps you create new opportunities at scale. It allows you to sift through their B2B database using filters to build laser-focused prospect lists. The outreach sales software also allows you to:

• generate customized multi-channel sequences
• automate basic customer responses with its sales automation capabilities
• A/B test your messages
• improve LinkedIn outreach with semi-automated connection requests and messages
• validate prospect details for better cold email deliverability
• track metrics to analyze your outreach efforts

You can integrate Reply with major platforms like Gmail, Outlook, Hubspot, Salesforce, and more.

Pricing:

Starter: $60 per user per month

Professional: $90 per user per month

Custom: Custom pricing

G2 Rating: 4.6/5

13. Salesloft

Salesloft is a sales engagement platform that helps businesses automate and optimize their outreach effort. It comes with a suite of tools and features that amp up sales productivity, boost customer engagement, and drive better results. Salesloft is an excellent tool to streamline your communications, track customer interactions, and personalize outreach at scale. You can use it to:

• personalize and automate email outreach campaigns and follow-ups
• track the performance of your sales sequences
• Analyze your pipeline and forecast strategies to boost lead engagement

Pricing: Salesloft offers 3 packages—essentials, advanced, and premier. They have custom pricing for all.

G2 Rating: 4.5/5

14. Cirrus Insight

Cirrus Insight is a sales outreach platform for account executives, sales managers, sales ops, and CRM admins. It helps you automate outreach and set up sales cadences. With Cirrus Insight, you can:

• automatically sync your emails and meetings with Salesforce
• automate scheduling and personalize booking pages
• save best-performing outreach emails as templates
• run multi-touch campaigns with a sequence of emails, phone calls, and follow-ups

Pricing:

Salesforce Sync: $10 per user per month, billed annually

Pro: $21 per user per month, billed annually

Expert: $29 per user per month, billed annually

G2 Rating: 4.2/5

15. SmartReach

SmartReach is a sales enablement software that helps large sales teams engage with prospects and boost ROI. It helps you personalize and send emails and follow-ups right from your mailbox. With SmartReach, you can:

• find prospects on LinkedIn and add them to your SmartReach account
• sync prospects from your CRM or upload them using CSV files
• add detailed information about your prospects with unlimited custom columns
• automate multi-channel sales engagement sequences
• personalize content and validate emails
• improve campaigns with detailed reporting
• collaborate with your team via a shared inbox

You can integrate SmartReach with leading platforms like Google Workspace, Outlook, Hubspot, Salesforce, Pipedrive, Zoho, Zapier, and more.

Pricing:

Email outreach: $29 per user per month, billed monthly

Sales engagement: $49 per user per month, billed monthly

Agency: Custom pricing

Enterprise: Custom pricing

G2 Rating: 4.8/5

16. Yesware

Yesware is a sales outreach tool that helps B2B sales teams manage their sales pipeline right from their Gmail or Outlook inboxes. It offers tools to track email outreach activity, determine what does or doesn't work, and collaborate with the team to boost results. With Yesware, you can:

• automate sales calls, emails, and social media outreach
• save top-performing emails as templates
• schedule meetings
• analyze sales intelligence reports to evaluate campaign performance

Yesware also integrates seamlessly with major platforms like Salesforce, LinkedIn, Gmail, Zoom, and Clari.

Pricing:

Pro: $15 per user per month, billed annually

Premium: $35 per user per month, billed annually

Enterprise: $65 per user per month, billed annually

Custom: Custom pricing

G2 Rating: 4.4/5

17. Overloop

Overloop is a sales engagement platform that helps you crush your sales quota with multi-channel hyper-personalized outbound campaigns. From starting the sales conversation to closing the deal, you can manage all your outreach efforts on a single platform. Other features of the tool include:

• building and enriching prospect lists from LinkedIn
• automating email sequences and follow-ups
• running personalized multi-channel outbound campaigns at scale
• tracking analytics to improve the performance of your sales team 

You can integrate Overloop with major CRMs like Hubspot, Salesforce, and Pipedrive. You can also integrate it with Calendly to book meetings or with Slack for real-time notifications.

Pricing: Overloop offers a single plan with all features at $99 per user per month.

G2 Rating: 4.3/5

18. Wiza

Wiza helps you convert LinkedIn prospects into an email list. It is specifically designed for LinkedIn cold outreach, helping you generate leads from LinkedIn at scale. It also allows you to:

• export up to 2,500 leads at once from any LinkedIn Sales Navigator search query or saved list
• scrape and find information for your prospects with 99% accuracy
• enrich your prospects with accurate data, or simply export as a clean spreadsheet
• sync prospects to existing CRM
• validate data in real-time to reduce bounce rates and improve email deliverability

You can integrate Wiza with platforms like Hubspot, Salesforce, Pipedrive, Salesloft, and Zapier.

Pricing:

Micro: $30 per user per month

Pro: $50 per user per month

Growth: $100 per user per month

G2 Rating: 4.4/5

19. AutoKlose

AutoKlose is an all-in-one sales engagement and B2B data platform. It helps you:

• target the right prospects with their huge database of verified B2B leads
• engage and convert prospects into customers through automated personalized email sequences
• grow your business by managing the team, monitoring campaign performance, and analyzing reports

You can easily integrate AutoKlose with platforms like Salesforce, Hubspot, Pipedrive, Calendly, Salesflare, and Copper.

Pricing:

Auto Kloser: $49.99 per user per month, billed annually

Advanced Kloser: $59.99 per user per month, billed annually

Accelerated Kloser: $89.99 per user per month, billed annually

G2 Rating: 4.6/5

20. NinjaOutreach

This is one of the best sales outreach tools if your target audience is influencers. It helps you sift through millions of influencer insights to create effective influencer outreach campaigns. NinjaOutreach makes it easier to:

• find business profiles and influencers from any niche and location
• manage all your influencer outreach campaigns seamlessly with built-in CRM
• organize leads with filters and notes
• track conversation histories and email opens, clicks, and replies

You can integrate NinjaOutreach with platforms like Hubspot, Zoho, Zapier, Mailchimp, and Infusionsoft.

Pricing:

Flex (for individuals): $155 per month, billed annually

Silver (for professionals): $255 per month, billed annually

Silver plus (for businesses): $459 per month, billed annually

G2 Rating: 4.0/5

21. SendPulse

SendPulse is a multi-channel sales outreach tool that helps you boost revenue, improve workflows, and engage your customers. It streamlines the end-to-end sales process, allowing you to manage everything from a single, user-friendly dashboard. With SendPulse, you can:

• automatically move new contacts to your CRM and organize existing customer data
• reach out to leads through email or chatbot from their contact card in your CRM
• Track customer interaction history and insights to build solid sales pipelines and shorten the sales cycle
• manage your team on one platform to improve collaboration

SendPulse can integrate with 40 platforms, including Pipedrive, WooCommerce, Hubspot, Shopify, Typeform, and Zapier.

Pricing:

Standard: $6.40 per month, billed annually

Pro: $7.68 per month, billed annually

Enterprise: $10.75 per month, billed annually

G2 Rating: 4.6/5

22. Outreach

Outreach is a sales engagement platform that helps B2B sales teams increase deal velocity and win rates. It uses machine learning to personalize communications, send automated alerts, and track sales metrics. It also helps you:

• run customized multi-channel outreach campaigns through email, voice, text, and social media
• streamline all sales activities into an intelligent sales workflow
• analyze insights to maximize sales outreach
• drive revenue while reducing costs and risks

You can integrate Outreach.io with leading platforms like Hubspot, LinkedIn Sales Navigator, and Snowflake.

Pricing: Outreach.io offers three plans—Standard, Professional, and Enterprise, with custom pricing for all.

G2 Rating: 4.3/5

23. UpLead

UpLead is a B2B prospecting tool with over 54 million profiles. It  offers to build clean prospect lists with 95% data accuracy. You can use the tool to:

• find the right leads using 50+ filters
• get crucial prospect information and verify their data in real-time
• identify and engage with high-intent buyers
• export all information to your CRM

You can easily integrate UpLead with multiple platforms, like, Zapier, Zoho, Salesforce, Pipedrive, Salesloft, Mailshake, and more.

Pricing:

Essentials: $74 per month

Plus: $149 per month

Professional: $299 per month

G2 Rating: 4.7/5

24. PersistIQ

PersistIQ is a sales engagement platform for small teams. It helps you find new customers, start conversations, and personalize your sales outreach at scale in one easy platform. With this sales outreach tool, you can:

• find prospects and their emails on LinkedIn and automatically add them to your outreach campaigns
• automate personalized emails, calls, and tasks to accelerate the sales pipeline
• A/B test messages, analyze results, and sync data with your CRM
• analyze performance across your organization

You can integrate PersistIQ with Copper and Salesforce. You can also sync records and add contacts to PersistIQ Campaigns directly from your CRM.

Pricing:

Essentials: $59 per user per month, billed annually

Premium: $99 per user per month, billed annually

Teams: $59 per user per month, billed annually

G2 Rating: 4.6/5

25. Hunter.io

Hunter is an all-in-one email outreach platform that uses proprietary technology and AI to find, verify, and enrich contact details. You can use this sales outreach tool to:

• maximize the potential of your prospecting lists, and increase your reply rate
• create personalized emails and schedule follow-ups at scale
• send bulk cold emails without triggering spam filters
• get accurate reports and analytics to track campaign performance

You can integrate the tool with Google Sheets, Zapier, Hubspot, and other major platforms.

Pricing:

Starter: $49 per month, billed monthly

Growth: $149 per month, billed monthly

Business: $499 per month, billed monthly

G2 Rating: 4.4/5

An outreach tool will help you speed up the sales process, making it more efficient and streamlined. But there isn't a one-size-fits-all solution. You must carefully assess your needs, goals, and challenges to determine the best sales outreach tool. You must also consider other important factors and features to make an informed decision. Let's explore what these are.

How To Choose the Ideal Outreach Sales Tool?

There are 5 crucial factors that you must consider to identify the best tool for you:

A/B Testing

Look out for sales outreach tools that enable A/B testing of your campaigns. This allows you to experiment with different content variations, email subject lines, CTAs, and even colors and themes to determine what resonates best with your target audience. By testing and tweaking your outreach efforts, you can optimize them to minimize bounce rates and boost conversions.

Email Tracking

Another essential factor to consider is whether the tool offers email tracking capabilities. This makes it easier to track essential metrics like open rates and click-through rates, helping you learn if the prospect opened your email or downloaded an attachment. With email tracking, you get better insights into how your prospects are interacting with your messages, allowing you to evaluate the effectiveness of your outreach and adjust your strategy.

Email Personalization

When talking about B2B sales outreach in the modern-day landscape, you cannot overlook personalization. Sending personalized emails helps you forge meaningful connections with prospects and show them that you're genuinely interested in addressing their pain points. But when dealing with a lengthy prospect list, tailoring every message to their unique needs and preferences can take eons. So make sure the outreach sales tool you're investing in offers advanced personalization capabilities to make your work easier.

Email Scheduling

Timing your emails is as important as personalizing them. But sending hundreds of cold emails at the right time manually can be time-consuming. It can also trigger spam filters, affecting your sender's reputation. An ideal outreach tool does the hard work by scheduling emails to be delivered at the specified time. You can also set intervals between individual emails to avoid getting marked as spam.

Automated Follow-Ups

Follow-up emails help you stay on top of your prospects' minds with timely and relevant messages. Outreach sales tools make this process easier. To select the best option, opt for one that helps you automate follow-up email sequences. These tools identify pre-defined conditions and triggers to send the right email at the right time. They allow you to follow up with prospects at scale without worrying about resources or manually crafting each email.

FAQs