How To Write a Good Webinar Follow-up Email? [+6 Templates]

You’ve spent weeks, if not months, preparing for the webinar. And it’s a winner. You’ve been able to successfully engage your audience while building their interest in your product. 

It’s all done and dusted, right? 

Nope, not even close. Any SDR worth their salt will argue that losing momentum right now might undo all your sweat and tears. 

To prevent this and move your webinar participants further down the sales funnel, your next step must be sending follow-up webinar emails.  

Here, in this blog post, we give you 6 stellar templates and a quick checklist to nail the perfect webinar follow-up email to book more meetings and maximize conversions.

Why Follow-up After a Webinar?

Webinars attract high-quality leads. These are individuals who are interested in your niche and your product. They’re actively looking for a solution your company can provide. This shoots up their chances of converting into paying customers. 

And so, leaving them high and dry after a dazzling webinar is like ending a roller coaster ride right before it plunges down that heart-pounding drop.

Radek Sadurski, Enterprise Team Manager at ClickMeeting, a platform for hosting webinars, puts this better: “Follow-ups done right are as vital as running a webinar itself. Creating a thoughtful webinar follow-up email campaign will help you to stay in touch with your leads.”     

Expecting them to reach out and sign up for your offerings on their own is wishful thinking. They need a guide, and that guide presents itself in the form of a post-webinar follow-up email.  Crafting the right follow-up email can work wonders in engaging your leads. This can come handy to send your webinar attendees further down the sales funnel. 

But why email? Why not a text or a call? That’s because 57% of webinar registrations come from email.

Emailing is one of the most effective ways of getting leads to sign up for your webinar. So why not leverage it to take their customer journey forward and increase webinar conversions too?

But crafting the best webinar follow-up email is an art. You must carefully reinforce key insights, address any lingering questions, and drive further engagement.

To get you started, here’s our ultimate webinar email sequence to nurture your leads and maximize your webinar’s ROI.  

6 Templates to Craft Compelling Webinar Follow-up Emails

1. Thank You Email After the Webinar

The webinar email follow-up process starts with a simple thank you message, which goes out immediately after the webinar on Day 1—the same day after the webinar. 

Webinar follow-up emails thanking the recipient for attending are often overlooked, but their importance can’t be stressed enough. Sending these follow-up emails shows that you care about the attendee and what they think. Further, it allows you to add a personal touch and create a one-to-one connection with them.

Here’s a webinar follow-up email template thanking attendees for making it to the webinar:

Subject line: {prospect}, Thanks for attending {webinar}!

Hi {prospect},

Thank you for attending our webinar on {webinar topic} today. It was a pleasure to have you, and we hope you found it an enriching and inspiring session that helps you achieve {webinar intent}.

In case you missed anything or want to revisit what we discussed today, we’ll be sharing a recording soon for you to go over leisurely. 

Please feel free to reach out to {contact details} if you have any questions. Thanks once again for joining us!

Have a great day,

{name}

{designation}

2. Follow-up Email With Recording Link

You promised your lead a recording. It’s time to deliver. The next follow-up email should ideally go out on Day 2—a day after the webinar. 

In this email, thank your lead for participating, summarize the webinar quickly, and attach the recording link. This is also the right time to encourage them to book a demo. 

Let’s take a look at a template for a webinar follow-up email containing a recording link. 

Subject line: {prospect}, as promised: {webinar} recording

Hi {prospect},

We’re grateful you took out the time to attend our webinar on {webinar topic}. For a quick recap, here’s what we discussed yesterday. 

- {takeaway 1}
- {takeaway 2}
- {takeaway 3}

We’re also excited to share that the webinar recording is now ready for you. Access the recording here.

Now, you can revisit our webinar anytime you like! And even share it with colleagues and friends if you wish to. 

If you’re curious about {solution name} after this webinar, we’ll be happy to schedule a demo for you. Let us know at {your email address}!

Have a great day,

{name}

{designation}

3. Follow-up Email Asking For Feedback

A webinar follow-up email requesting feedback is a great way to re-engage with participants and keep your webinar from slipping into the abyss.  Not to forget, it gives you an opportunity to truly learn how your leads feel and what you can do to increase webinar conversions. You can also offer them an incentive for completing the feedback form. 

Try and schedule this around 3 days after your webinar. That way, it will still be fresh in your lead’s mind and, if not, will definitely bring it to the fore again. 

Here’s a template you can use:

Subject line: {prospect}, penny (or more) for your thoughts about {webinar}?

Hi {prospect},

We hope you enjoyed our webinar on {topic}. You can catch the recording here.

To ensure we keep producing quality webinars and address such topics effectively, we’d request you to fill out a short feedback form. Gaining your valuable input on the webinar will help us identify areas of improvement and better tackle any impediments you might have faced. 

As a token of our appreciation, we’d like to offer you an exclusive {giftcard/coupon} for sharing your feedback and helping us enhance our webinar experience. 

Please complete the feedback form here. 

Thanks a lot in advance!

Have a great day,

{name}

{designation}

4. Post-Webinar Email With Bonus Resources

Around Day 5 after the webinar, you can schedule a post-webinar follow-up email with additional resources. These resources could be e-books, case studies, online courses, free tools, or anything directly linked to your webinar and can help further its impact.   Make sure these are value additions and relevant to your lead—the last thing you might want to do is spam them with irrelevant content.

Here’s a webinar follow-up email example to help you get this right:

Subject line: {Prospect}, ready to expand your mind after {webinar}?

Hi {prospect},

We hope you found our webinar helpful. We’d like to thank you again for your participation, which has made it such a success! We're getting great feedback from people like you so far. 

Coming to why we knocked on your door today—we have some resources that’ll help you get the most out of the webinar. Definitely check these out if you’re curious:

- {blog}
- {e-book}
- {recording of the previous webinar} 

For a quick recap, here’s what we discussed during our session:  

- {takeaway 1}
- {takeaway 2}
- {takeaway 3}

The insightful Q&A session made the webinar even better, with in-depth discussions into how to drive {specific} ROI, tackle {pain points}, and reduce wastage of {specific} resources. You can catch the webinar recording here. 

Lastly, if you want to give {your solution name} a whirl, feel free to request a demo or contact our sales team here.

Have a great day,

{name}

{designation}                                                                                     

5. Invitation Email for Your Future Webinars

If a lead attends one webinar of yours, chances are they’ll be open to signing up for future events. This webinar follow-up email is essentially an invitation to an upcoming webinar. It should contain all relevant details, including the topic, date, time, hosts, and the sign-up link, along with a succinct summary of what the participants can expect to gain.
Schedule this email 2 to 3 weeks before the webinar, as 13% of webinar registrations occur during this period, according to a study by GoToWebinar.

A word of caution: Make sure the new webinar is relevant to them and their stage in the buyer journey. Otherwise, your prospects might simply mark you as spam and derail your efforts.      

Let’s take a look at a webinar follow-up email sample that you can use.

Subject line: {prospect}, we’re back! Save the date!

Hi {prospect},
     
We hope you enjoyed {webinar title} you attended on {webinar date}. As the adage goes, all good things must come to an end. But that’s not the case with us!

We’re back with an exciting new webinar that is sure to help you with {webinar benefit}!      

Here is all you need to know about this new session:  
   
Webinar Topic: {topic}      

Host: {name}, {role} at {host’s company}

Date and Time: {date}, {time} {time zone} 
     
You’ll also get a chance to pick our host’s brain in the interactive Q&A session that follows! So don’t miss out! Register for the webinar here. 

Hope to see you there!

Have a great day,

{name}

{designation}

6. Following Up With Non-Attendees

The last 5 webinar follow-up email templates cover the leads that attended the webinar. But what about those that didn’t? You can’t let those leads go cold.

Following up with non-attendees allows you to re-engage them. Say you missed them at the recent webinar and share the recording link. These follow-up emails should ideally go out the day after the webinar is scheduled. 

Let’s take a look at a non-attendee webinar follow-up email sample.

Subject line: {prospect}, missed you at our webinar!

Hi {prospect},

We noticed you had signed up for {webinar topic}, but you didn’t make it to the webinar yesterday. So, we took it upon ourselves to bring you up to date with what you missed. 

Here’s the recording link that you can go over when you get a chance. 

If you have any questions about the webinar or how {your company} can help {prospect’s company}, we’d love to schedule a one-on-one call with you.  
    
Reply to this email, and we’ll get in touch with you right away!    
   
Have a great day,

{name}

{designation}

5 Essential Elements for Successful Webinar Follow-up Emails

The above-discussed webinar follow-up email templates will help you drive webinar conversions by gently nudging your prospect further down the sales funnel. But to make these templates a winner, you must master these 5 essential elements:

1. Personalize Email Subject Lines

Subject lines are your email’s first impression. If you don’t give your prospect a reason to open your email, no matter what your email is about, it’s not seeing the light of day. 

Chase Dimond, sales email expert, says, “An okay email with a great subject line will outperform a great email with an okay subject line, every time.”     

So, how do you make a great webinar follow-up email subject line? The best way is to personalize it by using the prospect’s name, company name or addressing the prospect’s pain points in the subject line.

Personalized subject lines stand out in your prospect’s inbox. They are more likely to open an email that directly addresses them. Our research finds that personalized subject lines have a 19.02% higher open rate over non-personalized ones. 

2. Keep the Email Short and Crisp

Long emails are boring and put off the reader at the onset. They won’t read all the way till the end to check if your email has value. They’ll drop it right away. 

So, keep your webinar follow-up emails short and concise. Respect your prospect’s time, and you’ll be rewarded for it. 

Kyle Coleman, SVP, Marketing at Clari, says, “Keep them short, and personalize the first line of your email to maximize opens & replies.”

A good thumb rule is to keep them below 150 words, including the salutation and the email sign-off.

3. Always Thank the Recipient for Attending the Webinar

Your prospect took time out of their busy schedule to attend your webinar. Let them know you appreciate it. Thanking them for participating is also a gesture of goodwill and lets you start the conversation on a positive note. 

Plus, it allows you to connect on a more personal level and shows you value their time and effort. 

4. Include a Strong CTA

A CTA is a must in all your follow-up emails for webinars. These emails are aimed at moving the prospect further down the sales funnel. This requires you to show the way. 

Having a strong call to action lets prospects know what their next step should be after reading your email. As you’ll see from the templates above, each webinar follow-up email informs the prospect of what’s expected from them—from signing up for a demo to registering for a new webinar.

However, make sure you don’t come off as too pushy or sales-y. CTAs like ‘Lets connect at 11 am tomorrow’ or ‘Sign up today!’ can annoy the lead. The ultimate choice is theirs, so simply suggesting the next course of action is enough.

5. Include Your Company’s Contact Information

Let’s say you did everything right, and your lead is ready to make the purchase. But there’s one small doubt they want clarified. If you didn’t include your contact details in the email, what should they do? They won’t wait for you to somehow stumble on their predicament and offer insight. They’ll probably go to someone who can address their concerns, and you might lose the sale. 

To avoid this, remember to include all contact information in all emails. Your company name, address, phone number, email address, social media handles, etc., everything must be available in your email signature for the lead to reach out in case of any concern. 

Before You Go…

The 5-ingredient recipe to the ultimate webinar follow-up email and the 6 killer templates are sure to hold you in good stead. But it’s important to remember that there is no one-size-fits-all solution to nurturing your prospects down the sales funnel. 

You need to customize these templates to suit your business and audience to increase webinar conversions. And the best way to nail the perfect follow-up email template is by A/B testing. It helps you learn which emails are getting the job done and which ones are falling short. And by comparing different versions of the same email, you can also identify why. 

So, give A/B testing a try and start building a winner webinar email sequence! 

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