A sales rep's primary time should be spent on talking with prospects and booking meetings.
Ideally, these crucial tasks should occupy the majority of their workday. But reality often falls short of this goal.
Recent studies reveal a striking inefficiency: sales reps typically spend only 36% of their work hours in direct conversation with prospects. The bulk of their time is consumed by mundane tasks such as manually dialing numbers, taking notes, and writing summaries.
These necessary but time-consuming activities significantly reduce the time available for meaningful prospect interactions
But these can be a thing of the past. With advancements in technology, sales reps can free up more time to focus on what really matters—engaging with prospects.
Introducing Sales Dialers.
Sales dialers automate manual tasks, handle the dialing for you, and give reps more time to focus on engaging with prospects and booking meetings.
In this blog, you'll discover:
- What a sales dialer is & how it works
- Different types of sales dialers
- Why you should invest in one
- How our sales dialer can be the right fit for you
What is a Sales Dialer & How does it work?
A sales dialer is essentially a tool that takes the hassle out of punching phone numbers manually. Instead of doing it the hard way, it automatically dials phone numbers for sales reps.
This means you as a sales rep can spend less time on the mechanics of connecting and more on engaging in meaningful conversations with prospects.
How it works
- The dialer automatically dials each number from the contact list which you give it, freeing you from manual dialing.
- When a prospect answers, the dialer detects & connects the call to you instantly. If it goes to voicemail, it can drop a pre-recorded message for you.
- Throughout the calling process, the dialer tracks useful metrics like call pickup rates and durations, helping you refine your strategy over time & coach reps.
3 Types of Sales Dialers + Use cases:
When it comes to sales dialers, there are different types such as:
- Power dialer
- Parallel dialer
- Click-to-call dialer
Let’s see each of them in detail.
1. Power Dialer:
A Power Dialer can automatically dial phone numbers from a predetermined list, one number after the other, without the need for manual input from you (Reps).
Using a Power Dialer significantly reduces the downtime between calls, ensuring that SDRs spend more time talking to prospects and less time dealing with the mechanics of dialing and waiting.
Use cases:
- Maximizing outreach in less time
If you're looking to expand your customer base or enter new markets, maximizing your outreach in less time is crucial. A Power dialer can help you with that as it enables your reps to connect with more prospects faster, so they can focus on having meaningful conversations.
- Targeting Homogeneous Lists
When you're dealing with lists of prospects that share similar traits, challenges, or needs, a Power Dialer can be a good pick. It allows you to efficiently work through your call list without losing connect rates, making it easier to reach out to the right people quickly.
- High Call Volume + Personalization
For sales teams juggling a high volume of calls while still wanting to personalize their pitches, a Power Dialer is essential. With CRM integration, SDRs can access specific details about each prospect instantly, allowing them to make every call impactful, even when they're dialed in quickly.
2. Parallel Dialer:
A parallel dialer is a tool that allows sales reps to call multiple prospects at the same time. In fact, a parallel dialer can make up to 350 calls per hour.
Use cases:
- High Volume Cold Calling
If your first step in reaching out to prospects is cold calling and you have a long list to get through, a parallel dialer can help you.
For example, if you want to make around 350 calls in an hour, a parallel dialer can do that for you as it allows you to call multiple prospects at once, helping you achieve your target. This way, you can skip the hassle of dialing each number manually and waiting for voicemails.
- Overcoming Poor Quality Numbers
If you're facing issues with poor phone number quality but still want to boost your daily call connection volume, a parallel dialer can be your ally.
It helps you skip over the bad numbers and focus on connecting with high-quality prospects. This way, you make the most of your time and effort, ensuring you're chatting with the right people
- Expanding Your Market
Got a huge total addressable market (TAM) and working with lower average contract value (ACV) deals? You’ll want to reach out to big lists of prospects every day to schedule meetings.
A parallel dialer can help you ramp up your calling by 5 times, allowing you to cover more ground in your outreach efforts.
3. Click-to-call Dialer:
A Click-to-call Dialer is a handy tool that lets you call prospects with just 1 click. You don’t have to deal with the usual steps of picking up the phone and dialing a number; you can start the call right from your computer.
With a 1-click- dialer, you can see a prospect's details from your CRM or cold calling software before making the call. This lets you personalize the conversation, which can lead to better results.
Use cases:
- Sales Teams Who are New to Cold Calling:
New sales reps who are just starting with cold calling might struggle with other dialers that quickly move from one call to the next.
They need a bit of time to get comfortable with the conversation, review their call scripts, and do some research on the prospects. For sales teams like these, a click-to-call dialer is a great option.
- Following Up on Previous Interactions
Sales reps often like to warm up their cold calls by sending an email or connecting with prospects on LinkedIn before making the call. This way, they can take a moment to personalize their cold call script based on those earlier interactions.
A click-to-call dialer is perfect for this because it gives sales reps control over when to start dialing, allowing them to feel fully prepared.
- Targeting a Small Group of Prospects
Now, if you’re targeting a specific niche within your total addressable market (TAM) that only has a few thousand potential customers, rushing through your cold calls with an auto dialer isn’t the best move. Why? Because you don’t want to burn through your prospect list too quickly.
A click-to-call dialer lets you take your time, ensuring you can perfect your cold calling script for each prospect before dialing.
Why Should You Invest in a Sales Dialer?
If you’re wondering whether you should invest in a sales dialer, the answer is a no-brainer: absolutely, yes! If you’re not convinced, here are some of the reasons why you should invest in a good sales dialer:
- Accelerate your dialing: Sales dialer software takes the hassle out of dialing by automating the process. Reps make more calls in less time, which translates to more booked meetings.
With the dialing taken care of, reps can focus on perfecting their sales pitches and delivering them with confidence. - Make call logging easy: Manually logging call details into your CRM can be a real pain, but sales dialer software makes it a breeze. The software integrates seamlessly with your CRM, so every call detail is recorded accurately and securely. There's no need to worry about missing important information or making data entry mistakes.
- Get better insights with data: Data is key to optimizing your cold calling strategy, and sales dialer software gives you the insights you need.
You can make use of call analytics to track crucial metrics like connect rates, talk time, and the number of calls per rep. It generates detailed reports for you to identify what's working well (so you can do more of it) & what needs improvement. - Scale up your cold calling: Reps can make more calls in less time, and the software keeps the process moving without awkward pauses or delays between calls, dialing the next number as soon as a rep is ready. This helps you to maintain the calling momentum.
How Can Klenty Be the Right Fit for You:
If you’re convinced that you need a sales dialer and want to know which one is the best on the market, we’ll make it easy for you.
There’s a sales dialer that can simplify your reps' lives and help boost sales numbers significantly.
Introducing Dial IQ by Klenty.
With its multi-mode sales dialing options (Power Dialer, Parallel Dialer, and Click-to-Call Dialer) Dial IQ can help your sales team make calls five times faster than manual dialing. Here’s what it offers:
- Parallel Dialer: Call up to five prospects simultaneously.
- Power Dialer: Dedicate specific time slots to calls without distractions, allowing your reps to focus on one call at a time.
- 1-Click-to-Call Dialer: Initiate a prospect call in real-time with just one click on their number. It pulls prospect info from your CRM, so you can personalize your cold calls like an expert.
Apart from these, Dial IQ also packs a ton of features such as,
- Integrations with popular CRMs like Pipedrive, HubSpot, and Zoho.
- AI-powered call summaries to capture key notes and action items from the call.
- Voicemail drop to leave pre-recorded voicemails without waiting for the beep.
- Local presence dialing to increase familiarity and connect rates.
You can see all of this in action. All you need to do is book a demo with us right now!
