What Is HubSpot Sequences? A Brief Guide to Features, Pricing, and More

“Is Hubspot sequences the sales engagement platform that can take your team to the next level?”

If you've found your way to this article, you're likely in the market for a sales engagement solution that can enhance your sales team's productivity and drive better results.

Let’s delve into all things Hubspot sequences, from its features to pricing details, advantages, disadvantages, and even explore alternative options. By the end of this article, you'll be better equipped to determine if Hubspot sequences are the ideal fit for your sales team's needs. 

Let's dive in!

What Is HubSpot Sequences?

HubSpot Sequences is a comprehensive sales automation tool designed to streamline your outreach efforts. Whether you're aiming to automate follow-ups, personalize sales emails, or conduct A/B tests, HubSpot Sequences offers a suite of features to enhance your sales workflow.

Features of HubSpot Sequences

• Automated Follow-Up: HubSpot Sequences empowers you to automate your follow-up process, ensuring that your prospects receive timely and relevant communication.
• Personalized Sales Emails: Craft personalized automated emails to engage your leads effectively, increasing the chances of conversion.
• Workflows: Leverage workflows to create seamless, automated processes tailored to your specific sales strategy.
• A/B Tests: Fine-tune your outreach strategy with A/B tests, allowing you to optimize your approach based on real-time data.
• Integrations: HubSpot Sequences seamlessly integrates with various platforms, enhancing its compatibility with your existing tech stack.
• Outcome Reports: Gain valuable insights into the outcomes of your sales efforts through comprehensive reports, enabling data-driven decision-making.

Pricing

HubSpot Sequences offers two sets of plans:

For Individuals and Small Teams:

• Free
• Starter
• Professional

For Businesses and Enterprises:

• Professional
• Enterprise

When considering the pricing, calculate the approximate cost based on the number of seats your team requires.

Pros and Cons of HubSpot Sequences

Now that we have understood Hubspot sequences as a platform, let's weigh the pros and cons of it as well. This would give you a better understanding of whether or not it would cater to your needs. 

Pros of HubSpot Sequences:

• Neat UI: The user interface of HubSpot Sequences is designed for simplicity and clarity, ensuring a seamless user experience.
• User-Friendly: HubSpot Sequences caters to users of all experience levels, providing an intuitive platform for effective sales automation.
• Free Trial: Explore the capabilities of HubSpot Sequences with a free trial, allowing you to assess its suitability for your sales needs.
• Best for Individuals and Small Teams: Tailored to meet the requirements of individuals and small teams, HubSpot Sequences offers a scalable solution for growing businesses.

Cons of HubSpot Sequences:

• No Dialer: HubSpot Sequences, unfortunately, lacks a built-in dialer, posing a challenge for sales teams heavily reliant on efficient calling activities. The absence of this feature may hinder the seamless integration of calling efforts into the overall outreach strategy.
• Reporting Feature - Non-Intuitive: Users have reported challenges with the non-intuitive nature of HubSpot Sequences' reporting feature. Extracting actionable insights from the data may require a steeper learning curve, potentially delaying the decision-making process for sales teams relying on prompt and data-driven strategies.
• Limited scope for advanced automation: Some users may find HubSpot Sequences to be on the more basic end of the spectrum regarding features. For businesses seeking a more robust and customizable sales automation solution with advanced features in order to automate their outreach strategy, the simplicity of HubSpot Sequences may not fully align with their sophisticated needs.
• Lack of focus on Customer Support: Reports suggest that HubSpot Sequences may not provide the level of customer support expected by users. Timely and effective support is critical for resolving issues promptly, ensuring smooth platform utilization, and maximizing the value of the software.
• No Behavior-Based Workflows: The absence of behavior-based workflows limits the adaptability of HubSpot Sequences. Users looking to tailor their strategies based on specific customer interactions and responses may find this limitation restrictive in optimizing their outreach campaigns.
• Rigid Sequences: HubSpot Sequences may be perceived as offering less flexibility in terms of designing and customizing sequences. This lack of flexibility could impact users looking for more dynamic and adaptable sales workflows tailored to their unique business processes.

HubSpot Sequences's G2 Reviews: 

A sales engagement platform is a significant investment for your organization, and a wrong decision can prove to be costly. 

So, checking reviews on G2 from users who have used the solution you’re evaluating will give you valuable insights about its pros and cons, helping you make a well-informed decision. 
That said, let’s see some of the reviews on G2 for Hubspot Sequences: 

Klenty - The Best Alternative to HubSpot Sequences for Growing Sales Teams

HubSpot Sequences is recognized as a fundamental tool tailored for individuals or small sales teams seeking streamlined outreach solutions. However, when it comes to catering to the needs of mature sales teams looking for a more advanced and comprehensive sales engagement platform, Klenty emerges as a superior alternative to HubSpot Sequences. 

Klenty is a robust sales engagement platform designed to empower sales teams and streamline their outreach efforts.

Klenty: The Alternative Addressing HubSpot Sequences’s Drawbacks for Mature Sales Teams:

Equipped with an impressive array of capabilities, Klenty takes the stage as the best substitute for Hubspot sequences. Klenty offers strong solutions that are customized to meet the demands of mature sales teams. These solutions include Cadence Playbooks, Goals, deeper CRM interfaces, and variable cadences. On the contrary, Hubspot sequences may be of interest to you if you are an individual or a small sales team, looking to automate your outreach. Klenty is committed to providing excellent customer service and a user-focused approach, making sure that the outreach efforts of your sales team are successful and optimized.

Let's delve into why Klenty might be a more appealing choice for your growing sales team.

1. Seamless CRM Integration:

Klenty boasts a seamless integration with the top five CRMs - Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, and Zoho. This ensures automated workflows and seamless data synchronization across the board, allowing your sales team to focus on building valuable relationships.

2. Email Deliverability:

Klenty offers a robust solution for email deliverability that eliminates the random intervals commonly associated with some platforms. Klenty excels in ensuring your emails reach their intended recipients effectively.

Klenty's approach to email deliverability includes:

• Email Validation: Klenty automatically validates email addresses for both new and existing prospects, significantly reducing bounce rates.
• Email Sending Control: Klenty allows you to limit the number of emails you send per day and stagger email sending in an irregular manner, ensuring a more natural and reliable email outreach.
• Deliverability Insights: Klenty provides valuable insights, such as the percentage of emails that land in the Primary Tab across different email service providers. It scores your emails based on spam factors and offers suggestions for improving deliverability. This comprehensive approach to email deliverability sets Klenty apart as a more effective option for sales teams.

3. Multi Mode Dialler: 

Unlike Hubspot sequences, Klenty equips sales teams with a robust sales dialer. This Multimode dialer helps you say goodbye to the tedious task of manual dialing. The dialer automatically calls 5 prospects at once, saving time and allowing you to make 5x more calls.

Country code Integration, Session Reporting, Local dialing and Pause and resume are few additional features of the dialer that significantly cut down on dial time, allowing you to spend more time engaging with prospects and less time on the dialing process, making Klenty the best solution for calling heavy sales teams.

4. Goal-Driven Outreach: 

Klenty supports sales teams to have a Goal-driven outreach. With Klenty, sales leaders can set up milestones for sales reps to hit on a weekly and monthly basis. This means reps stay accountable to targets and adapt their approach to hit goals.

For every rep in their team, managers can track KPIs like:

• Activity targets 
• Prospect coverage targets
• Conversion targets

They also get full visibility into rep efforts across emails, calls, LinkedIn tasks, text, and WhatsApp.

5. Intuitive Reports: 

Klenty sets a high standard with its user-friendly reporting system, significantly improving the ease of extracting actionable insights from your data. Unlike Hubspot sequences, which may leave users grappling with a less intuitive reporting system, Klenty ensures that your sales team can effortlessly access and understand critical data.

With Klenty's goals and reports, you can gain a clearer understanding of your sales processes, track performance, and make informed decisions to drive success with a comprehensive dashboard with various types of reports such as - Cadence reports, list reports, email reports, call reports and activity reports. 

6. Free Onboarding:

Klenty’s extensive onboarding process is free of cost to all of its customers. The support is customized depending on your sales team’s size and goals. What’s more, the support team will have as many onboarding calls as you need till every member of your team becomes comfortable using the platform.

7. Free 24x5 Customer Support:

Klenty’s customer support is impressively responsive—a response time of only 2.5 minutes—for the same price you pay and remains free of cost for the entirety of your customer lifespan.

8. Free Deliverability Consultancy:

Despite Klenty’s features that ensure good email deliverability, If sales teams who use Klenty encounter any email deliverability issues (like emails going to spam or having a high bounce rate), the customer support team will analyze their deliverability and provide actionable suggestions to ensure their emails land on prospect’s primary inbox. This, too, is free of cost. 

9. Free Quarterly Reviews:

Klenty takes a proactive approach in improving its customers’ performances. Every quarter, the customer support team analyzes how customers use the platform, and prepares a deck that includes customized insights like overall performance review, recommendations, and product roadmap.

10. Intent-Driven Outreach:

Klenty lets you segment prospects and run the right next steps for them based on their intent. Through this customized outreach and follow-up efforts based on the prospect’s buying journey, you can execute the right activities at the right time for every prospect.

High Intent Detector allows you to assign points and isolate those prospects who are closer to buying than others.

11. Truly Multichannel: 

Unlike Hubspot sequences, Klenty is truly Multichannel. Hubspot sequences allows you to engage via emails, calls and LinkedIn. In addition to emails, calls and LinkedIn, Klenty lets you execute SMS and WhatsApp follow-ups.

Klenty empowers sales reps to make complete use of 5 different channels: 

• Phone: Place calls and voicemails in one click without the distraction of dialing.
• Email: Personalize email text and videos with prospect data at scale.
• LinkedIn: Complete tasks like LinkedIn InMails and connect requests in a click with personalization.
• SMS: Use text messaging to complement your cold calls and boost your chances of striking a conversation.
• WhatsApp: Schedule and send personalized WhatsApp messages in one click. 

Through a full-fledged and automated multichannel outreach, reps can reach prospects wherever they are, and book more meetings—all at scale.

Plus, Klenty’s multi-channel inbox collates all prospect communication across all channels in one place, so you can manage prospect interactions without the pain of switching tabs.

12. Helps Sales Teams Consolidate Their Tech Stack:

Apart from its sales engagement platform, Klenty also offers platforms to source accurate contact data of ideal buyers (Prospect IQ), schedule meetings automatically with prospects (Schedule IQ), and analyze your calls using AI (Call IQ). With Klenty, you can effortlessly consolidate your tech stack to work with a unified data foundation for all the stages of the sales cycle.

With Klenty, build a high-performance sales team and experience premium customer service, and never compromise on your privacy. 

Want to see in action why Klenty is the best Hubspot sequences alternative? Schedule a demo today!