- Getting through to prospects at scale
- No way to execute relevant messaging
- Manual activity overload within Pipedrive
"With Klenty, every cadence was like
having a dialogue with the customer
in an automatic way"
Patricia Temiño Alamillo
Digital Business Lead, Customeer
Customeer is a Spain-based SaaS company that builds breathtaking customer experiences with marketing automation.
Customeer identified Account-based Outbound as the most efficient channel to open new market and scale revenue. With Pipedrive as their CRM, Patricia, their Sales Leader spearheaded their outreach using a cadence of cold calls and emails.
However, she soon ran into the usual Outbound problems: getting emails opened, personalization at scale, and eliminating manual work.
Patricia saw quickly that Outbound today was not what it had been a few years ago. Prospects were getting jaded, burned out and unresponsive to the standard approach of brute-forcing the same set of activities for every prospect.
“ It's getting harder and harder to book meetings with prospects” she recalled.
Customeer wanted to deliver Outbound Outreach that would meet prospects at their level of buying intent. Therefore, they classified prospects into 3 stages - Unaware, Aware, and Interested and came up with unique cadences for each stage.
Their next move was execution at scale.
Hence, Customeer was in the market for a Sales Engagement Platform to
- Flexibly adjust their intent-based outreach strategy
- Prioritize hot prospects
- Boost productivity by automating Pipedrive actions
After exploring a few different options, they landed on Klenty.