- Reaching out to leads at scale
- Insufficient reporting
- Unable to optimize outreach performance through experiments
- Hours wasted on manual CRM entry
SalesLeadGen is a London-based outbound agency, established in 2015, that provides a B2B Lead Generation service helping clients obtain outbound leads for the top of their sales pipeline through automated email and social media outreach campaigns.
The outbound agency world revolves around performing top-of-the-funnel activities such as list building, sending emails, and follow-ups to cold prospects to generate leads.
For SalesLeadGen, to scale their operations, they needed to automate this entire process in order to boost lead generation for their clients and expand their own business along the way.
SalesLeadGen sources email IDs from the social web and stores them in Google Sheets. Those contacts are then fed into an email tool to run personalized email outreach campaigns at scale. Then, based on activity data such as email opens, clicks, and replies, prospects who show interest are imported as warm leads into their Hubspot CRM.
SalesLeadGen realized that to make this process more productive and efficient, and to minimize time wastage, they needed to automate each step of the way so they could focus on high-value activities that helped in closing more deals.
Therefore, they were in the market looking for a tool that had the exact features that would successfully dovetail with their process and optimize it.
This tool needed to:
- Auto-import contacts from Google Sheets
- Run personalized cold email campaigns on auto-pilot
- Optimize outreach performance through split testing
- Get an in-depth analysis of outreach performance
- Automatically create leads in Hubspot CRM based on engagement activities
Nick Gilbert, the Managing Director and Co-founder of SalesLeadGen, had therefore explored several sales automation tools in his quest to find the best fit for SalesLeadGen’s requirements.
That was until he came across Klenty.
Klenty offered powerful features that eliminated most of their manual work and delivered end-to-end automation.
From automating the import of contacts from Google Sheets, and running personalized email campaigns to automatically creating deals in Hubspot, Klenty succeeded in taking any manual work out of the equation, thereby unlocking massive productivity gains for SalesLeadGen and their clients.