Klenty helped Double the Donation execute a centralized
outreach strategy, boost productivity and experience an
outbound revenue jump of 93%. Read on to learn how they
achieved it.
Execute Systematic And Timely Outreach
NetReputation’s reps established a sequence of pre-defined
activities for their Zoho views through Klenty’s Cadences.
With the help of time-zone detection and
Delivery Windows, they strategically timed the delivery
of their emails during the work hours of prospects -
increasing the chances of being noticeable.
One of the key advantages of Klenty is that it offers no limit
on the number of steps within a cadence. So, NetReputation
consistently engaged their prospects until a genuine response.
Klenty also allowed NetReputation to categorize emails by
priority (follow-up or new).
Route Prospects From Zoho CRM to Sequences Directly
Due to Klenty’s robust integration with Zoho CRM,
NetReputation directly imported custom Zoho Views into
Klenty’s lists.
These lists were then added into cadences - reducing the time
needed to add prospects individually.
With this technology, NetReputation instantly created custom
views to add lost users to cadences.
Consistent engagement reignited interest in previously cold
prospects, leading to more engagement.
Run Personalized Sequences At Scale
All prospect details (like name, designation, company, etc.)
from Zoho CRM were mapped to their respective fields within
Klenty.
Klenty then leveraged this information to personalize
NetReputation’s outreach - making their emails more personal
and resonating with prospects.
Customize Outreach Based On Prospect Engagement
Sergey realized that focusing only on prospects actively
engaged with their outreach was not the best strategy.
He knew that the rest of the list just needed more education.
So, he segmented prospects based on how they interacted with
his outreach. The challenge was automating this process.
Leveraging Klenty’s Playbooks, NetReputation was able to do
just that. They set up Triggers and Actions based on the
prospect’s engagement activity.
For instance, if a prospect completes a cadence without a
response (trigger), they are automatically redirected to
another cadence (action).
By doing so, NetReputation strategically engaged all prospects
based on their behavior, leading to more booked meetings.
Keep CRM Updated Without Manual Work
Klenty automatically updated all prospect activities into Zoho
CRM - eliminating 8+ hours of manual work.
NetReputation automated tasks like:
-
Recording activity for a lead or contact if an email was
sent, opened, or clicked
-
Updating an activity for a lead or contact if a meeting was
booked
-
Creating a call activity for lead or contact upon call
completion
Track Outreach Performance
With reports ranging from step-level to cadence-level,
NetReputation monitored their outreach effectively.
Klenty’s reports highlighted,
- How each of their cadences performed
-
How many activities were completed through a period of time
(daily, weekly, or monthly)
- How individual steps within cadences performed
- Their top-performing cadences and lists
Additionally, A/B testing helped NetReputation determine what
subject lines or email templates work.
Conclusion
Since Klenty took care of most of the repetitive tasks,
NetReputation’s reps could focus on what really mattered -
selling.
They spent their time researching prospects, crafting
thoughtful emails without the pressure of sending them one by
one, and having more direct communication with prospects.
With Klenty, NetReputation was able to:
- 4x their email outreach
- Save 8+ hours in manual data entry
- Execute strategic and personalized outreach at scale
Courtesy of that, they provided a customized experience for
every prospect - leading to increased customer satisfaction.
