The speaker a sales expert, discusses cold calling techniques and strategies to improve sales in a conversation. They emphasize three cold calling secrets. In the first secret, they highlight the importance of not cold calling but rather generating leads through marketing and attracting interested prospects. They explain how people prefer to buy than be sold to and suggest positioning oneself as a solution rather than an interruption. In the second secret, they stress the need for research before making a call, using the prospect's information to create a warm call. This approach aims to avoid immediate rejection due to obvious cold calling tactics. Lastly, in the third secret, they recommend transforming cold calls into inbound calls by utilizing marketing and social media for lead generation. This method ensures that prospects are pre-interested, pre-qualified, and more likely to be receptive during scheduled calls. The speaker underlines the importance of trust-building and positioning oneself as an expert when prospects initiate contact.