Best Sales Follow Up
Email
Templates
The ultimate collection of 50 Successful Follow-up Email Templates that you can use in your sales outreach campaigns to generate warm leads
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You jump on a demo with them.
And they sign up for the product.
It looks so smooth and simple, doesn’t it?
But that’s too good to be true.
The reality is–no replies, common ghosting, and prospects forgetting to attend demos. The best way to not give up after all this is to follow up effectively. Here’s why follow-ups are important:
- 80% of sales require 5 follow-up phone calls after the meeting.
- 63% of people requesting information on your company today will not purchase for at least three months – and 20% will take more than 12 months to buy.
- If you follow up with web leads within 1 minute, you’ve 391% more chances to convert them.
Very clearly, fortune favors the salesperson who follows up. But how can you write effective ones for all the different stages in the sales process? In this article, we share a collection of sales follow-up email templates for different scenarios you can use in your sales email campaigns.
How To Write a Sales Follow-up Email?
You are writing a follow-up because your cold email didn’t hit the mark. So, going for the basic follow-up template where you give away the reason for your email- following up, right from the subject line won’t do the job. You need an email that’s as unique or even better than the first email you sent them. And here’s a 4-step framework to write such follow-ups:
1. Use a Follow-up Email Subject Line
Your email subject line has one job – get your prospects to open your email. It should be catchy, relevant, or both to grab their eyeballs and urge them to click open your email.
To create subject lines that are catchy and relevant, talk about:
- Pain points prospects might have
- Your customers, who are their direct competitors
- Industry-wide problems
- Industry-specific jokes
2. Go for a Contextual and Compelling Introduction
Introduction is that bridge between the subject line and the email body where you discuss the reason for your email. And just like subject lines, you can begin with pain points, competitors, or even jokes as long as it does two things:
- Satiate the curiosity that made prospects open your email by giving more context to your subject line.
- Compel them to read further by segueing smoothly into the reason for your email.
3. A Body That Mentions the Reason for Your Email
This might be new to you, but you can write a follow-up email without using the word ‘follow up’. Phrases like ‘just following up’ or ‘touching base’ reek off your desperateness for a sale. So, what can you write (or do) instead?
Talk about their pain points, take them through the before-after bridge, give them a glimpse of what would go wrong if they don’t address the issue in time, and reel them in using value.
Here are some ways to provide value:
- Offer them a free trial
- Throw in a case study, pitch deck, or other useful resources
- Offer free advice on how to deal with their pain points
4. Wrap It up With a Soft CTA
A soft call to action makes the prospects feel that the ball is in their court. And asking for a meeting certainly won’t make them feel this way. So, here are some CTAs you can include in your follow-ups:
- Worth a chat?
- Would you be interested in taking a look?
- Is this worth your time?
50 Follow-up Email Templates To Achieve More Sales
1. Follow-up Email After No Response
When to use: When the prospect has not responded to your cold email .
What To Write In a Follow-up Email After No Response?
- Provide value instead of mentioning you just wanted to follow up in the form of a relevant case study or a helpful resource.
- Be specific on how you can help them – talk about results you would help them achieve.
- Emphasize that you are reaching out again because you genuinely believe they are a great fit for your product.
Sample Follow-up Emails After No Response
Here are eight sample templates that you can use when the prospect has not responded to your email.
Get them off the fence
I sent you an email a while ago about how {company name} can help you achieve {results}.
Still on the fence? Here's a snapshot of how we helped {competitor company} achieve {results}.
I took a look at the {present metrics} of {company name}, and I believe we can achieve {similar results} within {time frame}.
Would you be interested in knowing more?
Ciao
Source
Waltz in with a gift
I know how busy you must be managing your team and helping them increase {job function}.
I sent you some information about {product} a while ago, and I noticed that you checked them out.
Why don't you take {company name} for a run? Here are a few vouchers that you can use to kick our tires for 2 weeks.
{TG} I know personally have boosted their productivity 3x after using {company name}.
So, I'm positive your colleagues will feel at the top of their game upon using it.
I'd love to show you how to take {name of solution} for a spin over a 5-minute call if you're interested.
Regards
Source
Some ideas for you
You likely deal with {business pain}, so I thought I’d share a quick tip many of my clients have found helpful: {1-2 sentence actionable piece of advice}.
I have a few more ideas around {improving X}. Let me know if you’re interested in hearing them.
Best,
{Your name}
Source
Why should ‘you’ care?
I reached out yesterday to discuss how you can tackle {pain point 1} as I saw your LinkedIn post on how you are struggling with it.
I understand how frustrating this is, especially when achieving {result} is hugely dependent on tackling {pain point} at the earliest. Ignoring {pain point} for a longer time can result in {pain point 2} and {pain point 3}, according to {relevant study}.
{Company name}, one of our previous clients, had a similar challenge last year, and they tackled it within {time frame}. If you are interested, I can send along the case study on how they did it.
Ciao
The first step
In my previous email, I had mentioned how {product} can help you improve/reduce/solve {pain point}. We've done it for {competitors}. Is solving {pain point} not a priority for you?
To start with, here's a detailed write-up on how we helped {competitors} solve/reduce/improve their {problem areas} and helped them achieve {goal}.
I hope it's useful to you.
Have a productive day,
‘Feature’ is your answer
I wouldn’t be following up so eagerly if I didn’t have this exciting news to share with you.
Recently we launched {feature name} on our product and it has become a real head-turner in our client circle.
I am absolutely sure {feature name} was the missing piece to help solve most of {prospect’s company}’s issues. On top of my head, I can think of 3 key areas that will be addressed right away –
[Pain point 1]
[Pain point 2]
[Pain point 3]
If you’re available for a quick call any time this week, I can explain more about this.
Time’s ticking
I'm reaching out to you because I wanted to make sure that you received my previous email.
I sent you an ebook about how companies like yours solved {pain point} by adopting {your product category} tools.
It's free for a limited time, and I'd hate it if you missed out on it.
I am sending it to you again to be sure.
Let me know if it's valuable to your business' growth.
Ciao
Your problems, our solution
Are you spending a lot of time on {task} and not able to track {metric1} and {metric 2} accurately?
We speak to a lot of {prospect's designation}, and these are some of the things we hear all the time.
Too much time on {task}
Inaccurate {metrics 1} and {metrics 2}
Poor performance overall
If any of these issues sound familiar, we could help you. Let me know if you would like to discuss this further.
Ciao
PS: For starters, here is a study we did on the relationship between time spent on {task} and your overall performance. I am pretty shocked by the results, and I'm sure you'll be too.
Discover the techniques and templates for writing a follow-up email after receiving no response.
2. Asking for a Referral Follow-up Email Templates
When to use: When you don’t think you have reached out to the right decision-maker.
How Should Your Sales Follow-up Email Be When Asking for a Referral?
- Give a recount of your previous email and reiterate how your product will help them.
- End your email by requesting the prospect to help you connect with the decision-maker.
Note: Sometimes prospects ignore you because they find your emails irrelevant. Here’s what Klenty’s CTO, Bhuvanesh Ram says about why he ignores most follow-ups:
“I never reply to follow-ups unless it is super-relevant to the problem I am trying to solve. But a lot of things catch my eye, like video prospecting, mention of a mutual connection, or even my regional language, but only one thing makes me reply to an email – its relevance to me.”
Follow-up Email Templates When Asking for a Business Referral
Here are three follow-up email samples templates that you can use when trying to identify the right decision-maker in a company:
Am I barking up the wrong tree?
I sent you an email a few days ago about {company or product} and it was only afterward that it struck me that I might be barking up the wrong tree.
My company offers {what you offer} which I think would be a perfect fit for {company}.
Are you the right person to speak to regarding this?
If not, could you help me find the relevant decision maker? I look forward to your response!
Thanks!
Source
Wrong inbox?
I was wondering why I never heard back from you, even after a week.
That's when I realized maybe I was shooting emails to the wrong inbox.
Are you the person who's managing {area of operation}?If not, could you point me to the right person?
{signature}
Source
Are you the right person?
I sent you a couple of emails on how you can solve {pain points}. But since I've not heard back from you yet, I can't help but wonder if I am talking to the right person.
Can you confirm if you are the best person to talk about {pain point} and {results} in {company}? If not, I'd appreciate you pointing me to the appropriate contact.
{Signature}
Source
3. Follow-up Sales Email After a Trigger (Link Click, etc.)
When to use: When the prospect has engaged with your email (clicking a link, watching a video, downloading an attachment, etc.) but has not responded.
What To Write In a Follow-up Email After a Trigger?
- Mention how you noticed their interaction with your email but never make them feel your eyes are on them.
- Bank on their interest in your product by offering more information or sharing success stories of your customers from similar industries.
Samples for Following up After Trigger
Here is a follow up email template that you can use when the prospect has engaged with your email but not responded:
After a cold email
I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.
Do you want to know more about how {your product} can help {their company} to {value proposition}? I’d be happy to have a quick chat at a time convenient for you.
What time would suit you best?
4. Following Up After a Trigger Event (New Hires, etc.)
When to use: You can send this at any point during your email campaign. But remember to reach out to prospects right after the trigger event (new hires, funding, or your point of contact getting promoted.) happens, as your competitors also track these events.
Here’s what you can infer from common trigger events:
New hires – A growing team conveys their interest to double down on strategies, tools, or processes that will save them time, money, and effort.
A new round of funding – A clear sign of growth and readiness to invest in tools or processes that can skyrocket their revenue, save time, effort, etc.
Your POC getting promoted – Most people who assume leadership roles are keen to revamp and streamline old processes.
What To Send In Follow-up Email After a Trigger Event?
- Start with a congratulatory note on their recent achievement and add a resource that might help them during the trigger event.
- Give a brief description of how that specific resource can help them.
- End the email by posing a question about their plans for dealing with specific pain points or managing certain processes and your interest in helping them.
Samples for Following up After a Trigger Event
Here are two email templates you can use to follow up after a trigger event happens:
When they make new hires
Did you get time to read the article I sent you about how to onboard new {designation} quickly? I thought it'd be useful to you as you have just hired {designation}.
On another note, since you grew your {team} recently, are you planning to double down on {result}? If yes, I've some ideas on how you can streamline {task} and achieve {result} in {time frame}.
For starters, here's a case study on how we helped {competitor company} achieve similar {result}. Worth a chat, {prospect name}?
When they receive funding
Congratulations on the recent fundraise! It was inspiring to learn about your story and the company.
What are your plans around {goals} using {solution}?I believe that we can help you {achieve goal} for {company name}. Worth a chat?
Cheers
Source
5. When the Prospects Ask to Circle Back Later
When to use: When reconnecting with the prospect after they asked you to reach out sometime in the future.
What To Include in Your Follow-up Email After a Trigger?
- Jog their memory by talking about your last conversation – why did they ask you to reach out later? Was it because of a missing feature? Was it the wrong timing?
- Mention what has changed since the last time you spoke and why now would be the right time to sign up for your product.
Follow Up Email Samples To Reconnect With the Prospect
Here are five follow-up email templates that you can use when reconnecting with a prospect:
It’s a match
Hope all is well.
Last time we spoke you didn’t think that {{your company}} was a good fit for your needs because of {{reason why they didn’t close}}.
The good news is that we now {{new feature which addresses their concern}}. Based on our past conversations, I think we are in a better position to help you to {{achieve X by doing Y}}.
Just say the word and we will set up a trial account for you and your team.
Best,
Early bird
Last time we talked, you had asked me to contact you again this quarter to discuss how {your product} can help you {solve pain points/achieve results}.
Here's how {your company} can help you:
{Value proposition 1}
{Value proposition 2}
Recently, {your customer}’s {team} saved/achieved {talk about the results you delivered}.[attach case study link]
Worth a chat this time, {prospect name}?
Cheers,
It is almost time
The last time we discussed {value proposition} you suggested it wasn’t the right time, asking me to connect some time around the end of the year.
So, should we pick up from where we left off?
Eager to hear from you!
Regards,
New features, new opportunities
I remember you asking me to reach out in February. I know I’m a few weeks early, but I wagered it’d be good to check up on you.
We have some exciting new features added to our arsenal and I can’t wait to discuss them with you.
Worth a peek {prospect}?
Thanks!
Eager to help
I know we are supposed to talk next month.
But I thought of reaching out earlier as I have tons of ideas on how you can improve {business goals} and lower {pain points} in the shortest timeframe possible.
Worth your time, {prospect name}?
6. Follow-up Email After Leaving a Voicemail
When to use: When the prospect hasn’t responded to your call and you’ve left a voicemail.
What To Say After Leaving a Voicemail in a Follow-up Email?
- Tell them how you tried reaching them, but never guilt-trip them for not picking up.
- Move to the real reason for your call – the problem you are trying to solve for them and include a useful resource or a relevant case study to build social proof.
- Let them know you expect a call back by providing your phone number.
Samples for Following up After Leaving a Voicemail
Here are four follow-up email templates that you can use when reconnecting with a prospect:
Contextual voicemail
This is {Your Name}. I'm calling from {Your Company}.
I've been helping {category} businesses like {Company 1} and {Company 2} in {City/Town} solve their {pain point} and was wondering if you'd be interested in discussing {how your product can solve prospect's problem}.
I'm dropping you an email with a case study of how we helped {competitor} solve the same problem. Let me know if you're interested to know more.
Again, that's {your number}, from [your company].
My number is {your number}.
Source
Direct voicemail
I missed you earlier and left a voicemail. I saw you are doubling down on {specific action} and wanted to share a few tips about how you can {tips/suggestions related to their action}.
I’ll give you a call back on {time} but feel free to reach out before then at {your number}.
Regards,
Source
Best time to call?
I tried calling you some time ago but assume you’re busy at the moment.
When you have a moment, please call me back at {number} or let me know if there’s a better time for me to call you. Hope to talk soon.
Regards,
Source
Solution is at your door
Here's the document I mentioned in my voicemail. It's about ways to solve {pain points}. I thought this might be useful and a good starting point for you to deal with {pain point}.
If you have any questions or need more resources, feel free to shoot an email or call me at {phone number}.
Ciao for now
Tired of recording the same voicemail repeatedly? Use Klenty's Sales Dialer to pre-record personalized voicemails and close more deals.
7. Following Up After a Product Demo
When to use: After you’ve given a product demo to the prospect.
What Should You Write in a Follow-up Email After a Demo?
- Give a brief account of the key takeaways from your demo.
- Address any concerns they had during the demo.
- Outline the next course of action.
Done with your demo and looking for the right way to follow up with your prospects? Here are 7 email templates you can send after a demo.
Templates for Following up After a Demo
Here are eight follow up email templates to reach out to a prospect after a demo:
When can we start?
Thank you, {name}, for such an engaging and insightful demo. I couldn't help but be amazed by the clarity and focus with which your team operates.
I just had one quick question for you – would you be able to share your timelines for closing this decision?
I'm asking because we have a few useful features in our product pipeline, and I was hoping to make them work with your timelines.
Cheers
Source
Your wish is our command
I’m writing to thank you for giving me the opportunity to speak to you on {day}.
As we discussed on the {call/demo/meeting}, I have checked with my team and wanted to let you know that we would be happy to arrange {their special request} as you requested.
Let me know when we can proceed!
Regards,
Keeping the promise
I really enjoyed chatting with you earlier today and learning more about you and {prospect’s company}
I promised you some more info and here it is. Here are the {relevant resources} that you will find useful to {benefit}.
If you want to discuss anything, I’d be happy to answer any questions you have. Feel free to call me at {your number} or drop a mail any time.
Regards,
Quick rundown
Firstly, I would like to thank you for attending our demo. I really hope it was a productive and insightful meeting.
Secondly, I wanted to revisit some of the major benefits of {product} tailored for {prospect’s organization}.
- [insert benefit 1]
- [insert benefit 2]
- [insert benefit 3]
If you want more information or have any specific requirements that is holding you back, don’t hesitate to reach us. Let’s set up a call and discuss all your concerns in one go.
Cheers
Star feature
Did you find our demo on {product} useful?
Usually, all our demo attendees love our {feature name}. What was your favorite?
Shoot us an email with your thoughts.
Or if you have any more questions about our product, I would love to schedule another call to answer your questions.
Ciao
Clarity on your goals
Thank you for making our demo on {product} super interactive.
Your comment about {something the prospect mentioned} helped us understand your perspective better.
I’ve taken the liberty of sending you about how {product} can help you.
If you’re interested, please hit us with a reply and we can set up an appointment to discuss the next steps.
Cheers
Info you requested
Thank you for attending the demo on {product}.
It took me some time to find what you asked for during the call, but I’ve attached the information you requested here.
Do you have any other questions that I can help you with? Please let me know in response.
Regards
Any questions?
I hope you were able to go through the demo MoM that I had sent earlier.
Wanted to understand whether you have any further queries over and above the points we discussed?
Reply to this email with all your questions or let me know a suitable time to call you.
Ciao
8. Follow-up Email for Sales To Send After a Networking Event
When to use: When you have recently met someone at a networking event.
How To Follow Up on an Email After a Networking Event?
- Talk about your meeting and how you wish to continue the conversation.
- Highlight the pain point you solve and include a resource or two that they’ll appreciate.
- Close the conversation with a CTA appropriate to their level of interest in your product or service. (based on your discussion during the event.)
Follow-up Sales Email Templates After a Networking Event
Here are five samples templates that you can use to reach out to a prospect you met at an event:
You are on my mind
Really enjoyed talking to you at {event}. What really struck me was the comment you made on achieving {result}. Your passion for making this a reality was really inspiring, and since solving {pain point} and achieving {result} is right up my alley, I thought of helping you out.
For starters, here are 3 resources that might help you achieve your goal:
{resource 1}
{resource 2}
{resource 3}
{Resource 3} is a case study on how {your company} helped {competitor company} achieve {result}. Since you belong to the same industry, you can implement the same strategy to get similar {results}. Worth a chat, {prospect name}
Cheers
Source
Not a random stranger
It was great connecting with you at {event}
I was thinking about what you said about {their pain point} and thought you might appreciate this case study on how we helped a similar company achieve {their goal}.
Let me know if you found it helpful!
Ciao
Your priority matters
What a great show. I hope you enjoyed it and learned more about email tracking software {tool} to improve your {problem facing business}.
I’m sure improving your sales team’s productivity {objective} is a top priority for you. I thought I’d share this {piece of content} which may be helpful to you.
If you’d like any additional information about how {details of content}, I’d be more than happy to have a quick chat over the phone.
Regards,
Source
Bundle of ideas
I hope you remember meeting me at {event name}.
I thoroughly enjoyed our discussion on the different steps you are taking to improve overall business efficiency in your organization.
I have a bundle of ideas that we can implement right away at your workplace. Using {product} is definitely one of the ways to achieve it.
Can we get on a call so that we can discuss this at length?
Thanks!
Carry on our discussion
This is {name}.
Do you remember our animated conversation at {event name}?
I for one could not forget it. I vividly remember you talking about {pain point} multiple times.
I believe we should complete our discussion over a call and find a solution together. Maybe this call what the doctor really ordered for you.
Do you have an empty slot in your calendar this week?
Cheers
9. Follow Up Email When the Prospect Goes Quiet
When to use: When the prospect has gone cold after showing some interest in your product.
What Should the Follow-up Email Look Like?
- Plug and play with different approaches until you get a response – send a valuable resource, a case study, and even follow it up with a funny email.
- Include a subtle message about how you are ready to stop sending these emails if they are not interested.
Sales Follow-up Email Templates To Use When Prospect Goes Silent
Here are five sample templates that you can use when the prospect has gone cold:
Jump on the bandwagon
“{testimonial from a popular competitor in the industry}.” That’s what {competitor company name}’s CEO told us when asked about the difference {product} makes in their {process/task}.
And here’s our promise: If {popular competitor} can do it, you can too! We can help you achieve:
{result 1}
{result 2}
{result 3}
If you are interested, let’s get on a 10-minute no-strings-attached call to discuss how we can help you. Just reply with a ‘yes,’ and I’ll take it from there.
PS: Still on the fence? Watch how {product} helped {popular competitor} achieve {results}.
Since we last met
I don't remember a lot of people whom I call. But I remember you vividly. Last time we talked, you were so enthusiastic about solving {pain point} and achieving {result}.
Your energy was infectious, and I couldn't help but send every helpful resource I found your way. But since I didn't get a response for any of them, it made me wonder if something has changed since we last met.
Are you still interested in continuing our discussion? If not, please let me know so I can stop being Adele.
Cheers
1, 2 or 3?
We previously had a discussion regarding {what you do} and you have gone AWOL since then!
This tells me a few things:
• You’re being chased by a T-rex and need my help.
• You’re interested but haven’t had time to respond.
• You aren’t interested.
Whichever one it is, please let us know as we’re getting worried!
Regards,
What’s next?
I've officially stalked you via phone, email, and social media. But here's the thing, I don't want to throw darts in the dark without knowing what you want from me.
So, how would you like me to proceed?
1. Keep calling you
2. Email you every two days
3. Take the opportunity out of the pipeline
Just let me know if it is 1, 2, or 3.
Thankfully,
Do you want what they have?
{XYZ}, {ABC}, and {DEF} are some of the top names in the bay area that use {product} to drive their {business goal}.
Check out their testimonials here.
I’m quite certain that we could be similarly helpful for {prospect’s company} as well. Can we discuss this over a call?
TGIF (if it's a Friday)
10. Break up Email Templates
When to use: When the prospect has not responded to any of your previous emails, send this as the last follow-up email.
What to include in your breakup email:
- Never express any displeasure because the prospect didn’t respond to your email.
- Let them know that you care about their organization’s success even if they’re not buying.
- Thank them for their time and leave room for a future conversation.
Email Templates for Writing a Professional Breakup Email
Here are five sample breakup emails that you can use:
The classic breakup
I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.
In either case, I want to respect your time so I’m going to go ahead and close your file.
Otherwise, if you’d still like to talk, let me know a good time.
Thanks again.
Best
Before we part ways
This is my last email, but I’d love your feedback so our product can get better.
What’s the main reason you didn’t want to hop on a call with us, {Prospect first name}?
Best
One last time
I wanted to reach out to you one last time regarding {value proposition}.
If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again. If I can be of assistance, you can always reply to the message and I’ll be more than happy to help you.
Goodbye for now.
Rooting for you always!
I understand you’re not interested in {product}, but I wanted to send you some resources on improving {problem your product solves}.
Regardless of whether you’re our customer or not, we’re all rooting for your success.
If you decide to change your mind about {product}, send us an email any time and I’d be happy to help you out.
Cheers
Little something for you
I’ve reached out to you a couple of times to talk about {specific goal} over the last month. Since you haven't responded yet, I suppose you're busy. I totally get it.
But here’s a little something for you. I stumbled upon a couple of resources that might help you attain {specific goal}. And since I witnessed how enthusiastic you were about attaining {specific goal}, I couldn’t help but send these along your way.
- {Resource 1}
- {Resource 2}
- {Additional resources if any}
Hope you find this helpful. Feel free to email me if you have any questions regardingthese resources or our product in general.
Cheers
11. Following Up After Prospect Visits Website
When to use: If a prospect has visited your website and you see they’re still on the fence, this can be a good way to follow up with them. (You’ll know they’re on the fence if they haven’t clicked on pop-ups , submitted their info on an online form, etc.)
How To Write a Follow up Email for Prospects Who Visited Website?
- Talk about the specific product or the website they visited to refresh their memory quickly.
- Incentivize them with some discounts, gifts, or offers.
- Encourage them for a zero-commitment call by explaining how it will give them a chance to learn if your product is the solution for the pain points that’s bugging them
Follow-up Email Template for Prospects Who Visited Website
Here are 4 follow-up email templates you can send when your prospects take a peek at your website:
Take the puppy home
I hope you found all the necessary information about {product} on our website. I thought this might be a good time to let you know what {product} is really capable of.
I’ve attached a few guest logins/vouchers you can use freely with your colleagues and staff. It will be really exciting to know what you all think about it. I look forward to hearing from you.
Cheers
Before you ask
I noticed that you were browsing through our homepage today afternoon at 1 pm (don’t worry! that’s just our harmless marketing tools at work).
If you’ve got any doubts or are a tad skeptical about whether our product is the right fit for your business, then I recommend we get on a call to make it simple for you to decide.
Please let me know what time works and I’ll schedule a call to answer all your queries.
Regards
Let us help you!
You were spotted checking out {product} website today at 2:07 PM. And we thought we’d save you time by sending some essential information about {product} and how it can help you.
{resource1}
{resource 2}
Have some specific questions? Or too lazy to go over these resources? Book a 10-minute call with us today to know how we can help.
Ciao
Classified information
How do you like {the resource they downloaded from your website}? Just wanted to ensure {Section header from downloadable resource} caught your attention because that’s been a game changer for most of our clients.
It helped {customer company} go from {past metric} to {present metric} in {time frame}.{customer company} achieved {result} by using strategy {number} in {time frame}.{customer company} skyrocketed their overall productivity by coupling strategy {number} with their current strategy.
Want tailored advice on incorporating {section header from downloadable resource} into your business? Book a zero-commitment 5-minute call with me.
Cheers!
These templates have been customized for specific situations that sales reps face in common. You can also build your own templates for other situations using email template builders.
Good Follow Up Email Examples
Here are several examples that can assist you in gaining a better understanding of follow-up emails.
Follow-up Email for Requesting a Referral
Following Up Email After a Trigger
Follow Up Sales Email After a Product Demo
When They Ask To Reach Out After a While
Example for Sales Break up Email
Tips To Keep In Mind Before You Send Follow Ups:
1. Identify the Prospect’s Level of Intent Before Following Up
Your prospect’s level of intent is their readiness to buy from you. Are a few personalized touches enough to close the deal, or do they need nurturing before they are sales-ready? Identify that and craft your follow-up email accordingly.
Pro Tip: Use a sales engagement tool like Klenty that automatically segments and starts campaigns for the audience based on their buying intent.
2. Track the Follow-up Email Opens and Link Clicks
A prospect who opened your emails 3 times, clicked on the link you sent 2 times has a higher buying intent than someone who has never opened your email. But you’ll never know this unless you track email opens, clicks, or replies. In other words, track your email engagement to send relevant and timely follow-ups yours prospects will never ignore.
3. Don’t ‘Follow Up’ or ‘Touch Base’
Don’t make your sales follow up emails all about following up. Avoid phrases like ‘follow up’ or ‘touch base’ in your emails and make the real reason for your email- to follow up, be a minor part of the conversation.
Instead, make it all about providing relevant and timely value. Throw in a resource or highlight a pain point and its consequences. In other words, show them you care whether they buy from you or not.
4. Don’t Be Too Early or Too Late While Following Up
Time is currency when following up with prospects. Send them a day early or a day late, and you’ll be back to square one in no time. Following up early is like breathing down their necks, muttering ‘buy, buy, buy’. On the other hand, when you follow up late, you give them enough time to forget you, your brand, and your offer.
For starters, here is a rule of thumb you can follow – follow up at least 2 days after and no later than 5 days after you send your email.
Automate Your Follow-Ups With Klenty
Automating follow-ups can be like a double-edged sword. On the one hand, it’s automation, and it saves time. On the other hand, you won’t be able to personalize your follow-ups. So how can you ensure you’re following up with prospects with the right message?
Enter Klenty. Klenty first identifies the buying intent of your prospect based on how they engage with your emails – the number of times they opened your email, clicked on links, etc.
Based on the interest they show in your emails (their buying intent), Klenty categorizes them into prospects with high buying intent and those with low buying intent. Then, it starts sending relevant email sequences to both these sets of audiences.
Those with higher intent will be sent emails that would push them for a demo or purchase. Similarly, those with low intent will be sent more nurture follow-ups to ensure they’ll choose you first when they are ready to buy
In a Nutshell
Writing a follow-up email that triggers a response from a lead can be one of the most daunting tasks for your team. On one hand, you’re trying to elicit a response, on the other, you don’t want to turn off your lead by being perceived as pushy and annoying.
The follow up templates given in this post are a good place to start and strike a perfect balance between these two situations.
Support these templates with Klenty’s Cadence Playbooks to automate and send well-timed sales emails with the right messages to your prospects. Together they can be the difference between losing a prospect and converting them into customers.
FAQ: Popular Queries About Follow-up Emails
How do I know if a follow-up is too pushy?
Here is a checklist you should consider to know if your follow-ups are too pushy:
- Are you guilt-tripping readers through intros like "I'll be sad if I don't hear from you"?
- Are you following up without leaving much time between each email?
- Are your follow-ups mostly about how awesome your product is rather than how you can solve prospects' problems?
If your follow-ups check even one of these, it indicates that they are pushy and reek of desperation.
How can I measure the effectiveness of my follow-up emails?
You can measure the effectiveness of your follow-up emails by tracking 3 metrics. They are:
- Open rates – The percentage of people who opened your follow-ups. This helps you understand:
- How great or poor your follow-up email subject lines are, and
- Prospect interest.
- Reply rates – The percentage of people who replied to your follow-ups.
- Click-through rates– The percentage of people who clicked on the links embedded in your follow-ups. This will help you identify the prospect's intent and which links they clicked on the most.
Should I use an automated follow-up email or a personalized one?
Most of your prospects can sense auto-generated, pushy follow-up messages from a mile away and avoid them at all costs. Hence, never use automated or generic follow-up emails unless you want to reduce the chances of getting replies further. Instead, send a personalized follow-up that opens with a pattern interrupting introduction, provides a clear What's In It For Them(WIIFT), and concludes with a compelling CTA.
Resources You’ll Love
- 6 Klenty Features You Can Use to Boost your Email Deliverability
- Why You Should Not Use an Email Marketing Tool for Sales Outreach
- How to Warm Up Your Email Account to Run Cold Email Campaigns?
- 5 Reasons Why You MUST Use an Email Outreach Tool for Sales Campaigns
- How to Track Links in Cold Emails Without Affecting Deliverability
