120+ Best Cold Email Templates to Close More Deals in 2025

Cold Email Templates: Intro

“Be bold. Be fast. Get to the point right away. The best email communication is simple and clear.”

- Constance Hale

As communication channels become more and more blurred now with the rapid growth of social media, it makes sense to wonder if email is past its prime.

Email continues to sit on top of the list of the most effective communication strategies for any business.

The reason is simple. People continue to prefer connecting with brands via email and email marketers see higher rates of return on investment. For every dollar brands invest in email marketing, they receive 36 dollars in return.

Having said that, you must note that the power of any weapon comes from the person who wields it.

As rightly stated by Tim Watson , the founder of Zettasphere,

“The fundamental principle behind email will never change. Send the right message to the right person at the right time.”

To help you come up with the right messages for the right scenarios, we have made a list of 128 awesome cold email templates that you can use for your outbound email campaigns.

Edit them, cut them shorter or change them up however you want to make your message relevant to the prospect.

Cold Sales Email Templates To Ask for a Referral

No matter what vertical or category your business falls into, referral programs have proven to work for all companies.

A referral email is designed to help businesses reach new customers through targeted communication. There are two types of referrals:

Get a referral from a customer to one of their contacts in the same industry or another. That means your new prospective customer is highly qualified. Even if they’re in a different industry, that referral comes with a lot of trust, which is invaluable.
Request an introduction to someone higher up in the prospect's organization who is also the right person to make the decision on whether to purchase your product/service or not.

Tips on writing a top-notch referral email:

Always give a reason when you’re asking for a prospect’s email.
Be clear and personal on why you are reaching out to them again.
While sending the mail to the new contact, understand their motivation to purchase from the earlier contact and craft your call-to-action accordingly.
Also, talk about who referred you right away in the subject or in the first line.
Constantly highlight the benefit of your product to all the contacts (even if they are not relevant) as there are chances that the older contact might put in a few positive words about your brand to the decision-maker.

Foot in the door

Subject: The right direction, please?

Hi [First Name],
Quick question: Who handles your team's {Department}?
{Competitors Name} is already using {Product} to {double revenue/reduce cost/improve productivity} and I don’t want your organization to miss out on this opportunity.
However, I am not very sure who is the right person to make the most of this opportunity.
If that’s you, then could you tell me how your calendar looks like this week?
If not, would you be kind enough to point me to the person who would benefit the most from this conversation?
Thanks,
{Your Name}

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Word-of-mouth intro

Subject: {initial contact} told me to get in touch with you.

Hello {First name},
I just had an exciting conversation with {initial contact}, who directed me to you.
I noticed that {prospect company name} is being plagued by issues like {pain point 1}, {paint point 2}, {pain point 3}....
{Product name} can help solve these issues rapidly, and even {initial contact} strongly believes in it.
However, he also pointed out that you are the person who can take a call on this and suggested we have a chat.
Can we have a quick 5-10 minute call next week to explore our solution to these challenges?
Shoot me an email, and I will fix a call at your convenience.
Warm regards,
{Your name}

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Getting past the gatekeeper

Subject: Looking for the best [job area] contact

Hi {first name},
I am doing some research on {prospect company} to determine if there is a need for [idea]. As a first step, I would like to have a call with someone from [job area] as it will help identify the fitment accurately.
Could you navigate me to the best person at {prospect company} for a brief discussion?
Thank you,
{Your name}

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Word-of-mouth intro

Subject: {Your organization} X {Prospect organization} = Perfect Fit!

Dear {first_name},
My name is {your name}, and I’m with {your organization}. You were referred by {original contact} who thinks the fitment between {your organization} and {prospect organization} is great, and there are high chances of synergy if we work together.
Did you know our product {product name} comes with {unique benefit}?
Can we evaluate the possibility of a relationship between our organizations over a short call?
Does Wednesday’s second half sound good to you?
Kind regards,
{Your Name}

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Who is the right Person?

Sub: Implementing XYZ at {{Company}}

Hi {{FirstName}},
I am trying to figure out who is incharge of {{leading general statement}} there at {{Company}}.
Would you mind pointing me towards the right person and the best way I might get in touch with them?

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value Proposition

Sub: {{FirstName}}, {{Result}}

Hi {{FirstName}},
We recently helped a start up {{insert result}} by {{what you do}}.
Can you point me to the person who handles {{what you do}} to discuss further?

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WHO IS THE BEST PERSON?

Sub: Looking for best {{insert job area where you’d like start}} contact

Hi {{FirstName}},
I am doing some research on your company to determine if there is (or is not) a need for {{insert your strongest pain point}}.
Could you please help me by pointing me to the best person there for a brief discussion?

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OPEN WITH A COMPLIMENT

Sub: {{FirstName}}, you have an awesome website

Hi {{FirstName}},
I really like the clean design and usability of your website. It’s really, really good. {{Your brief value proposition}} and would like to speak with someone who is responsible for this area of your marketing, at {{prospect’s company}}.
Are you the right person to speak about this? If not, who do you recommend I should contact?
Many thanks,

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SYNERGIES

Sub: Can you put me in touch with {{decision maker}}?

Hi {{FirstName}},
Was hoping that you might be able to introduce me to {{decision maker}} at {{prospect’s company}}? I wanted to connect with {{him/her}} because our email lists target a similar demographic with limited overlap.
Seeing our products are non-competitive, I wanted to touch base to see if {{he/she}} was up for brainstorming ways to leverage our existing user bases to grow both of our lists.
We did this with {{prospect’s competitor}} in the past, and both parties received a 15% lift in new subscribers.Any help is much appreciated.

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SCALING CUSTOMER ACQUISITION

Sub: {{FirstName}}, reduce your cost per acquisition

{{FirstName}},
One of our clients was able to acquire about 6,000 customers at half of their target cost per acquisition number.
Is this something that might interest you right now?
If so, can you point me in the direction of the person that handles this?

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CONNECTING BASED ON ONLINE PROFILE

Sub: {{FirstName}}, need your help!

Hi {{FirstName}},
My name is {{my name}} and I head up business development efforts with {{my company}}. We recently launched a new platform that {{one sentence pitch}}.
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from {{company}} who is responsible for {{handling something that’s relevant to my product}}. If that’s you, are you open to a fifteen-minute call on _________ {{time and date}} to discuss ways the {{company name}} platform can specifically help your business?
If not you, can you please put me in touch with the right person? I appreciate the help! Best,

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the elevator pitch

Sub: Scaling Customer Acquisition

{{FirstName}},
One of our clients was able to {{improve metric by number}} at half of their target cost per acquisition number. Is this something that might interest you right now?
If so, can you point me in the direction of the person that handles this?

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I LOOKED AT YOUR SITE

Sub: {{FirstName}}, thinking of engagement metrics?

Hi {{FirstName}},
This is {{your name}} with {{your company name}}. I just took a quick look at your site and noticed that {{prospect’s company}} looks similar to many of the SaaS clients that we help every day.
I’m sure you’re already thinking about engagement metrics and ROI by acquisition source, but I’d love to get a sense for how you’re uncovering that data and share some insights we’ve learned along the way towards understanding the story behind your business.
If I’ve got the right person, can we connect in the next few days? If not, who would you recommend I speak with?

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GOOD FIT

Sub: {{First Name}}+{{Your company}} will be a good fit

Hi {{FirstName}},
I hope this note finds you well.I’ve been working for a company called {{my company}} that specializes in X, Y and Z. In thinking about your role at {{company}}, I thought there might be a good fit for your group.
Our {{product name}} has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.Can you help me get in contact with the right decision-maker?

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With a BLURB

Sub: Introduction to {{contact name}}?

Hi {{FirstName}},
It was fantastic meeting you last week at {{event}}. I enjoyed our conversation about {{topic discussed}}.
As we were discussing what I’m working on, you mentioned that you know {{contact name}} over at {{company name}} and how {{s/he}}’s an expert in this space.
If you’re willing, an introduction to {{contact name}} would be greatly beneficial and {{s/he}} might be interested in learning more.I understand you might have a lot going on so I attached a short blurb below to make the introduction as easy as possible. Would you be able to take a moment to introduce me?

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Favorite Team

Sub: Build a {{department}} team like {{favourite team}}

Hi {{FirstName}},
I see that you’re a {{team}} fan, so you must be excited about {{player}} {{player’s achievement}}.
As {{company}} continues to scale, your {{department}} team needs {{pain point that you solve for}} just as {{how same point applies to team}}. We’re the {{player}} of {{industry/market niche}}…{{funny comparison}}.
{{First Name}}, I’d love (if possible) to be referred to the best person on your {{department}} team to introduce {{Your Company}} as a mean to hit your {{goal}}.
Best,

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View all templates

Cold Outreach Email Templates With Direct Approach

True, referrals are a great way to connect with qualified leads but platforms like LinkedIn have made it easier to get in touch with the right prospects.

So here are some tried and tested strategies for writing cold emails using the direct approach:

Check your prospects before sending a direct cold email - their social profiles, company information, and see whether your offering is the right fit
Personalize each message based on the available data on these platforms
Explain how your product/service can help solve the prospect’s pain points
Keep your subject line very specific and preferably short as the receiver might not be keen on opening an email from a stranger without any mutual connection
End with a clear call-to-action to encourage further engagement

Vision Alignment

Subject: {Your organization} <> {Prospect’s Company}

Hi {first name},
Wanted to reach out and introduce myself.
I am John, and I work as an AE and {Company name}.
Our company’s product {product name} helps businesses solve {pain point}.
I just wanted to check with you what your vision is for {prospect’s company} and how we could help you align with that vision.
Let me know what your calendar looks like, and I would be happy to set something up.
Thanks,
{Your Name}

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The compliment Intro

Subject: Time to talk?

Hello {First Name},
I recently visited your LinkedIn profile and couldn’t help noticing that you have been promoted as {Prospect position} at {Prospect company}. Congrats!
I also understand that in this position, you must be acquainted with all the processes related to {department} in your organization.
Do you think that {prospect’s organization}’s operational efficiency can be improved through {idea}?
If so, our solution should be definitely attractive to you.
Are you available next week for a quick call on this subject? Thanks,
{Your Name}

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Specificity + Customer Story

Subject: Achieve {Goal} in {Timeframe}

Hi {first name},
I have an idea that I can explain in 10 minutes. This will help {prospect company} achieve {goal} in {time frame}.
{Another customer} who used {Product name} was able to achieve this in {time frame}.
Would you be interested to know how it happened?
If yes, let me know a good time this week for a quick chat.
Best,
{Your Name}

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Showcasing curiosity

Subject: Loved your product!

Hi {first name},
I found your organization on LinkedIn and think your product is fantastic. Your vision - {company vision } on your website intrigued me so much that I decided to reach out with a proposal.
How would you feel if we can help {prospect company} achieve that vision while you handle other mission-critical activities?
Here’s an interesting read on how {your company} can achieve that - {Link to blog/case study/whitepaper}
Do you have 15 min to discuss this further?
If yes, feel free to book a meeting with me by clicking here.
Thanks!
{Your Name}

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Mutual connection

Sub: {{mutual connection}} recommended we get in touch

Hi {{FirstName}},
{{Mutual connection}} recommended we get in touch. I work for a company called {{company name}} that does {{XYZ}}.
In thinking about your role at {{company}}, I thought there might be a great fit for your group.
Our [product name] has been extremely well-received in the marketplace and I think it’s something that might be helpful for you!
Do you have time to chat next week?
Best,

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trigger based outreach

Sub: Congrats! Have you thought of {{business value}}?

Hey {{FirstName}},
Since I work so much with {{your targeted industry}}, I constantly follow industry news. I’ve noticed that you recently {{company action}}. Congrats!
Usually when that happens, {{business value}} becomes a priority. That’s why I thought you might be interested in finding out how we helped {{similar company}} get going quickly in their new direction – without any of the typical glitches.
If you’d like to learn more, let’s set up a quick call. How does {{specific day and time}} look on your calendar?
Regards,

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Ideas for you

Sub: A few ideas: How can you improve sales?

Hi {{FirstName}},
My name is {{your name}} and we work with companies like {{Company names}} to improve their sales.
I’ve already started looking at {{Company name}} and I have a few ideas about how you can drastically increase your {{type of sales}}. For example, {{how you can help with existing issue}}.
I have a lot more ideas that may be useful for you. Do you have time on {{Date and Time}} for a 15-minute Hangout or Skype call?
Best,

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Resort to Outright Flattery

Sub: It’s finally great to connect with a sales legend

Hey {{FirstName}},
I have to say this right off the bat: I really admire the work you’ve done at {{company}} and how you’ve improved {{what they’ve done}}. I would love to pick your brain on {{their specific skill}}.
I think you can continue to increase those sales with {{your services}}. Time is precious but I wouldn’t as if there wasn’t some substantial benefit for you. Can I steal you away for a 15-minute phone call tomorrow at {{insert time}}?
Thanks,

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LinkedIn article

Sub: {{Name}}, Great Article - {{LinkedIn Article name}}

Hi {{FirstName}},
The article you shared on LinkedIn yesterday addresses a challenge that I’ve heard two sales directions mention this week.
Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 mins to speak on Wednesday or Thursday afternoon this week?
Regards,

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General Truth

Sub: {{Name}}, {{Value Proposition in brief}}

Hi {{FirstName}},
{{Your Name}} from {{Your Company}} here.
Companies make more sales with consistent marketing. {{Your Company}} can put proven sales tools into the hands of everyone who sells your product.
If that sound useful, I can explain how it works.
Best,

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LEARN ABOUT YOU

Sub:{{Company Name}} + {{Your Company}}

Hi {{FirstName}},
My name is {{Your Name}} with {{Your Company}}.We help {{specific company type}} with {{one liner}}.
I wanted to learn how you handle {{thing your company handles}} at {{Company Name}} and show you what we’re working on.Are you available for a brief call at {{time options}}?

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USE NUMBERS AND STATS

Sub: Are you up for a 70% increase in your top-line revenue?

Hello {{FirstName}},
What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?
Let’s find a few minutes to talk about how {{your company name}} is providing these results to our clients.
I’m available tomorrow {{insert 2 times you’re available}}. Can we sync up?

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Quick call

Sub: 10x {{prospect’s company name}} traction in 10 minutes

Hey {{FirstName}},
I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.
I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate. {{First name}},
let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?

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ANALYSIS ON YOUR PRODUCT

Sub:{{First name}}, increase your revenue by x%

Hi {{FirstName}},
I really like what you’ve done so far with {{company}} and we genuinely believe it has a great potential.
Earlier this week we’ve basically done an analysis with a new product that we recently launched and found that you have an easy 15% revenue improvements.
We were a bit surprised as the average result that we get with similar websites is around 9%.
I’d really like to give you a quick call sometime next week to show you the results and get your opinion.Let me know your thoughts. Thanks,

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FOCUS ON BENEFITS

Sub: {{Name}}, {{Value Proposition in brief}}

{{FirstName}},
In working with other {{INSERT INDUSTRY OR POSITION}}, one of the key issues they’re struggling with is {{INSERT KEY ISSUE}}.This past year we helped numerous companies to {{INSERT BUSINESS DRIVER}}, resulting {{MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES}}.
If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.
All the best,
{{your name}}

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TALK DOWN YOUR COMPETITION?

Sub:What do you think of {{Your competitor’s product}}?

Hi {{FirstName}},
Just ran across your website and noticed you were using {{Your competitor’s product}}.How are you liking it?I run a {{service}} called {{your company}}.
It’s just like {{Your competitor’s product}}, only {{key differentiator}}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).
Would {{insert 2 times}} be a good time for you?(if not, I’m flexible, just let me know)

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HEAD TO HEAD AGAINST YOUR COMPETITOR

Sub: {{NAME}}, Are you liking {{competitor}}?

Hi {{FirstName}},
Just ran across your website and noticed you were using {{COMPETITOR NAME}}.
How are you liking it?I run a {{SERVICE}} called {{YOUR COMPANY NAME}}. It’s just like {{COMPETITOR}} only {{SHORT DIFFERENTIATOR}}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{COMPANY NAME}} better (and see if it would make sense for us to work together).
Would {{TIME OPTIONS}} be a good time for you?(if not, I’m flexible, just let me know)

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Help us...HELP YOU

Sub:Can we help you achieve {{goal}} too?

Hey {{FirstName}},
In working with other {{job title}}s, one of the key issues they’re struggling with is {{key issue}}.
This past year we helped numerous companies to {{business driver}}, resulting {{money saved, revenue added, productivity increases}}.
If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.
All the best,

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PERSONALIZED DEMO

Sub: Check out this personalized demo for {{prospect’s company}}!

{{FirstName}},
I love {{prospect’s company}} and I’m also a big fan of your blog.I work with companies like {{prospect’s competitors}} and help them {{key benefits}}.
Here’s an example of {{give an example}. Just wanted to email you and see if {{prospect’s company}} might be interested in a {{similar type of solution}}. I made a demo for you based on {{what it was based on}} to show you what it might look like. {{paste the demo attachment}} Is this something you guys would be interested in?

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BE UPFRONT

Sub: Revenue Growth

Hi {{FirstName}},
My name is {your name} and I’m with {your company}, a [what you do].
We’ve worked with venture-backed startups to Fortune 500 companies like {{companies you’ve worked with}}.
We take a different approach to growing companies and aren’t like {{other companies in a competitive niche}}.
We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.Are you free for a chat this week or next about marketing? If so, I’ll be available at {{insert two times}}.

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SAW YOUR CAREERS PAGE

Sub: Hiring {{title of your end users}}

Hi {{FirstName}},
I noticed on your careers page that you’re hiring {{title of your end users}} who {{describe the problem}}.
Would love a few minutes to discuss how {{your company}} removes this burden.{{your company}} helps clients like {{prospect’s competitors}} to {{solution}}.
{{List some benefits}}Would you be open to a call {{insert two times}} to see how we could help your team?

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COMPETITOR JUST DID X

Sub: {{Prospect’s Competitor}’s {{Trigger Event}}

Hey {{FirstName}},
I’m sure you heard {{prospect’s competitor}} recently {{trigger event}}.I think now would be the perfect time to make a move to take some market share from them.
They’re probably really busy with {{trigger event}} and aren’t thinking as much about {{category your product/service is in}}. I have some ideas how you could take advantage and achieve {{broad benefit}}. Do you have 5 minutes tomorrow morning to chat?
Thanks,

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TRIGGER EVENT

Sub: {{Trigger Event}}

Hi {{FirstName}},
I’m reaching out because {{trigger event — hiring new person dealing with vendors of the category you’re in}}.
I know sometimes that causes people to want to switch {{service you provide}} vendors to get {{benefit}}.
I wanted to see if you would like to make more informed decisions quicker. If this is of interest to you, can you please let me know either way?
Thanks,

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BE A SUPERSTAR

Sub: Be a superstar like {{idol}}

Hi {{FirstName}},
Based upon your {{social media}}, you’re a fan of {{idol}} – inspiring me to reach out to you here.
What would {{idol}} be without {point of relation}? {{Funny commentary}}.
{{My company}} is the {{idol}} of {{industry or market niche}}.
Our platform provides {{benefit 1}} and {{benefit 2}}. Features like {{feature 1}}, {{feature 2}}, and {{feature 3}} make your team {{benefit 2}} – making them ready to boost their fame (much like {{idol}} and their team). {{First name}} – might you be willing to connect for just a few minutes to talk about how we can get your team onto {{idol}}’s level?
Best,

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NEW BLOG CONTENT

Sub: Your feature on my blog body

Hey {{First Name}},
I've been a fan of what you've been doing with {{Company Name}} over the past couple of years.
I'm reaching out because I'm working on a new piece geared towards {{topic of the blog post you're writing}} from those who've already been through this experience themselves and I'd love to hear your take on it.
The post will be publishing to my blog {{optional—that gets x # of readers}} and I'd love to get a quick quote from you to include in the piece if you're up for it.
If you'd be able to answer this question in a few sentences, that would be amazing:{{Relevant question/challenge that will give them an opportunity to showcase their expertise}}
How do you advise people on overcoming that challenge?
{{Your Name}}

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LOVED THE ARTICLE

Sub: {{Company Name}} {{Service}} (and mention)

Hey {{FirstName}},
I wanted to reach out and give you a heads up that I've been loving the {your service medium} coming out of {{Company Name}} these past few months.
I can appreciate great {{your service medium}} when I see it 🙂Just shared your recent {post, project, design, rebranding work, app, etc} about {{xyz}} with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts {{link}}.
The other reason I'm reaching out is because a large part of my business is working with brands like {{reference any relevant past clients or even full-time gigs}} and others to help scale {{your core service offering}}.
Would you be up for chatting about {{Company Name's}} {{your core service offering}}? {{Your Name}} P.S.
Here's where you can read more {{link to portfolio page if possible}} about my process and the clients I've worked with

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DEMO VIDEO FOR YOUR BLOG

Sub: {{Company Name}}, a free demo video for your blog

Hi {{FirstName}},
I am huge {{company name}} fan. I especially liked your recent video on {{abc}}.
I take keen interest in making videos and work with companies like {{competitor}} and make weekly video's for their blog.
Here is a video that was published last week on their site - {{link url}} Would {{company name}} be interested in a similar series? I have made a demo for you to get an idea of what it will look like.
Check the video here {{link url}}.
Just say the word and I will set up a meeting to discuss the finer details.
Best,

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USING COMMON CONNECTIONS

Sub: Interview for {{your blog post}}

Hey {{FirstName}},
Thanks for your tweeting my blog post {{link url}} mentioning you. I am overwhelmed.I am actually working on an another similar blog post {{idea/topic}}.
The basic idea of this blog post is {{your value proposition}}.
I wanted to see if I can grab 5-10 mins of your time to talk about experiences that I can share with my readers.
Let me know if you are interested and I will set up the call.
Best,
{{first name}}
PS: Here's me quoting our mutual friend {{ABC}} in Forbes {{url link}}
PPS: Here's a piece that I wrote for Inc featuring your buddy {{XYZ}}
PPPS: I love tacos just like you, so I am can't be a bad guy!

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Writing to an influencer

Sub: {{First name}}, you are so awesome!

Hey {{FirstName}},
Hope you are doing great. I have been a big fan of yours since I saw you speak at {{some event}} about how you turned down a $xxxxxx job offer at {{some company}} to start your own company with $yyyyy in your bank account and grow it to where you are today...it was so inspiring.
I was wondering if you will be interested in being a headline speaker at {{your conference}}, an annual startup conference for B2B startup founders.
You can set up a recruiting booth at the event if {{prospect's company}} is hiring or just spread the Marini gospel, but I will do whatever it takes to make speaking at {{your conference}} worth your time and easy for you.
I can give you a more in depth run down if you had like: here is a gist if it {{link url}} Best, {{first name}}

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Reaching out to prospect's who use your competitor

Sub: Alternative to {{Your Competitor name}}

Hey {{FirstName}},
Just ran across your website and I notice that you are using {{your competitor}}.How are you liking it? We have built a {{service you provide}} called {{your product}}.
It is similar to {{your competitor}} but only more simpler and powerful to use.
If you are up for it, I would love to jump on a quick call to get your opinion on how we can improve {{your product}} and check if it makes sense for us to work together.
Would {{date and time}} be a good time for a call? (If not, I am flexible. Just give me buzz anytime) Thanks,
{{first name}}

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Favourite article

Sub: Title of the favourite article

Hey {{FirstName}},
I was searching for some articles about {{topic}} and I came across this page on your blog {{url link}}I noticed that you linked to one of my favourite articles {{title of the topic}}. I reference this post a lot.Just wanted to give you a heads up that I published something similar.
It is like {{repeat title of the topic}} but more thorough and up to date.
Here is the link to my article {{title - url link}}I'd love to hear your feedback on it. Also might be a worth to mention on your page?Either way, keep up the awesome work. Best,
{{your name}}

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If you want to connect with the buyer

Sub: Are you doubling down on {goal}?

Hi {{First Name}},
I came across {}{prospect's company}} recently and was going through your website and thinking how {{prospect's company}} can really accelerate sales and lead generation.
I did a quick search and found over 16,000 people on Linkedin with the title {{designation}} in the US alone.
Imagine that you can find a super easy way to:
1. Collate a list of these {{designation}} who are potential prospects for {{prospect's company}}
2. Find accurate contact information for these prospects and
3. Reach out to them in a personalised and targeted manner to talk about how {{prospect's company}} can help themWell, {{your product}} is a tool that can help you solve the 3 challenges outlined above to deliver new prospects on a consistent basis.
If that sounds useful, would you be interested in a quick call/ or a free trial to help you get started?
Best,

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Reaching out to your niche market

Sub: Elementary, my dear {{First Name}}

Hi {{First Name}},
“Data. Data. Data. I cannot make bricks without clay.” Sherlock Holmes said it about detective work.
But it fits for sales too. If you know exactly who to reach, when to reach them and the little things about who they are, then all you need to do is click 'Send'.
I see that you sell to {{industry}}. At {{your company}}, we specialize in that very vertical and can get you the prospects that you are most likely to convert.
How about a quick call to talk more? Can I block 15 minutes on your calendar sometime this week?
Best,

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Loved the article

Sub: Re: Loved your article about {{topic}} - here's my results

Hey {{First Name}},
I have been following your blog post for the past 3 years, so many great insights.
Your recent post on {{post title/topic}} really resonated with me, I followed it step and step and {{brief on how the article was helpful for you}}.
I have written a post about it here {{url link}}If you are so inclined, I'd love for you to share it with your audience.
Regards,
{{Your Name}}

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I JUST MET YOU EMAIL

Sub: {{First name}}, it was nice to meet you

Hi {{First Name}},
It was nice to meet you at {{Occasion where you met}}. I loved learning more about {{!Something discussed}}.
I’m really interested to learn more about your role as {{Job title}} at {{Company}}, as {{Reason why you’re interested}}.
If you have time in the coming weeks, I’d love to {{Follow up action}} and hear more about {{Something you’d like to ask about}}.
Glad to meet you,

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Poach Competitor's Customer

Sub: {{Company X}} acquires {{competitor}} - keep using all the {{X features}} you love

Hi {{First Name}},
As you may have heard, {{Company X}} acquires {{Competitor}}. Sometimes acquisitions work out and sometimes ... the product gets shut down.
Or starts drifting from its vision. Or the new owners increase its price by a lot.Over at {{your company}}, we have all the {{X features}} you love:
1. Feature 1
2. Feature 2
3. Feature 3
Plus, we can do a lot more to 10X your {{goal}}
1. Benefit 1
2. Benefit 2
3. Benefit 3
Give us a try.
{{Link url}}
Regards
{{Your name}}

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THE REFERRAL WARMUP

Sub: Contributing to {{Company Name}} ({{Connection}} referral)

Hey {{First Name}},
I've been loving the {{relevant (true) complement based on the work in your discipline}} coming out of the {{Company Name}} for the past few months, especially the recent {{relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it}}.
One of my acquaintances, {{name of connection}} is a contributor to the {{Company Name}} and she recommended I reach out to you to see if it'd be a good fit for me to contribute as well.
Right now, I typically {{one liner about the services you offer and niche that it's in, showing your clearly a good potential hire for them}}.
{{If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.}}
Let me know if this sounds interesting and I'd be happy to put together a few ideas on a {{deliverable}} we can test out!
Regards

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Trigger Event + Common Connection

Sub: {{Congrats on X, connection to Y}}

Hi {{First Name}},
Your {{LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague}} inspired me to reach out.
Other staffing firms like A, B, and C leverage {{product}} to accomplish X and Y.Within six months of working with {{company}}, client {{saw X results}}.
I’d be happy to share a few ideas about how {{prospect company}} could accomplish the same.If you’re open to it, when would be a convenient time to chat? Say, {{XYZ time}}?
Best,
{{Your name}}

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RAINMAKERS

Sub: {{First Name}}, your thoughts?

{{First Name}},
Based on what we're seeing with other sales organizations, your sales reps are most likely wasting X-Y% of their day searching or creating marketing content.
That means significant hours spent away from core selling activities.Automatically push proven, winning content to reps at the right time during the sales cycle.
Your sales and marketing peers report this cuts ramp up in half and helps under-performing reps share relevant content like your "rainmakers".
To see if {{your company}} is worth a deeper dive, when would you have 15 minutes to learn more?
Thanks in advance,

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Outreach for a guest post

Sub: {{Prospect Name}}, loved your awesome post!

Hey {{Prospect name}},
I loved the post that you published last week on your blog about {{topic}}…that definitely puts words to a feeling I’ve had, yet haven't articulated.
Just shared it on my Twitter {{link url}} and it’s gotten a couple of RT’s already :-)
Totally tangent, but I write on similar topics for companies like x,y and z and would like actually love to contribute one article for {{Prospect company}} blog.
Would you recommend recommend that I try reaching out to for kickstarting that conversation?
Best,
{{First Name}}

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Value-Driven Sales Outreach Emails

When you work in sales, the biggest mistake you can make is to pitch your product to a stranger straight away. Similarly, when you’re sending a cold email, you might want to refrain from talking about your product in the initial emails.

Remember: The goal is to warm them up with a couple of casual emails, just to establish rapport.

However, you need to offer value right from your first email. Always have something handy (any important resource) that you can share with them. The resource that you share should ideally help the prospect solve some existing pain points that they are facing or their organization is facing. Once that is done, you can then proceed to answer questions like -

What problems do you solve?
What makes your product or service special?
What makes your company unique?
How have you helped clients who are similar to the prospect you're about to email?

Mutual Interest

Subject: {first name}, You might find this super-useful

Hello,
Your latest post on LinkedIn about {topic} got me thinking.
I found this {article/video/post} that might help you in your further research.
Here’s the link to read it: {URL}
Hope you find it helpful.
Regards,
{Your Name}

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Expert value addition

Subject: Saw you attending {event name}

{First name},
Because I work so much with {target industry}, I constantly follow its news. Recently I noticed that you attended {event} in {city}.
It helped me understand that you are passionate about {topic}. That’s why I thought of sending you this list(attached) of other similar events happening in {city}.
Hope to meet you at one of these events.
Regards,
{Your Name}

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Content-based authority building

Subject: Thoughts?

Hi {First name},
Let me take a moment to introduce myself. I'm {Name}, {Job Role} at {Company}. Our company has been the market leader for more than {X Years} in the {industry} industry.
I can see that you are very keen on {topic} from your recent blogs, hence thought of getting in touch with you to share our company’s articles on the same topic.
Here is the link to access them - {URL}
If you need any more information, please feel free to get back to me, and I will do my best to get you the necessary information.
Regards,
{Your Name}

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Case study email

Subject: {Name}, I just found this treasure

Hi {first name},
I just received this awesome case study in my inbox today that revolves around {prospect industry}.
Here is a quick summary of this case study - {Summary}
If you’re interested, I also have a few ideas that we can build on top of this case study that will be quite useful to your business.
Are you available for a quick call tomorrow? If yes, what time works?
Thanks,
{Your name}

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Sharing a Blog Post

Sub: {{Name}}, {{Blog Post Name}}

Hello {{First Name}},
I’m just writing to let you know that our latest post, about {{what your blog post is about}}.
In it, I share {{what it’s about}}. As a digital marketer, I believe it will be very valuable to you.
Here’s a link to the latest post: {{Post link}} I hope you enjoy it and I’d love to hear your thoughts on it. All the best.
Regards,

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Sharing Resources

Sub: {{Name}}, {{Resources}} for you.

Hey {{First Name}},
We founded our business back in {{date of founding}} which means that we’ve had a lot of time to learn the ins and out of {{type of business you’re in}}.
I wanted to use this as a time to shoot you some ideas that you could implement in your business. I’ve compiled a document of resources including tests that we’ve run on our website and blog posts containing information about our business that will hopefully give you the inspiration you need to get started on the right foot.
You can find those resources here: {{Link to resources}}
Cheers,
{{Your name}}

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Recommend a Tool

Sub: Have you tried using {{tool}} for {{goal}}?

Hello {{First Name}},
I came across your tweet recently on {{problem you are facing}}. Have you tried using {{recommendation}}? I use that with my team and it has been incredibly successful.
Happy to chat more about it or send over some templates and examples if you’re interested.
Regards,

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Visited Website

Sub: Want to talk more about {{topic}}?

Hi {{First Name}},
I noticed that you and some of your colleagues at {{their company}} visited our website and downloaded a white paper on {{topic}}.
I was wondering whether you were trying to learn more about how you might improve {{business solution}}. So, I would be happy to setup a no strings attached 30 minute consultation with our expert team on {{topic}}.
Let me know if you think this might be useful? Hope to hear from you. Regards,

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Additional Resources

Sub: Here are some resources for {{topic}}

Hello {{First Name}},
I’m just writing to let you know that our latest post, about {{what your blog post is about}}. In it, I share {{what it’s about}}.
As a digital marketer, I believe it will be very valuable to you.
Here’s a link to the latest post: {{Post link}} I hope you enjoy it and I’d love to hear your thoughts on it. All the best.
Regards,

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Responding to an online post

Sub: Ideas for generating leads

Hello {{First Name}},
I saw that you recently posted a question on LinkedIn about how to generate new leads for your company.
I’ve found that {{solution}} has been successful for several companies in your space. I would love to set up some time to chat about this solution if it strikes your interest.
Regards,

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Helpful resources

Sub: {{First name}}, more resources for you

Hi {{FirstName}},
I noticed that you recently visited our {{Page or Blog Post}}. I wanted to quickly check in and make sure that you were able to find the resource you were looking for?
I also thought you might find these additional resources helpful:
– {{link to helpful resource}}
– {{link to helpful resource}}
I actually also took a minute to look at your company, and I thought you might be interested in how your current performance compares to the industry benchmarks that we regularly see.
Would you like to talk tomorrow at {{insert 2 times you’re available}}?

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A presentation

Sub: {{Prospect name}}, Your site isn't optimized!

Hey {{Prospect name}},
I noticed that your blog/site isn't optimized for mobile! Here is how you can improve it: {{share the visual presentation}}{{Your company}} has a plugin that can easily optimize wordpress blogs/sites to enhance the reading experience of your readers on phones and tablets.
>We would love to connect over the phone for few minutes and get this fixed for you.
Alternatively, you can also download our plugin here {{url link}}
Best,
{{First Name}}

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GAMIFICATION

Sub: Idea to gamify {{Company}}’s sales team

Hi {{First Name}},
I’d like to share a quick idea with you that has helped {{Clients}} gamify their sales team and exceed their revenue goals.The concept is fairly simple, and leverages the game mechanics of competitions like Fantasy Football, and has powerful results.
When can we have a quick call so I can explain?
Thanks,

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INDUSTRY/COMPETITOR EVENT

Sub: Saw the {{recent industry/competitor event}}

Hi {{First Name}},
I saw that the {{new industry event}} will result in {{negative effect for the company's revenue}}.
I think our company may be able to help you deal with the situation. With {{your company}}, you should be able to {{your value proposition}}.
Should we talk or is there someone else that I can connect with for a quick 15-20 minutes call?Our company {{name}}, helps {{brief about the pain point your product/offering will resolve}}.
We have helped other companies {{companies list}} increase their revenue by x% in just 3 months.
Are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,

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If you're a stranger to them

Sub: 26 seconds (or less)

Hi {{First Name}}
I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)As a {job title} at {{company}}, I get to speak with people like you about {achieving X}.
{{Prospect's company} }is on my radar because we've helped a lot of companies in {{industry/space}} with {{business area}}.
Could we schedule a 15 to 20 minute call to discuss your strategy for {{achieving X}} -- what excites you, which challenges you see, and how you envision your plan changing down the road?
Even if you decide not to continue the conversation after our call, you'll leave with some advice for {{business area}} that will make an immediate impact.
Best,
{{Your name}}

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Access to Research Report

Sub: {{Prospect company}}, impressed with your growth rate!

Hey {{Prospect}}
Your quarterly report shows an impressive growth rate, especially at your scale.
Fast growth companies like {{prospect company}} usually dedicate significant resources towards {{your area of expertise}}. We have some market research that shows how companies allocate resources to different parts of the {{expert area}} process.
Would you be interested in seeing the research report, so you can benchmark yourself?
Regards,
{{First Name}}

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Cold Outreach Email Templates to Check-in

Just because you have a foot in the door doesn’t mean you’ve closed the sale. Keep up your persistence and continue to stay connected with the prospect post your initial meeting.

Did you know that 60% of customers say no four times before saying ‘Yes’. To make matters worse, 48% of salespeople never even make a single follow-up attempt?

An outreach campaign executed by Ambition elicited 73 positive responses from 572 emails . None of those positive responses occurred after the first email, or even after the second or the third. In fact, 49 responses occurred following touchpoint 5, and the remaining 24 between touchpoints 6 and 8.

The old adage "it takes 7 touches to get through to a prospect" makes a lot of sense here.

This shows the power of checking in regularly and working hard to earn your customer.

A word of caution, though–Don't use this type of cold email as a standalone email. Always cluster it to your previous emails to ensure you give enough context to your prospects.

Another point to note is to refrain from starting your emails with "Just checking in," "Following up with you," or "Touching base." These introductions are so generic that your prospects won't care to read past this line. In fact, mentioning that you never heard back in follow-ups can drastically reduce your chance of getting a meeting booked by 14%.

REASON-BASED PITCH

Subject: {Twitter post}?

Hi {prospect name},
Loved your recent post on {topic}. It took me back {personal reference}.
Also, on another note, did you happen to read the mail I had sent about how you can solve {pain point} using {Product}. {Their competitor} solved {pain point} within {time frame} and generated {result}. Here are three reasons you should consider it too:
Reason 1
Reason 2
Reason 3
If you would like us to know more about how we can help you or even about {LinkedIn post reference}, let me know.
Ciao
{Your Name}

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routine follow-up

Subject: Did you miss my last mail???

Hi {firstName},
Looks like you missed my last message in the barrage of emails you receive every day.
I am still hoping to jump on a quick call with you to understand any challenges that {Company Name} is facing and to see if {product name} can assist in any way. {Their competitor}, one of our clients achieved {result} in {time frame}.
We have a breakdown of how we achieved {goal} for {competitor}. Do let me know if you’d like a copy.
Thanks,
{Your Name}

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“HAPPY TO HELP” FOLLOW UP

Subject: Do you want more information?

Hi {First Name},
I trust that you had an opportunity to read my previous emails and take a peek at our website.
Also, if you are interested, here’s a case study on how {their competitor} achieved {results}. I am sure reading it will give you an idea about where to begin.
If you’ve any questions about {resource}, {pain point}, or how I can help you further, feel free to reach out to me. Also, have you given any additional thought to {product}?
Thanks,
{Your Name}

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Contextual follow-up

Subject: Still hoping to connect with you

Hi {First Name},
I don’t remember a lot of people I talk with. But I remember you distinctly. When we last spoke, you seemed very interested in solving {pain point}. The questions you had about our product and the results it delivered were enough to understand how invested you were in achieving {results}.
But we didn’t get to connect after that, and my best guess is you are swamped with work. But that is totally okay, and I’m happy to schedule the call to any time this week, even outside of our regular office hours(if that makes it easier for you).
I really don’t mean to be persistent with you, but I would appreciate some indication of your decision either way.
Looking forward to your response.
Kind Regards,
{Your Name}

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Simple follow up

Sub: Following up to help save you time with {your company}

Hi {{First Name}},
This is { Name}} from {{CX’s Company}}. I wanted to be sure that you saw my email above.
Would love to have a quick conversation to see if I could you help you with your {{give a solution to their problem}}.
Are you available {{insert two times}} for a quick 10 minute call?
Regards,

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Confidence + Empathy

Sub: {{First Name}}, {{Challenge}}

Hey {{First Name}},
I understand your position, but I wouldn’t follow up with you if I didn’t strongly think that {{your company}} can help {{their company}} solve {{challenge #1}} by {{product benefit #1}} and {{product benefit #2}}.
I can promise you that {{your product}} is going to be an industry standard. By choosing to not implement it, you’re putting your business and your ability as a {their department} person at a disadvantage.
Let me know if you want me to jump on a call so I can walk you through what we do.
Best,

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Early follow up

Sub: {{First Name}}, Let’s take another look

Hi {{First Name}},
Last we chatted, you requested that I get in touch in November. I may be a month early, but I figured it’d be worth checking-in.
Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.
What does your calendar look like to talk?
Regards,

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Post voicemail

Sub: Sorry, I just missed you

Hi {{First Name}},
I just called to {{explain your purpose}}.
In my voicemail, I mentioned that I’ll try you again on {{date and time}}, but feel free to reach me whenever works best for you at {{phone number}} or shoot me any questions via email.
Best,

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Offer to help

Sub: RE: Losing sleep over {pain point}

{{First Name}},
Is {pain point} still bugging you? From your recent LinkedIn post, I assume you are still very concerned about how {pain point} is stopping you from achieving {result}. If that’s the case, we might be of help to you.
Here’s a document on how we can solve {pain point} and help you achieve {result}. If you are interested, we can get on a no-commitment phone call sometime this week. We’ll discuss the challenges you face and the desired results and see how {product} can help you.
Ciao
PS: I’ll say yes to the call if I were you because if not for {product}, you would be walking away with actionable steps to resolve {pain point}.

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For a busy prospect

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},
I know you’re crazy busy. There are probably lots of people competing for your time and resources. Plus, on top of that you’ve {important event} coming up.
Here’s my ask (and I know it is a big ask because you don’t owe me a response.) Would you like to keep {result} on autopilot? Either way, keep up the great work on {something they are working on}.
Ciao,
PS: This is a template shared by Josh Braun in one of his LinkedIn posts.

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FOLLOW UP BASED ON TECH-STACK

Sub: Ready to 5x {tool} efficiency?

Hi {prospect name},
How would you like it if you can 5x the efficiency of {a tool already in their tech stack}? That would mean:
{Result 1}
{Result 2}
{Result 3}
{Our product} helps you do that. Many companies using {a tool in their tech stack} are already reaping its benefits. Don’t take our word for it. Here’s what the happy users say. - {link}
If you are interested in knowing more, let’s get on a call this week.
Best

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BTW WE WERE IN THE NEWS

Sub: Hear! Hear! Hear! We’ve got featured in {magazine/ newspaper/ article}

Hey {{FirstName}},
we got some new press coverage {{link}} that I wanted to share with you. I’d love to pick up on our conversation. When’s a good time to chat?

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SOMETHING FOR YOU

Sub: RE: {{same subject}}

{Prospect Name},
A lot has happened since the last time we connected. Did you know that {your company} got featured in the news for being one of the best {product} in the industry?
Since we at {company} are on cloud nine right now, we couldn’t help but give a share of our happiness. We are running a 30% discount offer on {product} for the first 5 buyers, and I don’t want you to miss out on that.
If you’d like to know more, we can get on a 10-min call. PS: I wouldn’t miss this offer if I were you.

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Follow up and ask for referral

Sub: RE: {{same subject}}

Hi {{FirstName}},
In my previous email, I had mentioned how {product} can help you improve/reduce/solve {pain point}. We've done it for {competitors}. Is solving {pain point} not a priority for you?
To start with, here's a detailed write-up on how we helped {competitors} solve/reduce/improve their {problem areas} and helped them achieve {goal}. I hope it's useful to you.
Have a productive day.

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JUST MISSED YOU

Sub: {{First name}}, I just missed you!

Hi {{FirstName}},
Must have just missed you! I just left a voice mail on your cell.Please shoot me an email or call me when you get a chance at (xxx xxx xxx) looking forward to connecting.
Best Regards

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When waiting for an answer

Sub: RE: {{Same subject}}

Hi {{!First Name}},
I have tried to get in touch with you to see how {your company} can help {target company} achieve {specific results}.
If you are not interested or there is another person you would like me to follow up with, please let me know.
Would it make sense to invest 5-10 minutes to determine if there’s anything {product} can do to help achieve {result}? If not, who do you recommend I talk to?

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Social proof

Sub: RE: {{Same subject}}

Hey {{!First Name}},
I wouldn't be reaching out again but I strongly think that we can work together and we can help you {}{achieve goal}}.
{competitor 1}, {competitor 2} and {competitor 3}, three of the fastest growing {industry} startups in {geographical location} use us {{core benefit of your product}} every day.
I suspect we could also be helpful for {{prospect company}}. Can we schedule some time to talk this week?
Best,

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Testimonials

Sub: {{First Name}}, you will love us like others do

Hi {{!First Name}},
Incase you are still on the fence about whether automated prospecting makes sense for you, I wanted to share a few quotes on what our customers are saying about us:
“{{Your Company}} is now the backbone of our sales prospecting process” – VP Demand Gen at {{CompanyName}}, a leading digital marketing firm
“The prospector works like a charm and integrates beautifully with our CRM to keep all data in sync {{Customer}}” – VP Sales at {{Customer Company}}
Intrigued why so many sales people love to use {{your Product Name}}? We should talk!
Best,

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Ask for a meeting

Sub: {{First Name}}, Free for a coffee? On me!

Hey {{First Name}},
I am going to embarrassingly honest: I've really enjoyed learning more about what you do and would love the opportunity to connect over coffee to learn more about your experience with {{industry}}.
I am currently doing {{role}} at {{company}}, and am very interested in learning more about how you use A/B testing to enhance {{detail from last conversation}}.
I know you must be very busy, so thought it might be a good idea to catch you when you step out for a coffee this Wednesday or Thursday at {{time}}. The coffee is on me. Just let me know!
Regards,

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Value-Driven Follow-up Cold Email Templates

In modern sales, providing value consistently to a customer throughout the different stages of a buying cycle is the only way for a rep to close a deal. Aggressive selling tactics are bad for both the prospect and the rep. It is also an all-too-common mistake made when sending sales emails (or any kind of outreach email).

Remember this:

All sales emails should be short, but follow-ups should be even shorter.
There is no one-size-fits all approach in email

So, before you send your follow-up email , take a few minutes to personalize the email and follow the steps given below:

Make your messages clear
Make replying a one-stroke task for recipients
Acknowledge prospect’s interest
Show absolute belief in your product’s fit for the prospect
Add value in every mail

Interest-based value

Subject: Here’s an interesting read

Hi {First Name},
I didn’t hear back from you for a while.
During this gap, I read a blog that I found extremely interesting.
Here’s the link {URL}.
Hope you find it as interesting as I did.
Thanks,
{Your Name}

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Importance-based value

Subject: Heard this in {event}

{First Name},
Recently, I attended {event} where {name of the speaker} spoke about {topic}.
I understand {topic} is of primary importance to you and your organization.
I captured all the important notes and have converted them into a doc (attached herewith).
Hope you find it useful.
Regards,
{Your Name}

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Solution-based value

Subject: This {Blog/case study} on {topic} could be a great value add to you...

Hi [First Name],
When I got hold of this {Blog/case study/whitepaper} on {topic}, I got reminded of your recent speech at the {event}.
I felt this would be a great value add for your business and hence thought of sharing it with you.
Do not hesitate if you need more such resources from my end. I would be happy to help.
Regards,
{Your name}

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Post Event, In depth

Subject: Will this convince you?

Hey {company name} team,
Typically when I haven’t heard back from someone, it means they are either swamped or aren’t interested in our offerings presently.
If it is the latter, is there anything that I can do to make you consider us for {solution}? How about this case study which explains the scenario where we helped {another company} to achieve {goal}.
Link to access case study- {URL}
Let me know if you need additional details about this case study or any other information in general.
Thanks,
{Your Name}

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Post Event, In depth

Sub: Excited about {{event}} at {{company name}}

Hi {{First Name}},
I’m sure improving your {{objective}} is a top priority for you. I thought I’d send you {{piece of content}} for you to go through. In this post, we discuss the 5 key ways of improving your {{objective}}.
Would love to know if {{piece of content}} was helpful to you. Let me know if you would like to discuss this in greater detail over a call.
Regards,

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Educate Your Prospect

Sub: Key challenges in implementing {xyz}

Hi {{First Name}},
Following my previous email on how we can help {{Company}} implement {{xyz}}, I wanted to share this {{piece of content}} that talks about the key challenges companies face in this context.
Let me know if you have any questions about {{topic}}. I would love to get on a call to discuss this in greater detail.
Best,

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Share something + follow up

Sub: RE: {{same subject used in first touch}}

Hey {{First Name}},
Can we hop on a quick call Wednesday 4pm or Thursday 11am?
Cheers,
{{Name}}
PS: thought you might find this article interesting {{link}}

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Final Email+Last in series

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},
Over the past couple of weeks, I’ve sent you a series of emails that I hope have been valuable to you. This is the final email you’ll be receiving as a part of the series.
If you’ve been enjoying the emails I’ve been sending, then I’ve got one more thing I’d like to share that I think you’ll find useful:
Our {{product}}, which we built to help {{your target audiences}} deliver(s) {{the thing that you sell}}.
If you’re struggling to {{first thing your product will fix}}, or feel overwhelmed by {{second problem your product will fix}}, I encourage you to give us a try.
{{This is where you will say the length of your free-trial and what is required to sign up}} You can try it free here: {{link to your free trial}}
Enjoy, and once again, welcome to the {{Your company}} community
Regards,

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If you just called them

Sub: {{First Name}} -- just gave you a ring

Hey {{First Name}},
Saw that you were checking out our {{product}}, and wanted to give you a quick shout after checking out the {{company}} site.
The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from {{product}} and share some best practices.
Most of our successful users will have a quick set up like this to get things started in the right direction.
Is there a good time for you today or the next few days? You can book some time directly on my calendar here: {{Meetings link}}.
Best,
{{Your name}}
P.S. Thought you might like this as well while getting started:
{{Helpful link #1}}
{{Helpful link #2}}

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USING FREE OR TRIAL VERSION

Sub: What's next?

Hey {{First Name}},
How are you finding {{your product}} so far now that you've tested it pretty well?
You've locked down the basics of getting {{your product}} to work for you - A, B , C. A few tips I thought you might find useful.
- Tip 1
- Tip 2
- Tip 3
I'd love to hear how we're meeting your expectations. If there's anything that you haven't found compatible yet, do let me know.
Best,
{{Your Name}}

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Prospects gone dark

Sub: {{First Name}}, Are we meant for each other?

Hi {{First Name}},
But it still stings :( Sounds like we weren't meant for each other. But I wanted to reach out to you one last time.
I have a few suggestions on how {{prospect company}} can {{accomplish X and Y}}. If I don't hear back, I'll assume that the timing isn't right.
In the meantime, here are two {{links, resources}} I thought you might {{enjoy, find value in}} because {{reason why they're relevant}}:{{Link #1}}{{Link #2}}
Best,
{{Your name}}

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If they opened your email but never replied

Sub: Resources used by {{comp_1}} and {{comp_2}}

Hi {{First Name}}
Following on my previous email, as they have a tendency to slip through the cracks.
At the very least, I wanted to provide you with the top resources that your peers at other {{prospect's industry}} companies found helpful: {{Helpful link}} {{Case study}} Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with {{prospect company's}} 2017 strategy?
Just book some time on my calendar here: {{Meetings link}}
Best,
{{Your name}}

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Product Updates

Sub: {{First name}}, quick update from {{your company}}

Hi {{First Name}}
Hope all is well.
Last time we spoke you didn't think that {{your company}} was a not a goof fit for your needs because {{reason why they didn't close}}
The good news is that we now {{new feature which addresses their concern}}. Based on our past conversations, I think we are in a better position to help you to {{achieve X by doing Y}}
Just say the word and we will set up a trial account for you and your team.
Best,

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Sales Email Templates With a Touch of Humor

“A day without laughter is a day wasted”

- Charlie Chaplin

Using humor in emails is a great way to snare your prospect’s attention. Humor, if well integrated, can make even the most defensive prospect lower their guard and engage with you in a favorable disposition. It is highly recommended to add one funny cold email template in your follow-up cadence. However, remember that humor is subjective. So use it wisely.

Personal detail

Subject: I just ordered {favorite drink}

Hi {firstName},
I know that your time is valuable, so I reached out to {prospect’s teammate} from your team to know what's your favorite drink is in the morning...
Guess what I'm holding in my hand right now?
Yes, it is {favorite drink}
{Image of favorite drink}
Let me know which day suits you so that we can share a drink and discuss the possibility of working together in the future.
Best,
{Your Name}

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Information request context

Subject: I hate sales emails too!

Hi {First name},
Yes, I’m sending you one right now, but in my defense, it’s because you requested more information on {solution}.
If you’re really not interested in achieving {goal}, please let me know so I can stop being such a hypocrite.
Seriously, every time I click “Send,” it hurts me a little bit. Help stop my suffering and please find a suitable time on my calendar here.
Regards
{Your Name}

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Life betterment email

Subject: Life Is Great :)

Hello! Hello!
The sun is shining, the birds are chirping, and you know exactly how to solve {pain point}. Right?
If you're still working on that last one, which I know can be a real pain in the back, I'd love to offer some world-class strategies that I've shared with your friends (read: competitors).
Please feel free to book some time on my calendar if you want to sprint ahead of your friends (I know you do).
Cheers,
{Your name}

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Playful email

{Name}, Do you like Puzzles?

Hi,
L_T'_ CH_T T_IS W__K
Were you able to successfully fill in my puzzle? The correct answer is - "Let's Chat This Week." (drumroll :)
I know you're busy, but I'd love to have the opportunity to show you how {product name} can help you solve {pain point}.
Please feel free to book some time with me here: [Insert Meetings link]
And if we have time, we can solve more puzzles after the call :)
Thanks,
{Your name}

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The Super Hero

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},
I’ve reached out a few times regarding your sales prospecting strategies there at {{company}}. My guess is that we’re out of touch for one of three reasons:
– You don’t see a fit
– You have another solution to create predictable outbound prospecting numbers
– You are secretly a superhero and have been too busy fighting crime to reply
If any of these are correct then they may be the exact reason why we should talk now…
Best,

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The T-Rex one

Sub: Are you ok?

Hi {{First Name}},
I reached out previously regarding {{WHAT YOU DO}} and haven’t heard back from you yet.
This tells me a few things:
• You’re being chased by a T-rex and haven’t had time to respond.
• You’re interested but haven’t had time to respond.
• You aren’t interested.
Whichever one it is, please let us know as we’re getting worried!
Regards,

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NEW CHAPTER

Sub: C-H-A-N-G-E-S

Hi {{First Name}},
I’ve reached out to {{company}} several times over the past few weeks. What I talked about clearly didn’t resonate.
I heard the collective yawn and have made some changes.
This partnership is now about three simple things:Helping you improve {{X area of business}} Helping you solve {{X challenge}} Helping you achieve [X results]If the above sounds interesting, let's connect so I can provide more information on how we have started a new chapter.
Best,
{Your name}

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ADELE

Sub: Hello from the other side

Hello {{prospect name}},
I must have called a thousand times ...On a more serious note, last time we talked about {{pain}} and how {{product}} could help {{drive X results/accomplish X goal}} over {{specific timeframe}}.
Are you still interested in continuing our discussion? If not, please let me know so I can stop being Adele.
Cheers,
{{Your name}}

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The Blunt Ask

Sub: {{First Name}}, how do we proceed?

Hi {{First Name}}
I'm in salesman hell a.k.a "Radio Silence"
I have officially stalked you via phone, and now I thought I'd try emailing you.
How would you like me to proceed?
1. Keep calling you
2. Email you every two days
3. Take the opportunity out of the pipeline
Just reply the option number.
Thankfully,

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Comment on your Blog Post

Sub: {{First Name}}, thanks for your comment

Hi {{First Name}}
Thank you for the lovely comment for my article on {{topic}}. Glad that it helped you solve {{problem x}}.
Just remember, we are always an email away if you need help. (Well, help with our app. I have no clue about good vacation spots in Alaska.)
Best,

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Effective Break-up Emails

Do you know what every salesperson's biggest fear is? It's not missing quota. It's radio silence from a prospect. Silence leaves a deal in indefinite limbo. You, on the other hand, are left wondering, “Did I lose the deal?”

Breakup emails are designed to elicit a response from a prospect whom you haven’t heard from in a while. These emails enable you to close the communication loop, either confirming that a prospect won’t be moving forward or that they’re still interested but have just been busy.

You’re essentially “breaking up via email” with them. Whatever your prospect says, you can move forward knowing exactly where you stand.

‘Next steps’ email

Subject: Is it time to part ways?

Hey {First Name},
I’m writing to follow up on my previous email. Do you think you still might be interested in our {product}?
If you still are, what do you recommend as the next steps? If not, could I reach out to you in a couple of months?
Thanks,
{Your Name}

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Wrong timing email

Subject: Perhaps the timing just isn’t right?

Hi { First Name},
I wanted to reach out to you one last time regarding {value proposition}.
If I don’t hear back from you this time, I’ll assume that the timing isn’t right, and I won’t contact you again.
However, If you'd still like to learn how {Your Company} can help you reach {goals}, feel free to book time on my calendar, and I will be happy to help.
Goodbye for now!
Regards,
{Your Name}

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Empathy breakup

Subject: Trying to connect

Hi [Name],
I know how hectic things can sometimes get while trying to balance work and personal life. Probably that’s the reason why I’ve never heard back from you after our last call.
If that’s not the case, then it could only mean you are not interested in our offerings. Either way, I will not be bothering you again with my emails.
However, you can send me an email anytime if you change your mind about partnering with us. Regards,
{Your Name}

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The Silence Breaker

Subject: Hope I was of value to you

Hi {First Name},
We’ve spent a good deal of time together, and I learned a lot from you. Hope you were able to get some value out of our conversations.
From your silence for the past few weeks, I am assuming you are no longer interested in getting associated with us for solving {pain point}.
If that’s the case, it is best that I close your file. If I am wrong in my assumption, send me a short reply and I will walk you through the next steps.
Kind Regards,
{Your Name}

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Closing the File

Sub: Permission to Close Your File

{{First Name}},
We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.
If you aren’t interested, do I have your permission to close your file?
If you’re still interested, what do you recommend as a next step?
Thanks for your help.
Best,

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Courteous and Firm

Sub: Thanks from {{company}}

Hi {{FirstName}},
I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.
In either case, I want to respect your time so I’m going to go ahead and close your file.
Otherwise, if you would still like to talk, let me know a good time.Thanks again.
Best,

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one line zinger

Sub: Re: {{Client company name}} + {{your company}}

Hi {FirstName},
Any interest here or is it time for me to hang up the towel?
Regards,

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The professional breakup

Sub: Thanks from {{company}}

{{FirstName}},
I wanted to reach out to you one more time regarding {{Subject Matter}}. If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.
If I can be of assistance, you can always contact me at the number in my signature.
Best,

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The QUASI Breakup

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}}, Okay,
I get it. It sounds like it’s not the best timing right now.
However, I’m convinced that {{your product}} is something that is going to help your business be even more successful.
That’s why I’ve included some examples (include 2-3 case studies) of how {your product} can help you {{product benefit #1}} and {{product benefit #2}}, and I’ll touch base in a month or so to update you on what’s new.
Best,

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Corny Subject line

Sub: Is the love gone?

{{FirstName}}, I wanted to reach out to you one last time. I have a few suggestions on how your company can improve in terms of [metric]. If I don’t hear back from you, I’ll assume the timing isn’t right.
My information is below should you have any questions.
Regards,

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THE CLASSY BREAKUP

Sub: RE: {{same subject}}

Hey {{FirstName}},
Haven’t heard back from you. Thank you for the opportunity. Can I put it on hold for now?

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1,2,3. That's it

Sub: Should I stay or should I go?

Hi {{FirstName}},
I know you’re busy. Just give me a 1, 2, or 3
1. We’ll pass on partnering with {{company}}this year, thanks for the offer!
2. We’re interested in the {{product}}, but it’s not a good time, reach back out to me in 1 month.
3. I’m interested — let’s talk!
Thanks!

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The Polite Ask

Sub: Is {{your company}} the best fit for {{prospect company}}?

Hi {{FirstName}},
We are always working on ways to improve, and conversations with prospective clients like you are essential to the success of our business.
I recently spoke to you about our product and we seemed to be a good fit for your needs. But since then my attempts to reach you have failed.
No matter the reason for the halt in communication, I hope that you would fell comfortable telling me if we are not a fit.
Let me know if this is still an opportunity that you are interested in pursuing? If not, I completely understand and wish you all the best.
Regards,

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The Last Email

Sub: {{First name}}, would love your feedback

Hey {{First name}}
This is my last email, but I'd love your feedback so our product can get better.
What's the main reason you didn't want to hop on a call with us? {{Prospect first name}}
Best,
{{Your name}}

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Appreciate your feedback

Sub: {{Prospect name}}, quick favour

Hi {{Prospect name}}
Thanks for taking the time to {{talk to me about/consider/download a trial of}} product X. I understand if it’s not a fit and {wish you the best with Y opportunity, hope you find a solution to Z problem}.
I’m sure you’ve got a lot going on, but if you have a minute, would you mind telling me which two or three things would’ve changed your mind?
I’m always trying to improve and would really appreciate the feedback.
Best,
{{Your name}}

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Priority Focussed Break up

Sub: My Last Attempt Unless You Want to Reconnect

Hi {{Prospect name}}
I've reached out to you a few times recently to reconnect and I haven't heard back from you. I understand that you're busy, so if exploring a partnership with {{your company}} isn't a priority, please let me know so I can stop bothering you. However, when we spoke last, you mentioned a few key areas that you were looking to improve:
1. {{VALUE PROP #1}}
2. {{VALUE PROP #2}}
3. {{VALUE PROP #3, etc}}
Are these still priorities for you? If I don't hear back from you then I'll assume this isn't the right time to continue our conversations and that something changed since we last spoke.
Best,
{{Your name}}

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Personalizing Your Cold Emails With Klenty

Cold emailing is a powerful way to reach prospects and start a relationship. If you’ve been ignoring emails in the past, it’s time to reevaluate your strategy.

There is no right or wrong way to send a cold email, but there are steps you can take to improve your open rate and response rate. Personalization is one way to do it. To help you with it, Klenty offers three powerful features -

A wide variety of default placeholders that you can use in your cold email templates. Even better, you can add as many custom placeholders as you need in them.
Liquid templates that automatically modify email text based on the day, time, and persona of the prospect. No more of the same boring copy to all your prospects.
Cadence Playbooks helps you execute relevant messaging to every prospect based on their purchase intent.

To sum up, if you wish to generate more sales via cold emails effortlessly, experiment with the above cold email templates and automate the entire process with the help of a cold email software like Klenty.